Launching the "Seat in Coach" (SIC) tourism product in the Vietnamese market.

During the event, Europamundo offered service promotions and gifts, especially attractive prizes such as free tour packages and free air tickets for lucky customers.

According to market research by Europamundo – one of the world's largest travel operators, now officially present in Vietnam – the Vietnamese tourists' enthusiasm for overseas travel ranks only behind Singapore and Indonesia, and ahead of Thailand and Malaysia. Furthermore, the percentage of Vietnam's middle-class population is rapidly increasing, reaching 26% by 2026. This segment is financially independent and eager to explore new destinations, seeking opportunities for connection and unforgettable experiences. For them, overseas travel is a top priority, especially to places offering profound cultural experiences. Additionally, many Vietnamese are choosing trips to experience real-life filming locations from their favorite movies, bringing the cinematic world to life, such as Emily in Paris (France), Peaky Blinders (UK), Money Heist (Spain), Gladiator (Italy), etc.

These are the reasons why this brand boldly chose the Vietnamese market to develop a familiar travel service in European countries called "Seat in Coach" (SIC).

Speaking at the event, a representative from Discover The World Vietnam stated, "Through our research, we found that SIC's travel products have itineraries suitable for the Vietnamese market, demonstrated through flexible group tours, visits to iconic European destinations, and easy selection and freedom to participate in favorite activities."

The SIC program offers independent and free travel experiences where travelers can choose their destination, the number of days, and join and end their journey in any city they wish. A key advantage of Europamundo is its support for groups of two or more, accommodation in 4-star hotels, no mandatory tipping for tour guides, and flexibility in terms of time and itinerary.

Officially launched near the end of the year, when holidays are approaching – the ideal time to plan trips, vacations, and relaxation with family, relatives, and friends – SIC creates opportunities to experience European culture and history with tours focusing on local culture, history, and unique landscapes, suitable for Vietnamese travelers who love exploration and freedom.

In 2025, Europamundo and Discover The World are expected to continue their collaboration in organizing a hands-on experience trip for the SIC product, with the participation of Vietnam Airlines, reputable journalists from mainstream news sites and major travel magazines, and several travel bloggers. This will be a valuable source of information to help Vietnamese tourists access and make the most objective and detailed assessments of this very special tourism product.

Discover The World has a comprehensive network of partnerships with major travel agencies in the Vietnamese market over the years, enabling the rapid and extensive dissemination of SIC product information to each travel agency, targeting the specific customer segments that Europamundo aims to reach. With its reputation and experience working with global travel brands such as Air New Zealand, Air Canada, Hertz, Expedia TAAP, and Royal Caribbean, the travel products offered by Discover The World always guarantee high-quality service and meet international standards, while also creating a unique selling proposition in the travel market.