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HoSkar Night in DecemberThe event recently took place online with speakers from leading hotels in Vietnam. Below are some interesting predictions about tourism and leisure trends in 2022 from the speakers who participated in the event.
Live green, experience sustainability, and engage with the local community.
With the new Omicron variant spreading globally, the recovery of the world's tourism industry remains uncertain. According to a survey conducted by HoSkar Night, 92% of participants expressed concern that Omicron could cause delays in reopening international borders, with 17% believing the impact could be more severe. However, given the current vaccination rate and control measures, the majority of HoSkar Night attendees believe the recovery of tourism activities will proceed optimistically and cautiously.
A survey of trends in the hospitality industry in 2022 at HoSkar Night in December.
Sustainability was also a key topic of interest at the December HoSkar Night meeting. 59% of attendees expressed that greater attention should be paid to reducing plastic use to contribute to sustainable development. Additionally, HoSkar Night speakers emphasized the importance of "locality" as a key element for sustainable development, encompassing the use of locally available products and resources in tourism and hospitality development.
The rise of Gen Z: Both labor supply and tourist numbers.
In a survey asking about the most anticipated trend in 2022, over 40% of respondents chose "Staycation," and 25% considered the rise of Generation Z a noteworthy trend.
In the coming years, Generation Z is expected to have a significant impact on the industry, not only from the demand side as potential customers but also from the supply side as the workforce within the industry.
Contactless: convenient, safe, and optimizes hotel operating costs.
During a discussion on technology in the hospitality industry, experts noted that technology has become essential to hotel operations, with many projects implementing contactless technology, from check-in/check-out procedures and in-room equipment control to other complex AI-powered applications.
Contactless technology offers benefits in the hospitality industry, not only providing convenience for customers but also minimizing contact and ensuring safety during the pandemic.
The effective application of contactless technology in the hotel industry not only makes guests feel more convenient and safer, but also helps hotels improve their operational processes by increasing efficiency and optimizing costs.
Metaverse technology helps break down barriers to monotonous MICE tourism.
Among the technological advancements discussed recently, Metaverse is a keyword that has attracted much attention from experts both domestically and internationally. The application of this technology is expected to further enhance and improve the customer experience. For example, in the future, this technology may allow guests to "experience" the accommodation even before they arrive at the hotel through virtual reality technologies. On the other hand, applications of this technology facilitate hybrid conferences combining in-person and online events, potentially impacting MICE (Meetings, Incentives, Conferences, and Exhibitions) businesses in the future. Therefore, hotels need to continuously update their knowledge of new technologies and applications, and develop flexible operational strategies to better adapt to these new business conditions.
