Opening Ceremony of Duravit's Largest Flagship Showroom in Southeast Asia

The inaugural event of the firsts: The Elite Shape

With the theme of Shapes of The Elite, the opening event of Duravit's largest Flagship Showroom in Southeast Asia is Duravit's declaration in redefining bathroom space with elite designs. And in this special event, for the first time, we witnessed an unprecedented combination in the bathroom furniture industry: designer Ly Qui Khanh collaborated with Duravit to create a fashion collection inspired by Duravit. Or in other words, a "collection within a collection". This combination also marks the "first time" in the entire history of Duravit's brand globally when bathroom designs inspire other aesthetic aspects.

Inspired by the Five Elements of nature, the fashion collection acts as a guide to help visitors immerse themselves in the world of Duravit's designer bathrooms with collections from the Artisan Lines - Selected Artisans. This is how Duravit conveys the message of "Awakening the Essence" with the bathroom, an aesthetic space capable of evoking emotions and honoring aesthetic creative values.

The Elite House - A space to awaken the essence

In its 200-year journey of awakening the essence, Duravit has created a unique position in the field of bathroom equipment by constantly developing quality with the hands of artisans and specialized technology in the field of bathroom equipment and interiors, in addition to the sublimation of art. With the name The Elite House (Das Elitehause), Duravit's Flagship Showroom represents the heritage of essence, the spirit that the brand wants to convey.

Mr. Nguyen Huu Minh Phuc, Marketing Director of Duravit Asia, shares about the unique design idea of ​​Duravit Flagship Showroom:

“Essence is the theme that runs through the showroom’s design. As the largest showroom in Southeast Asia, this is considered the intersection between the quintessence of Vietnam and Duravit, demonstrating the values ​​that Duravit honors while also bringing Vietnam into harmony with the flow of quintessence.”

Mr. Minh Phuc chose the art of ceramic handicrafts - an intangible cultural heritage recognized by UNESCO, as the highlight of the intersection of German and Vietnamese cultures for the Flagship Showroom. Taking the natural elements that create ceramics, which are earth and water, The Elite house expresses its respect for the artisans as well as the indigenous culture of the "country" of Vietnam.

At Duravit Flagship Showroom, customers, architects and interior designers can directly experience and admire the world's only bathroom collections, created by artisans and designed by famous designers, helping Duravit win many prestigious awards worldwide such as Red Dot Award and iF Design Award.

Related articles

Cherish your emotions in your own home with the premium White Tulip collection from Duravit

Duravit's mission in Vietnam

Duravit has been developing for more than 200 years and has been successful in many markets around the world with the mission of "Awakening the Essence - Upgrade your everyday". Referring to the reason behind the decision to place the first Flagship Showroom in Southeast Asia in Vietnam, Ms. Dinh Thi To Quyen (CEO of Duravit Vietnam) shared:

“Vietnam is one of the most potential markets in the APAC region for Duravit, with strong economic growth, which is accompanied by a focus on quality of life. At this time, the bathroom is no longer a space to meet basic needs but also carries spiritual value. This is where Duravit appears.

Elite House is the largest flagship showroom in the entire Southeast Asia region, and the second largest in the Asia-Pacific region. In collaboration with the Showroom & Training Center in Singapore and the Flagship Store in China, Duravit wishes to grow together with Asia and reach out to each customer, contributing to awakening the essence.

Phuong Mai is a reporter for Travellive Magazine in Hanoi.

Phuong Mai