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Recently, the Tourism Center (under the National Tourism Administration) announced noteworthy information: Euronews, one of Europe's leading news television networks, has just released its 2025 tourism trends report with the theme "Exploring Differently, Travelling Better".
Experts from Euronews believe that despite rising living costs and inflationary pressures, travel remains a top priority for people worldwide. With a strong post-pandemic recovery, the world is focusing on reshaping how we travel for the betterment of both people and the planet. In particular, due to changing traveler demands, the global tourism industry will shift towards models that prioritize the environment, community, integrate technology, and enhance the travel experience.
Tourism in 2025 is witnessing significant changes.
By 2025, travel trends will be more purposeful. Tourists will actively participate in shaping the places they visit by engaging in conservation projects, community programs, or cultural exchange activities.
Prioritize novel experiences.
In the context of a booming tourism industry, the trend of seeking unique and distinctive experiences is becoming more popular than ever. Travelers are no longer keen on crowded and noisy destinations. Instead, they tend to seek out "hidden gems," lesser-known places where they can discover unspoiled beauty, enjoy peaceful surroundings, and experience new things.
Novel experiences are becoming increasingly popular this year.
This trend stems from a desire to seek something different, unique, and personalized in each trip. Travelers want to break away from pre-designed tours, to explore new places on their own, learn about local culture, and experience the lives of the locals.
These "hidden gems" are often places that retain their pristine beauty and haven't been overly exploited for tourism. They could be a small village nestled in the mountains, a secluded beach, a little-known historical site, or a vibrant local market.
Less popular destinations offer opportunities to discover new and exciting things.
A 2024 survey by Thrilist revealed that 68% of Gen Z said they prefer destinations where they can discover new things, rather than well-known places that have already been widely shared on digital platforms.
Film tourism
Cinema, with its widespread influence and powerful impact on human emotions, is increasingly asserting its important role in shaping tourism trends. In particular, blockbuster films not only provide fantastic entertainment but also serve as an endless source of inspiration, prompting tourists to explore famous filming locations.
The hit drama series Itaewon Class is primarily set in Itaewon, Seoul's "global village."
It's undeniable that cinema has a huge influence on tourists' choices. Stunning visuals, captivating stories, memorable characters... all can spark curiosity and encourage travelers to visit places they've seen on screen.
Traveling to film locations not only satisfies tourists' passion for cinema but also offers unique and exciting travel experiences. Visitors can witness firsthand the beauty of places that have appeared on screen, learn about the local history, culture, and people, and relive memorable moments from their favorite films.
The appeal of these films is driving more tourists to these destinations.
According to an Expedia survey in 2024, 53% of travelers had researched or booked a trip to a destination they had seen in movies.
Cooling-off holidays (Coolcations)
Global warming is not only an environmental issue but also an increasingly significant factor impacting the tourism industry. Rising temperatures are driving travelers to seek out destinations with cooler climates, creating a promising new travel trend. This trend began to emerge in 2024 and is expected to continue to grow in 2025 as climate change becomes more pronounced.
"Escape the heat" tourism is on the rise.
Nothing is more wonderful than immersing yourself in the cool waters of the sea or relaxing amidst the lush greenery of the mountains, especially during the sweltering summer days. Understanding this sentiment, tourists are increasingly choosing destinations in cool, mountainous regions with fresh air and majestic natural landscapes.
Extreme weather conditions are creating a new trend in the tourism industry: destinations with cooler climates are increasingly attracting tourists.
Mountain destinations like Sa Pa, Da Lat, and Tam Dao in Vietnam, or resorts in the Alps in Europe, are becoming top choices for tourists. Here, visitors can not only enjoy the cool, fresh air but also participate in ecotourism activities, explore nature, and learn about local culture.
Railway travel
In today's fast-paced modern life, the trend of "slow living" is becoming increasingly popular. Travel is no exception to this trend, and rail travel is becoming an ideal option for those who want to enjoy relaxing journeys, sightseeing, and unique experiences.
Rail tourism is experiencing a spectacular acceleration.
Trains have long been more than just a means of transportation; they are also a symbol of romantic and nostalgic journeys. With the development of the railway industry, today's train journeys are not only safe and comfortable but also offer travelers unique and fascinating experiences.
Train travel is considered cheaper than air travel, safer than self-driving vehicles, eliminates traffic jams, and allows you to slow down and admire the scenery of each region through the window...
Rail travel allows passengers to admire stunning natural landscapes through the windows. Lush green rice fields, majestic mountains, picturesque rivers... all appear vividly and realistically.
Onboard, passengers can relax in their private cabins, read books, listen to music, or chat with friends and family. Additionally, they can enjoy delicious meals at the ship's restaurant while admiring the ever-changing scenery outside.
