HoSkar Night Decemberrecently took place online with the participation of speakers from leading hotels in Vietnam. Below are interesting predictions about resort tourism trends in 2022 from speakers participating in the event.
Green living, sustainable experiences and engagement with local communities
With the new Omicron variant spreading globally, the recovery of the world tourism industry is still uncertain. According to the survey results conducted by HoSkar Night, 92% of the program attendees expressed concern that Omicron could cause delays in the reopening of international borders, of which 17% said the impact could be more severe. However, with the current vaccination rate and epidemic control measures, the majority of HoSkar Night guests said that the recovery of tourism activities will proceed in an optimistic and cautious manner.
Survey of trends in the resort industry in 2022 at HoSkar Night December.
Sustainability was also a hot topic at the HoSkar Night in December. 59% of attendees expressed that reducing plastic products would be given more attention to contribute to sustainable development. In addition, HoSkar Night speakers also emphasized the “local” factor as one of the key words for sustainable development, including the use of locally available products and resources in tourism development and hotel accommodation services.
The Rise of Gen Z: Both Labor Supply and Tourist Inflow
In the survey question about the most anticipated trend in 2022, more than 40% of participants selected “Staycation” and 25% said the rise of Generation Z is a trend worth paying attention to.
In the coming time, Generation Z is expected to have a huge impact on the industry, not only from the demand side as potential customers but also from the supply side as the industry workforce.
Contactless: convenient, safe and optimizes hotel operating costs
At the discussion session on technology in the resort industry, experts commented that technology has become essential in hotel operations with many projects implementing contactless technology, from check-in/check-out procedures, controlling in-room devices to other complex AI applications.
Touchless technology brings efficiency in the hotel industry, not only helping customers feel convenient but also limiting contact, ensuring safety during the epidemic period.
The effective application of touchless technology in the hotel industry not only helps customers feel more convenient and safer, but also helps hotels improve their operating processes towards increasing efficiency and using costs more optimally.
Metaverse technology contributes to removing barriers to boring MICE tourism
Among the technological advances discussed recently, Metaverse is a keyword that attracts much attention from domestic and foreign experts. The application of this technology is expected to further enhance and perfect the customer experience. It can be mentioned that in the future, this technology allows guests to "experience" the accommodation facility even before they set foot in the hotel through virtual reality technology. On the other hand, the applications of this technology facilitate hybrid conferences that combine in-person and online organization, which can impact MICE business in the future. Therefore, hotels need to constantly update new news and applications, and at the same time come up with flexible operating strategies to better adapt to new business conditions.
