Taiwan Tourism Bureau in collaboration with Travellive Media Group organized the event “Taiwan” on the afternoon of April 11 at REY Hotel, Hanoi, to introduce Taiwan’s potential in the field of high-end MICE tourism (Meeting, Incentive, Conference, Event - a tourism model combining meetings, seminars, exhibitions and incentives).
“Taiwan” is an activity in the “Day of Wonders” event series implemented by the Taiwan Tourism Bureau in 2025, aiming to promote high-end tourism products. After three events taking place in Ho Chi Minh City (Taiwan), Hanoi (Xuantai Yaji) and Da Nang (Lamtai Mianyuan), the program continues to return to Hanoi with the theme “Taiwan”, focusing on introducing the strengths and development trends of Taiwan’s MICE tourism in the coming time.
Every year, Taiwan hosts more than 700 international business events, welcoming more than 320,000 foreign delegates, reflecting its professional organizing capacity, infrastructure system that meets MICE activities in many localities, and global appeal to international corporations and organizations. In particular, MICE tourism brings in more than 51 billion USD each year to Taiwan's economy, showing that this is not only an image promotion activity, but also a field that creates practical economic value. Currently, Taiwan ranks 4th in Asia in terms of the number of international conferences, an outstanding achievement in the context of the region's increasing competition in attracting international events. These numbers are clear evidence of Taiwan's potential and position on the global MICE tourism map.
Not only outstanding in organizational infrastructure, Taiwan attracts tourists and businesses thanks to rich experiences, suitable for incentive travel trends. Programs are personalized with high-class culinary tours, local cultural experiences, creative team building activities and high-class services exclusively for VIP guests.
