Perfume lovers conclude: "Guerlain is Paris and Paris is Guerlain". In the world of fragrance, Guerlain is known as the quintessence of French perfume, the perfume house - inventor of many important fragrance masterpieces that are turning points in the history of contemporary perfume.

Guerlain is the “oldest” perfume house in France. Founded in 1828, Guerlain has been developing brilliantly for nearly 200 years.

France is the cradle of contemporary scents. When it comes to perfume, it means France. We even have a clear, distinct and unmistakable concept of French-style fragrance. Nowhere like in Paris, perfume lovers witness countless global perfume houses flocking, converging and shining. Even the "domestic" perfume houses, from their unique position, are gradually struggling to compete with foreign names.

Indeed, there is nowhere like the world of fragrance, so fiercely beautiful. Nearly 2 centuries of perfumery, Guerlain has witnessed many milestones of ups and downs of its Made In France partner perfume houses. Many famous names of the past, now mentioned, are literally reminiscing.

Guerlain, a family of perfumers consisting of 5 generations, has been carrying out the mission of perfecting the "nose" of French perfume, of the 8th contemporary art. Becoming an invincible, irreplaceable perfume house, with many historical, timeless and beautiful perfumes, deeply influencing many famous scents that we are familiar with and love.

Most importantly, Shalimar - Guerlain's iconic perfume, is a classic fragrance for women that is extremely loved by all genders. Born in 1924, when all of Europe was infatuated and sentimental with the young love of Romeo & Juliet, Shalimar is passionate and strong, the royal love of the Thousand and One Nights. The main notes of vanilla blend with bergamot, flowers, wood, and spices, making Shalimar intoxicating, loyal, layered, and different. This is the first fragrance invention in the Oriental perfume style.

Since then until forever, the West has not clearly encapsulated floral-woody scents, true scents have become stories - unpredictable symphony of ups and downs, created from countless delicate, diverse and sophisticated scent components. From the royal perfume house specializing in designing exclusive fragrances for European royalty, continuing to break geographical boundaries, Guerlain connects the West with the East through the timeless masterpiece Shalimar and the previous pinnacle scent Mitsouko, or most recently the trio of agarwood Oud Khol, Cherry Oud and Oud Nude.

Continuing with Guerlain Vetiver, launched in 1959, is recognized as the most famous and beloved vetiver-themed perfume in the history of perfumery. Countless scents with the simple, rustic name Vetiver in the current era that the whole world loves and admires are inspired by the monumental Guerlain Vetiver.

In 1965, Guerlain surprised the whole of Europe with Habit Rouge, the first fragrance recognized as Oriental for men, and also the most loved and "worn" men's fragrance by Western women in the history of fragrance. From here, the movement of gender equality in fragrance was mature. Beauty officially has no gender, but is for everyone.

Currently, collectors have recorded over 400 fragrances from the Guerlain family. Many of Guerlain's works, especially the three representatives mentioned above, are "still alive", shining and deeply influencing the souls of contemporary perfumers. Continuing the brilliant peak of Guerlain, the 5th generation, an "outsider", but sharing the same emotional beat with Guerlain, is master perfumer Thierry Wasser.

One day in the middle of autumn in Hanoi, a perfume lover had the opportunity to meet Thierry Wasser “in person” at the event of Guerlain opening its first store in the Old Quarter. Surprisingly, he was completely different from the stereotype of a “French-style” artist. Thierry Wasser was warm, humorous, sharp, open-minded and especially fluent in the global language, English, when sharing about the art of smell.

In tune with the spirit of the Guerlain perfume house, Thierry Wasser's perspective goes beyond the "local" boundaries of France. He is a man of great work spirit, dedicated to "lonely" creating fragrances, enthusiastically trusting his colleagues, and obsessed with "processed" ingredients. Excitedly comparing himself to a film director and often a chef, Thierry Wasser pays special attention to the quality of ingredients. He often travels to Guerlain's perfume warehouses, directly inspects and supervises orchid farms in Madagascar to collect vanilla beans, wanders through the wild vetiver fields of Haiti to ensure the quality of the soul-filled vetiver, goes to Borneo Island - Indonesia to collect the highest quality patchouli essential oil, then travels to Australia to collect "legal" sandalwood essential oil...

“I inherited this habit from my ‘father’, Jean-Paul Guerlain. He was literally the Indiana Jones of the world of fragrances. He spent his whole life traveling around the world to search for ‘living’ ingredients. This is a skill – a special ability that makes Guerlain fragrances not only fragrant but also capable of nurturing emotions and connecting souls.”

Thierry Wasser was fortunate to be mentored and trusted by the 4th generation Guerlain “nose” and as Jean-Paul Guerlain confided, “we “picked” each other up.” He inherited the Guerlain fragrance legacy and continued to take Guerlain to new heights with the L'Art Et La Matiére project.

In addition to the timeless heritage scents, Guerlain has created an exclusive fragrance collection called L'Art Et La Matiére.

L'Art Et La Matiére, literally translated as Art and Material, refers to the balance, harmony and prerequisite of two factors - the ability - the raw materials to successfully create a perfect scent: Pure Perfume Art. L'Art Et La Matiére scents require the most quintessential raw materials possible. Therefore, we will not often see these rare aromatic works, only a few qualified global Guerlain perfume shops have the opportunity to display L'Art Et La Matiére, including the Guerlain Hanoi shop.

Throughout the L'Art Et La Matiére series, fragrance lovers clearly and vividly recognize the spirit of Guerlain in harmony with the breath of the times through new fragrances, and the appreciation of Guerlain's creative achievements through the high-end aromatic creations that were once discontinued and are now delicately restored. Above all, thanks to the respect for "living" natural ingredients and the masterful ability to create fragrances, L'Art & La Matiére fragrances are quintessentially fragrant, rich in color, worthy of being memorable artistic fragrances.

Some typical scents in the L'Art & La Matiére collection include Néroli Outrenoir with elegant white flowers and black tea, Musc Outreblanc with pure leather scent, Cherry Oud with passionate attraction from agarwood and cherry wine, Tobacco Honey with intoxicating honey scent "encapsulated" with tobacco, Spiritueuse Double Vanille with passionate vanilla scent soaked in rum is an excellent contemporary vanilla-themed scent...

Heritage connects heritage, Guerlain perfumes are beautiful, lasting and more desirable than ever in a world of fragrant flowers blooming throughout the past - present - future.