Not only does it give users the opportunity to actually experience the latest ecosystem of home electronic devices, Another Saigon by LG also becomes an ideal stop for young people in Saigon.

Officially launched in December 2023 right in the city center, Another Saigon by LG is part of LG's global strategy to enhance user experience and interaction. With a leading ecosystem of home electronics and entertainment devices, Another Saigon by LG has become an address that technology enthusiasts cannot ignore.

LG's first product experience space in Vietnam is designed with 4 areas: "Hello, LG", "The Curation of Good Life", "The Solution of Good Life" and "The Joy of Good Life". Each area has a distinct color but all aim to create a unique and seamless experience journey, urging users to explore LG's technology device ecosystem, including products that have never been introduced in the Vietnamese market.

In particular, the "The Curation of Good Life" area - where the LG Objet Premium Collection is displayed and introduced - has inspired users to have a comfortable and smart living space. Inspired by the user's home living space, users can easily experience smart home appliances from LG such as the LG Objet InstaView Refrigerator, LG PuriCare Aero Furniture Air Purifier, LG WashTower... These are all smart devices that help reduce the burden of housework as well as give users more time to enjoy life.

In addition, in this area, visitors can also touch devices that have never been widely introduced in the Vietnamese market, typically "Tiiun" - a home plant growing device with a specialized LED lighting system that simulates natural light, LG Shoecase & LG Styler Shoecare shoe care cabinets,... These interesting experiences also help users visualize a dream living space that they deserve to enjoy.

Not only aiming to create a destination to help users thoroughly understand product features, Another Saigon by LG brings joy and comfort through interactive experiences with the most modern technology from LG today.

On the 5th floor, the final destination on the journey to explore Another Saigon by LG, visitors feel like they are lost in a light exhibition with a top-notch LED screen. This place offers a surreal multi-sensory experience, brilliant colors, impressive sound. The special highlight is the surrounding mirrored walls, extremely suitable for content creation. For many young Gen Z, this magical space is the first experience point.

This space also regularly changes its exterior and interior design according to special events during the year. This "playfulness" has made Another Saigon by LG an indispensable check-in location for Saigon's youth. Not stopping there, Another Saigon by LG also brings users interesting activities that are "tailored". From Halloween with its ghostly and impressive appearance to the joyful Christmas atmosphere, visitors are completely immersed in a different festive atmosphere.

In addition, Another Saigon also regularly organizes monthly events with a variety of topics such as art, photography, fashion, cuisine, music, travel, sports and games... with experts and influencers in each field.

“Another Saigon by LG is an important milestone for LG on its journey to become a provider of technology solutions for smart living as well as a strategy to enhance user experience. In addition to interesting interactions with technology, this space also helps us better understand the expectations and needs of users. Another Saigon by LG is also a living testament to our commitment to 'Life's Good' for a better life every day that we are pursuing,” said Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam.