Taiwan Tourism Bureau in collaboration with Travellive Media Group organized the event “Taiwan” on the afternoon of April 11 at REY Hotel, Hanoi, to introduce Taiwan’s potential in the field of high-end MICE tourism (Meeting, Incentive, Conference, Event - a tourism model combining meetings, seminars, exhibitions and incentives).
“Taiwan” is an activity in the “Day of Wonders” event series implemented by the Taiwan Tourism Bureau in 2025, aiming to promote high-end tourism products. After three events taking place in Ho Chi Minh City (Taiwan), Hanoi (Xuantai Yaji) and Da Nang (Lamtai Mianyuan), the program continues to return to Hanoi with the theme “Taiwan”, focusing on introducing the strengths and development trends of Taiwan’s MICE tourism in the coming time.
The name “Taiyuan” carries symbolic connotations: “Taiyuan” represents status and respect, while “Yuan” evokes an elegant garden that nurtures aesthetic and intellectual values. Through this theme, the Taiwan Tourism Bureau hopes to convey the spirit of a destination that is both sophisticated and rich in experience – in line with the modern MICE trend, where cultural and emotional values are placed side by side with professional organization standards.
Attending the “Dai Uyen” event were representatives of more than 40 corporations and businesses operating in many fields. At the opening of the program, guests enjoyed a calligraphy performance by Master Nguyen Van Nguyen - currently working at the Asia-Pacific Research Institute, Vietnam Academy of Social Sciences and Humanities (VASS). The performance not only had artistic elements, but also contributed to highlighting the spirit of cultural exchange - one of the highlights that Taiwan MICE tourism aims for.
At the event, Mr. Derek Chou - Chief Representative of Taiwan Tourism Bureau in Vietnam updated the latest information related to visa policies and support programs in 2025 specifically for Vietnamese tourists and businesses. Accordingly, the Taiwanese Government has implemented many visa support programs to encourage the increase in the number of high-end tourists, especially from Southeast Asia. One of the outstanding initiatives is the application of special visas for high-end groups through forms such as Escorted Tour (tour with private tour guide), Fly Cruise Tour (combining flight and cruise) and Incentive Tour (tour combined with rewards for company employees). These programs require a minimum group of 5 people, with a maximum stay of 14 days. In particular, tourists participating in Fly Cruise Tour are granted multiple entry visas, creating favorable conditions for exploring many destinations in the region.
The event also had the participation and sharing from airlines such as EVA Air, China Airlines... and units from Taiwan such as Taichung City Tourism Bureau, The Grand Hotel Taipei, Golden Star. The co-organizer of the program is REY Hotel - the venue partner for this event.
With its strategic location in East Asia and dynamic economy, Taiwan is quickly becoming an ideal destination for high-end MICE events in the region. The hotel system here not only focuses on quality rooms and professional services but also focuses on equipping modern facilities and expanding space for meeting and conference rooms.
Every year, Taiwan hosts more than 700 international business events, welcoming more than 320,000 foreign delegates, reflecting its professional organizing capacity, infrastructure system that meets MICE activities in many localities, and global appeal to international corporations and organizations. In particular, MICE tourism brings in more than 51 billion USD each year to Taiwan's economy, showing that this is not only an image promotion activity, but also a field that creates practical economic value. Currently, Taiwan ranks 4th in Asia in terms of the number of international conferences, an outstanding achievement in the context of the region's increasing competition in attracting international events. These numbers are clear evidence of Taiwan's potential and position on the global MICE tourism map.
Not only outstanding in organizational infrastructure, Taiwan attracts tourists and businesses thanks to rich experiences, suitable for incentive travel trends. Programs are personalized with high-class culinary tours, local cultural experiences, creative team building activities and high-class services exclusively for VIP guests.
Taiwan is gradually expanding its competitive edge by tapping into its unique cultural and experiential elements. Activities such as hot spring bathing, tea tasting, traditional calligraphy classes and exploring high-class Michelin cuisine not only attract international tourists but also help Taiwan become a top destination for MICE tourism.
Some photos at the event:
