“It feels like a real bar.”- a guest exclaimed after stepping through the door.

In front of you is a small space but meticulously designed, each area is separate, not giving a feeling of narrowness. Most of the furniture in this place is made of wood, simple, warm, not colorful. The most prominent is the bar located in the middle and running along the "shop", where the "bartender" from inside the counter will observe and interact with customers.

It’s hard to feel out of place here, whether you’re a traveler who knows exactly what you want to buy or someone who just wants to take a leisurely stroll. If you’re thirsty on a hot summer day, the bartender will often recommend the Succus. If you’re a romantic, elegant person, you can try a glass of Dom Rosa rosé. Or, this place also has apple cider “distilled” in a Mendittorosa Sirio bottle, for those who love the mountains and forests of the Northwest.

A few guests stopped in front of the A Goodnight Kiss display area of ​​Roja Parfums, they slowly admired the mysterious purple diamond-encrusted cap. Suddenly, the bartender from behind softly added: "A Goodnight Kiss, created from the memory of the kiss that her mother gave to Roja Dove every night, before she went... dancing". Everyone could not hide their surprise, partly because of the initiative and interest of the staff - partly expressed through the story of only ten words, partly because of their own... prejudice. Because before coming here, these young guests were too familiar with the advertisements for A Goodnight Kiss in Vietnam. Those advertisements, with the "copy & paste" technique, all described this perfume bottle as the lingering scent of a couple of lovers.

"I thought the staff here were real bartenders."- LP, the customer who entered the shop at first, continued to comment,"They understand what they sell and they understand their customers. Just after a short conversation, they know what each of their customers are good at."

"Perfume is also an alcoholic liquid that makes people drunk, so how is it different from wine?"- the representative of ViinRiic Hanoi opened, when starting to introduce this place.

The full name is ViinRiic Niche Perfume Gallery - the exclusive and official distributor in Vietnam of nearly 20 high-end niche perfume brands in the world. Just like niche - perfume lines full of hidden meanings, unique and picky users - Viin Riic was born in 2015 but chose for itself a way of development that is not too noisy or fancy. They have many regular customers, VIP customers, they are also a strange name to many fragrance enthusiasts.

Objectively speaking, the appearance of ViinRiic deserves to be considered an important milestone for the niche perfume market in Vietnam. This is the first "gallery" in the country to exclusively, professionally and meticulously display niche fragrance creations. ViinRiic distributes products at the exact prices introduced on the brands' websites, each display area adheres to the spirit and style of that fragrance house. From the number one niche perfume houses today such as Clive Christian, Roja Parfums, Amouage... to the beautiful, discreet and unusual perfume houses such as Mendittorosa, all are brought by ViinRiic to Vietnamese connoisseurs.

During 6 years of development, ViinRiic focused on the fragrance-loving community in Ho Chi Minh City, with a total of 4 locations. Until this fall, ViinRiic moved north, continuing to become the first and only niche perfume gallery in the capital.

What makes ViinRiic different and worthy of being the destination of Hanoi's fragrance lovers? When asked, guests all had the same answer: service experience.

The experience is first and foremost reflected in the store’s design. Each fragrance house here is displayed in a different way, based on the characteristics (and requirements) of the brand, creating a unique space and impression for each brand. Although the store’s area is a modest number, customers hardly feel “suffocated” by the hundreds of scents displayed here.

The experience, then, is conveyed through the interaction between the scent and the customer, with the bridge being the staff - those who "function" like the sophisticated and attentive bartenders of a bar. They not only introduce the ingredients or inspirations that make up a scent, but with that basic information, they will want to continue talking about... the outlook on life, about the thoughts - philosophies of a perfumer, or of the customer himself. At ViinRiic, you will probably learn that, behind the gold-plated perfume bottles with a price of hundreds of millions of dong, Roja Dove is an extremely gentle person with a different way of thinking; or the woman who created the Mendittorosa brand, turns out to be extremely interesting and admirable.

"For ViinRiic, luxury does not depend on form or price, but on each person's feelings and experiences"- representative of ViinRiic Hanoi shared, explaining why they believe that the experience factor makes the difference and uniqueness of this place.

"The North in general and Hanoi in particular, have an interesting thing, which is that a year has 4 seasons, plus 4 more seasonal transitions, which makes it 8 'seasons'. And each season has its own food..."- representative ViinRiic continued to talk about the inspiration for running the store.

If international perfume products when imported to Vietnam are often "westernized" by sellers with descriptions and metaphors in a Western style, ViinRiic Hanoi goes in the opposite direction - they "Hanoiize" fragrant creations. On the days of changing seasons, certainly, onfanpageAmong the stories of the staff, they will tell customers about the scents closest to the weather in Hanoi. Sometimes they introduce scents that have the "flavor" of street food, or immortal flowers associated with the capital. That is not too strange, when behind ViinRiic Hanoi are souls who have experienced... 36 years around the 36 streets.

"Hanoiizing" the scent does not mean that this place awkwardly turns every product into the color of Hanoi. If you look at the small decorative details, such as a tree branch in a vase of flowers in a single gray color - minimalist, elegant, reminiscent of the Japanese spirit; or suddenly look through the round glass window and the rhythm of life on Hang Trong street appears, lively, gentle, old... If you look at everything, you will understand that this place simply wants to enhance the beauty of the present.

"Before ViinRiic, Hanoi had no official distributor of niche perfume products. So since the opening day until now, we have been surprised by the reception from customers. It turns out that perfume lovers in the capital have a lot of taste. They are willing to spend, but more than that, they have their own unique choices, with an open, understanding and sophisticated mindset" - the representative of ViinRiic Hanoi shared.

If you are also a scent lover, you probably won't be surprised to know that one of the "bartenders" here is... ChQcQ - a specialist in writing about scents for leading magazines in Vietnam, and also one of the newest writers to come to Travellive. ViinRiic is where ChQcQ often goes, and"My intoxication also comes from here."