Not coming from a custard apple, Miss Tomato - a modern fairy appeared from a ripe red tomato, carrying the brand "Make in Vietnam" with an inspirational story. The video series "7A.M Start" - "Why do we start?" produced by Travellive Media Group with its companion Ford Territory is a bridge to bring the audience to the stories behind the portrait of each Vietnamese local brand. In episode 6, Miss Tomato will be the next character to convey the message of environment and national pride.

Looking back at the formula that has made Vietnamese local brands successful in recent years, it is indispensable to exploit cultural factors, national pride and sustainable domestic production processes. The brand Co Ca Chua has been conquering the group of consumers interested in sustainable development, successfully building its own consumer market and bringing the concept of "nature" associated with the image of a Vietnamese local brand.

CEO Nguyen Dinh Nguyen is known as a “silent warrior” with projects that are not flashy but practical and effective. He is behind famous plastic waste recycling events in Hanoi in recent years. With the brand name Co Ca Chua - organic cleaning products extracted from tomatoes, benign, protecting both the health and the environment for Vietnamese people, was born after 10 years of research.

Officially launched in 2019, Ms. Tomato brings to Vietnamese people a product that can replace conventional cleaning chemicals that easily pollute the environment. Ms. Tomato's products are made from fermented tomatoes and advanced biotechnology, a safe, environmentally friendly alternative.

Compared to other Vietnamese local brands on the market, Co Ca Chua is a 100% "Make in Vietnam" product from the creation, research to find the formula, production, design, packaging, branding... all from Vietnam, in Vietnam, by Vietnamese people.

“For a long time, people only knew tomatoes as a delicious, nutritious fruit. However, tomatoes have been transformed into safe cleaning products that give users a completely new experience. Choosing the image of tomatoes as the main character for the brand is because this is a very juicy, eye-catching and friendly fruit. The image of Ms. Tomato is the main character, personified to create a sense of familiarity and increase the ability to interact with consumers,” CEO Nguyen Dinh Nguyen shared.

Cô Cà Chua is not only a pure Vietnamese brand, but also an inspiring story of national pride. The scent of Cô Cà Chua products is extracted from ingredients in the backyard garden: cinnamon, betel, perilla, mint... with a rustic, familiar scent like when we were children, surrounded by the smell of grandparents, the smell of the countryside. The name Cô Cà Chua is the pride of Vietnamese nature, and at the same time honors the beauty of labor.

There are many types of fruit that have cleansing properties after biological fermentation such as soapberry, pineapple, dragon fruit, etc. However, tomatoes are known to be easy to grow in many regions of Vietnam, possessing superior potential compared to other fruits. Tomatoes are not only rich in nutrients, good for the skin, but also have the ability to effectively clean and disinfect, providing a natural, safe cleaning solution for users.

“The raw material to create the product is fermented tomatoes, organic products are also called organic products, which are quite expensive. From raw materials, production processes, and production risks, they are all more complicated. Spoiled, rotten tomatoes cannot be fermented, the raw material must be ripe red tomatoes. Finding the right yeast strain for tomatoes is also a long process. The research team has been experimenting with tomato fermentation for decades before bringing the product to market. When used, the product does not harm the environment and rarely affects the health of users,” said Mr. Nguyen.

Although not a pioneer in applying biological fermentation technology from tomatoes to create cleaning products, Ms. Tomato still stands out in using 100% "Make in Vietnam" ingredients. Compared to industrial cleaning brands on the market, Ms. Tomato targets the customer segment interested in a green, sustainable lifestyle.

Initially, Co Ca Chua mainly focused on product groups: laundry detergent, hand wash, floor cleaner... Then, it expanded to body care products such as: shower gel, shampoo for both adults and children... Not stopping at the domestic market with quality products, reasonable prices and effective marketing strategies in line with the spirit of "Make in Viet Nam", Co Ca Chua is affirming its position on the journey to conquer the world, promising to inspire local Vietnamese brands. Currently, Co Ca Chua has exported products to a number of countries such as Laos, Cambodia, Korea and is preparing to go to other potential markets such as Japan, Australia, America...

The name Co Ca Chua itself has been symbolic from the beginning when she transformed into a new version of Co Tam of the Vietnamese people. Tolerant, forgiving, hard-working, good at taking care of and knowing how to care for and protect the family. Eating well, staying clean, living green, and aiming for sustainable development is also a more civilized and environmentally friendly way of behaving.

TRAVELLIVE readers are invited to watch Episode 6 of the video series “7A.M Start” to discover the story of Ms. Tomato - a startup brand that lives up to the spirit of "Make in Viet Nam" and aims to conquer Vietnamese people and gradually reach out to the world market.