Grand opening of Duravit's largest Flagship Showroom in Southeast Asia.

The opening event of firsts: The epitome of excellence.

With the theme "Shapes of the Elite," the grand opening of Duravit's largest Flagship Showroom in Southeast Asia was a declaration of Duravit's commitment to redefining bathroom spaces with exquisite designs. And at this special event, we witnessed an unprecedented collaboration in the bathroom interior design industry: designer Ly Qui Khanh partnered with Duravit to create a fashion collection inspired by Duravit. In other words, a "collection within a collection." This collaboration also marks a "first" in Duravit's global brand history where bathroom designs inspire other aesthetic aspects.

Inspired by the Five Elements and natural elements, the fashion collection acts as a guide, leading visitors into the world of Duravit's bathroom design with collections from the Artisan Lines – a selection of artisans. This is how Duravit conveys the message "Awakening the Essence" through the bathroom, an aesthetically pleasing space capable of evoking emotions and celebrating creative aesthetic values.

The Elite House - A space that awakens the essence.

In its 200-year journey of awakening excellence, Duravit has carved out a unique position in the bathroom equipment industry by continuously improving quality through skilled craftsmanship and specialized technology in bathroom fixtures and furniture, alongside the sublime artistry of design. Named The Elite House (Das Elitehause), Duravit's flagship showroom represents this legacy of excellence and embodies the spirit the brand aims to convey.

Mr. Nguyen Huu Minh Phuc, Regional Marketing Director for Asia at Duravit, shared his thoughts on the unique design concept of the Duravit Flagship Showroom:

“The essence of excellence is the overarching theme in the showroom's design. As the largest showroom in Southeast Asia, it is seen as a point of intersection between Vietnamese excellence and Duravit, showcasing the values ​​that Duravit cherishes while also bringing Vietnam into harmony with this flow of excellence.”

Mr. Minh Phuc chose the art of fine art ceramics – an intangible cultural heritage recognized by UNESCO – as the focal point of the German-Vietnamese cultural exchange for the Flagship Showroom. Using natural elements like earth and water to create ceramics, The Elite House expresses its respect for the artisans and the indigenous culture of Vietnam.

At the Duravit Flagship Showroom, customers, architects, and interior designers can directly experience and admire the world's most unique bathroom collections, created by skilled artisans and designed by renowned designers, which have helped Duravit win numerous prestigious awards worldwide, such as the Red Dot Award and the iF Design Award.

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Duravit's mission in Vietnam

Duravit has over 200 years of development and has achieved success in many markets worldwide with its mission "Awakening Excellence - Upgrade your everyday". Regarding the reason behind the decision to locate its first flagship showroom in Southeast Asia in Vietnam, Ms. Dinh Thi To Quyen (CEO of Duravit Vietnam) shared:

“Vietnam is one of Duravit’s most promising markets in the APAC region, with strong economic growth coupled with a focus on quality of life. Bathrooms are no longer just spaces for basic needs; they now hold significant emotional value. This is where Duravit comes in.”

Elite House is the largest flagship showroom in Southeast Asia, and the second largest in the Asia-Pacific region. In collaboration with the Showroom & Training Center in Singapore and the Flagship Store in China, Duravit aims to grow together with Asia and reach every customer, contributing to the awakening of excellence.”

Phuong Mai is a reporter for Travellive Magazine in Hanoi.

Phuong Mai