At the invitation of the Vietnamese Embassy in Israel, to commemorate the 77th anniversary of Vietnam's National Day, My Lullaby recently showcased its Resort 2022 collection in Tel Aviv, Israel. This was one of the activities in the series of Vietnam Day events in Israel. In the space imbued with heritage and artistic flair of Suzanne Dellal, the renowned dance and theater complex in the ancient city of Tel Aviv, the My Lullaby Resort 2022 designs were presented with all their beauty, brilliance, and layers of cultural and historical significance.
In a country situated on the easternmost edge of the Mediterranean Sea and the Dead Sea, My Lullaby's resort designs, coincidentally, soar in the expansive atmosphere of the ocean.
My Lullaby Resort 2022 in Israel: Haute Couture Art in Action
In Israel, a country where "creativity is the number one resource," My Lullaby offers handcrafted fashion creations.
Exclusively for the Tel Aviv show, My Lullaby showcases the art of handcrafted embroidery on challenging materials such as tulle, lace, and silk. Working with these materials requires highly experienced artisans with decades of embroidery practice. This refined craftsmanship transforms the designs into works of art.
Mrs. Pham Minh Trang, wife of the ambassador, wearing an embroidered design with the words "Tel Aviv, Vietnamday" (yellow ao dai), and Ms. Dang Phuong Minh, Founder and Creative Director of My Lullaby (black dress).
My Lullaby brings to Tel Aviv a collection entirely made from high-quality silk. The maxi designs create an ethereal beauty, embodying the brand's design DNA, yet remaining free-spirited and perfectly suited to Tel Aviv.
Through a collection imbued with the spirit of Haute Couture, My Lullaby delivers a clear message: Vietnam is more than just the ao dai. The artisans and artistic philosophies forged over thousands of generations are crystallized in each piece, transforming fashion into a profound artistic endeavor.
Mrs. Suzet (former President of the International Women's Club) poses for a photo with Ms. Dang Minh Phuong.
Ms. Einat (President of the Israel-Vietnam Chamber of Commerce and Industry) in her My Lullaby outfit.
My Lullaby retains its airy and free-spirited aesthetic in its Resort 2022 collection, showcased in Israel. The multifaceted beauty of fashion is interpreted by My Lullaby in every shade. The vibrant, energetic colors are perfectly suited to the sunny and breezy Tel Aviv. They convey a spirit of freedom and embody the friendly relations between Vietnam and Israel.
When fashion becomes a universal language.
In this show, My Lullaby aims to use fashion to build bridges. Driven by a passionate love for fashion, the designs also embody diverse cultures, seeking to unite nations and transform fashion into a universal language.
Mrs. Pham Minh Trang, wife of the Vietnamese Ambassador to Israel, shared: “Having lived in many countries connected to the Mediterranean coast, I deeply love the free-spirited and open culture of the people and the scenery of this coastal region. Upon seeing one of the first designs of the My Lullaby Resort 2022 collection with its vibrant colors inspired by the Mediterranean, I was certain the collection would make a strong impression on the Israelis here. That is why I extended an invitation to designer Dang Minh Phuong to showcase the collection in Tel Aviv, Israel.” Mrs. Trang is a woman who loves elegant and sophisticated fashion, and importantly, luxurious and comfortable materials. The ambassador's wife appreciates fashion designs that harmoniously incorporate contemporary art and are highly practical.

Ms. Dang Phuong Minh, Founder and Creative Director of My Lullaby, emotionally shared: “Receiving the invitation to perform in Israel, organized by the Vietnamese Embassy in Israel, is a great source of pride for me and for My Lullaby. This is also an opportunity for My Lullaby to introduce Vietnamese fashion creations to our Israeli friends. They are people who always value the culture of sharing and have a very high sense of global social awareness.”
For 2,000 years before the restoration of the Jewish state, every day, Jewish people would wish each other "Next year in Jerusalem," to express their unwavering desire and determination to return home. With the collection recently showcased in Tel Aviv, My Lullaby also conveys the wish that with each new year, the relationship between Vietnam and Israel will grow stronger and more positive.


"We sincerely thank Mrs. Pham Minh Trang, wife of the Vietnamese Ambassador to Israel, for providing the wonderful opportunity for My Lullaby to perform at this event," shared Ms. Dang Phuong Minh.

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