Launching the “Seat in Coach” (SIC) tourism product in the Vietnamese market

30/11/2024

Europamundo and Discover The World recently organized the launching event of SIC tourism products in two major cities: Ho Chi Minh City (November 27) and Hanoi (November 29) with the support of the Embassy of Spain, Turkish Airlines, and more than 100 travel agents nationwide.

During the event, Europamundo has a promotion program on services and gifts, especially attractive gifts such as free tour packages, 0 VND air tickets for lucky customers.

According to market research by Europamundo - one of the world's largest travel companies officially present in Vietnam (VN), the index of Vietnamese tourists' enthusiasm for foreign travel is only behind two markets, Singapore and Indonesia; ahead of Thailand and Malaysia. In addition, the proportion of the middle-aged population in VN is increasing rapidly, reaching 26% by 2026. This is a group of financially independent people, who want to explore many new destinations, in order to find opportunities to connect and have unforgettable experiences. For them, foreign travel is a top priority, especially to places that offer profound cultural experiences. In addition, many Vietnamese people are choosing trips to experience real scenes from their favorite movies to realize the world of cinema such as Emily in Paris (France), Peaky Blinders (UK), Money Heist (Spain), Gladiator (Italy)...

Europamundo có chương trình ưu đãi về dịch vụ và quà tặng, đặc biệt là những phần quà hấp dẫn như gói tour miễn phí, vé máy bay 0đ dành cho các khách hàng may mắn

Europamundo has a promotion program on services and gifts, especially attractive gifts such as free tour packages, 0 VND air tickets for lucky customers.

Those are the reasons why this brand boldly chose the Vietnamese market to develop a familiar tourism service in European countries called "Seat in Coach" (SIC).

Trang thông tin du lịch và phong cách sống Travellive+

Sharing at the event, a representative of Discover The World Vietnam said, “Through research, we found that SIC tourism products have itineraries suitable for the Vietnamese market, demonstrated through flexible group tours, visiting iconic European destinations, easy to choose and free to participate in favorite activities.”

The SIC program offers independent, free travel when tourists can choose their destination, number of days and join, end the journey in any city they want. In particular, the outstanding advantage of Europamundo is supporting tourists to depart with 2 or more guests, stay at 4-star hotels, no mandatory tips for the tour guide, flexible in time and itinerary.

Officially launched near the end of the year, when the holidays are approaching - the ideal time to plan trips, travel, and vacations with family, relatives and friends, SIC creates opportunities to experience European culture and history with tours focusing on local culture, history and unique landscapes, suitable for Vietnamese tourists who love exploration and freedom.

SIC tạo ra cơ hội trải nghiệm văn hóa và lịch sử Châu Âu với các tour tập trung vào văn hóa địa phương, lịch sử và phong cảnh đặc sắc, phù hợp với du khách Việt yêu thích sự khám phá và tự do

SIC creates opportunities to experience European culture and history with tours focusing on local culture, history and unique landscapes, suitable for Vietnamese tourists who love exploration and freedom.

It is expected that in 2025, Europamundo and Discover The World will continue to organize a trip to experience the SIC product with the participation of Vietnam Airlines, reputable journalists from mainstream news sites, major travel magazines, and a number of travel bloggers... This will be a valuable source of information to help Vietnamese tourists access and have the most detailed and objective reviews of this very special tourism product.

Discover The World has a comprehensive cooperation network with major travel agencies in the Vietnamese market over the years, and can quickly and extensively deploy SIC product information to each travel agency according to the target customer segment that Europamundo wants to reach. With the prestige and experience of working with global travel brands such as: Air New Zealand, Air Canada, Hertz, Expedia TAAP, Royal Caribbean..., the travel products proposed by Discover The World always ensure service quality as well as meet international standards, especially always creating a difference in the travel market.

Ra mắt sản phẩm du lịch “Seat in Coach” (SIC) tại thị trường Việt Nam

Launching the “Seat in Coach” (SIC) tourism product in the Vietnamese market

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