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Hanoi, the thousand-year-old capital of Vietnam, is not just a city, but a vibrant living museum with unique historical and cultural values. From world heritage sites like Thang Long Imperial Citadel and the Temple of Literature to ancient streets with 36 traditional crafts, every corner of Hanoi tells its own story. Moreover, the harmonious blend of the ancient and the modern, of tradition and the contemporary, creates a special allure that captivates visitors.
In addition, the development of its culinary scene, shopping, and entertainment options has made Hanoi an attractive destination not only for domestic but also for international tourists.
The thousand-year-old capital city witnessed an unprecedented influx of tourists, creating a vibrant and successful year.
Through relentless efforts in construction and development, Hanoi has become one of the largest economic, cultural, and social centers in Southeast Asia. The city has gradually integrated deeply into the global economy, attracting foreign investment and becoming an attractive destination for international tourists. These achievements have helped Hanoi affirm its position on the international stage, earning it the UNESCO designation of "City for Peace" and "Creative City".
Major commemorative events in the capital city, such as National Day on September 2nd or the 70th anniversary of the Liberation of Hanoi, are not only occasions for Hanoians to reminisce about their glorious history but also opportunities for the city to promote its image and attract tourists. Unique cultural and artistic activities, impressive performances, and a vibrant festive atmosphere create a powerful attraction, drawing large numbers of visitors to explore and experience the city.
Many significant commemorative events over the past year have contributed to an increase in the number of tourists visiting the capital in 2024.
According to the Hanoi Statistics Department, the total number of tourists visiting Hanoi in November was estimated at 677,000, an increase of 13.8% compared to the previous month and a 26% increase compared to the same period last year (international tourists were estimated at 495,000, and domestic tourists at 182,000). Total revenue from tourism in November was estimated at 9,593 billion VND, an increase of 20.2% compared to the same period last year.
In the first 11 months of this year, Hanoi received an estimated 5.8 million tourists (over 4 million international visitors and nearly 1.8 million domestic tourists). Total revenue from tourism in the past 11 months reached an estimated 99,949 billion VND, an increase of 17.8% compared to the same period last year.
Hanoi has become an unmissable destination for both domestic and international tourists.
Simultaneously, the consumption of culture, music, and art among the people increased thanks to the influence of the two concerts "Brother Overcoming a Thousand Obstacles" and "Brother Says Hi" in Hanoi. The number of visitors to the capital city surged in the days leading up to the event, many accommodations were fully booked, and restaurant revenue around My Dinh Stadium and Ocean Park increased significantly.
In the final months of the year, Hanoi's tourism industry launched numerous programs to stimulate domestic tourism. Tourism and travel businesses offered many Tet holiday (Lunar New Year) 2025 tour packages with diverse choices and the best promotional prices by encouraging early bookings, creating appeal for customers to book tours, and increasing the demand for tours during the long holiday period at the end of the year.
At the same time, Hanoi is developing diverse forms of communication on digital platforms, websites, social media platforms, and other suitable forms of online promotion and advertising to create a wide reach and attract tourists.
