Part of Central Group, Thailand's leading multi-industry conglomerate, Centara is an award-winning international hotel and resort group that owns hotels and resorts in Southeast Asia (Thailand, Laos and Vietnam), the Middle East, Sri Lanka and the Maldives, and operates a range of leading brands including six hotels, SPA Cenvaree - a Thai wellness brand and COAST - a beachfront F&B specialist.
Many of the company's hotels are market leaders, such as Centara Grand or Bangkok Convention Centre at CentralWorld - one of the world's leading conference venues; Centara Grand Mirage Beach Resort Pattaya, voted by TripAdvisor as the best family resort in Thailand for the past 5 years; Centara Grand Beach Resort & Villas Hua Hin, voted by CNN as one of the best heritage hotels in Asia.
Centara aims to open 20 new hotels in Vietnam by 2024
The group has demonstrated its deep understanding of the Vietnamese market by successfully transforming Centara Sandy Beach Resort Danang into a popular luxury beach resort in the central region. Central Group operates a range of leading retail brands across Vietnam including GO! (formerly BigC Vietnam), LanChi Mart, B2S, Robins, SuperSports, Home Mart and Nguyen Kim.
Building on this success, Centara is now pursuing a large-scale nationwide growth strategy, aiming to open at least 20 new hotels and resorts across Vietnam by 2024. Targeted destinations include key economic hubs such as Ho Chi Minh City, Hanoi and Hai Phong, and high-growth cities such as Da Nang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. The Group also sees strong growth potential in the southern coastal areas such as Vung Tau, Ho Tram and Mui Ne, thanks to new road infrastructure connecting to Ho Chi Minh City and the development of a new airport in Dong Nai province.
Centara sees great potential opportunities for all six of its brands in Vietnam, including: Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its newest brand COSI - aimed at the freedom-loving and tech-savvy traveler.
Mr. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts
“Vietnam’s tourism industry had a fantastic 2018 and we expect this to continue for many years to come. Thanks to the boom in Asian tourism, flexible visa policies and improved transport infrastructure, Vietnam is on the right track to achieving its goal of welcoming record arrivals in 2019. With our diverse hotel segments, global expertise and local experience, we are well-positioned to achieve our goals in Vietnam,” said Mr. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.
In 2018, Vietnam’s tourism industry welcomed a record 15.5 million international visitors, the majority of whom came from Asian countries, where the Centara brand is widely known. This trend has continued in 2019; figures from the Vietnam National Administration of Tourism (VNAT) show that nearly 6 million international visitors visited Vietnam in the first four months of 2019, and a buoyant economy is also boosting domestic tourism.
Positive tourism trends are creating demand for new hotels and resorts. Analyst firm STR says more than 23,000 new hotel rooms are currently under construction in Vietnam, reflecting the continued growth of a global tourism hotspot. This opens up opportunities for Centara, which has a proven track record and strong partnerships in Vietnam.
Centara Sandy Beach Resort Danang
Centara in Vietnam will play a key role in the group's global strategic vision, which includes the overall goal of doubling its total hotel portfolio by 2022. The group currently has 71 hotels and resorts with more than 13,000 rooms in operation and in the pipeline worldwide.
Over the past 30 years, Centara has been renowned for its authentic Thai hospitality, world-class accommodation and exceptional facilities. Now, Centara is building on its innovative brand expansion to introduce new hotels and resorts across Vietnam.
About Centara
Centara Hotels & Resorts is Thailand's leading hotel operator with 71 properties across all major tourist destinations in Thailand and the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara's portfolio comprises six brands: Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels. The group also operates state-of-the-art convention facilities and has its own award-winning spa brand, Cenvaree.
Over the next five years, Centara aims to double its investment portfolio through properties in Thailand and new international markets, while expanding its presence into new continents and markets. As Centara continues to expand, its loyal customer base will find its unique brand of hospitality in more places. Centara’s global loyalty program, Centara The1, reinforces customer loyalty with rewards, priority benefits and member-only pricing.
Learn more about Centara atwww.CentaraHotelsResorts.com
