In this prestigious list, Hoi An, an ancient and charming city in Quang Nam province, Vietnam, has successfully entered the 4th position, affirming its attraction and unique cultural and historical values on the continental tourism map. According to the magazine's assessment, Hoi An is a "magical" city, recognized by UNESCO as a World Heritage Site. Despite the increasing number of tourists, the ancient town still retains its beautiful landscape and is amazingly preserved.
Hoi An, an ancient and charming city in Quang Nam province, Vietnam affirms its unique cultural and historical attraction and value on the continental tourism map.
Hoi An being ranked among the top 4 destinations in Asia by Lonely Planet is not only a source of pride for local people but also a testament to the international recognition of the beauty and tourism potential of Vietnam. Hoi An, with a history of more than 400 years, was once a bustling trading port, a trading place for merchants from all over the world. This has created a diverse and rich culture, reflected in ancient architectural works, peaceful small streets and traditional cultural features that are preserved to this day.
Ancient houses with mossy tiled roofs, streets of lanterns shimmering at night, ancient assembly halls bearing the imprint of Chinese, Japanese and Western architecture, all blend together to create a picture of Hoi An that is both ancient and modern, peaceful and vibrant. Visitors to Hoi An can not only admire the unique architectural works but also experience the unique cultural features, enjoy delicious local dishes and participate in interesting activities such as tailoring clothes, cycling to explore the peaceful countryside or visiting traditional craft villages.
According to Lonely Planet, Hoi An is a world cultural heritage and a city possessing a magical beauty.
This is also a great opportunity to promote the image of Vietnamese tourism to the world, attracting international visitors to explore and experience the wonders that the country and people of Vietnam have to offer. Besides Hoi An, this list also includes other famous destinations in the region, showing the fierce competition and quality of Asia's top tourist destinations. This further enhances the value of the position that Hoi An has achieved, affirming its position as a precious gem on the Asian tourism map.
Topping the list of best cities in Asia is Luang Prabang (Laos), followed by Bangkok (Thailand) and Angkor (Cambodia), both of which stand out for their stunning natural landscapes and rich culinary culture.
In July 2024, Travel + Leisure also included Hoi An ancient town in the Top 25 best destinations in the world. The survey attracted more than 186,000 readers, with 70,000 votes, based on criteria such as culture, cuisine, hospitality and attractions.

































