Beyond offering users the opportunity to experience firsthand the latest ecosystem of home electronics, Another Saigon by LG has also become an ideal destination for young people in Saigon.

Officially launched in December 2023 in a prime location in the city center, Another Saigon by LG is part of LG's global strategy to enhance user experience and interaction. With its leading ecosystem of home electronics and entertainment devices, Another Saigon by LG has become a must-visit destination for tech enthusiasts.

LG's first product experience space in Vietnam is designed with four areas: "Hello, LG", "The Curation of Good Life", "The Solution of Good Life", and "The Joy of Good Life". Each area has its own distinct color scheme, but all aim to create a unique and seamless experience, encouraging users to explore LG's ecosystem of technology devices, including products never before introduced to the Vietnamese market.

In particular, the "The Curation of Good Life" area – showcasing and introducing the LG Objet premium collection – inspired users with a vision of a comfortable and smart living space. Inspired by users' own home living spaces, visitors could easily experience LG's smart home appliances such as the LG Objet InstaView refrigerator, LG PuriCare Aero Furniture air purifier, and LG WashTower laundry tower… These are all smart devices that help reduce the burden of housework and give users more time to enjoy life.

Furthermore, in this area, visitors can also get hands-on with devices never before widely introduced to the Vietnamese market, such as "Tiiun" - a home plant growing device with a specialized LED lighting system that simulates natural light, the LG Shoecase & LG Styler Shoecare shoe care cabinets, etc. These exciting experiences also help users visualize the dream living space they deserve to enjoy.

Beyond simply creating a destination where users can thoroughly understand product features, Another Saigon by LG brings joy and comfort through interactive experiences with LG's most advanced technology.

On the 5th floor, the final destination on the Another Saigon by LG exploration journey, visitors feel like they've stepped into a light exhibition with state-of-the-art LED screens. This space offers a surreal, multi-sensory experience with vibrant colors and impressive sound. A special highlight is the surrounding reflective mirror walls, perfectly suited for content creation. For many Gen Z youth, this magical space is their first experience.

This space also frequently changes its exterior and interior design to reflect special events throughout the year. This "extravagant" approach has made Another Saigon by LG a must-visit check-in spot for young people in Saigon. Furthermore, Another Saigon by LG offers visitors unique and exciting activities. From Halloween with its spooky and impressive appearance to Christmas filled with joy, visitors are completely immersed in a distinctly festive atmosphere.

In addition, Another Saigon regularly organizes monthly events with diverse themes such as art, photography, fashion, food, music, travel, sports, and games… featuring experts and influencers in each field.

“Another Saigon by LG is a significant milestone for LG on its journey to transform into a provider of smart living technology solutions and a strategy to enhance user experience. Beyond engaging interactions with technology, this space also helps us better understand user expectations and needs. Another Saigon by LG is also a vivid testament to our commitment to 'Life's Good' – a better life every day,” shared Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam.