Mendittorosa: When the whole world wants to hear about one woman

The scent of the soul

Currently, France is bustling with countless perfume houses showcasing their brilliance, England is ablaze with aristocratic, royal fragrance styles, while Italy remains, quietly and enduringly, with a soft, discreet beauty, something introverted and reserved. That's the initial impression when a perfume lover has the opportunity to encounter these pristine Italian perfume bottles, with their unique, rustic caps that are both strange and intriguing. Absolutely no writing is printed on the bottles. And the owner of these light-colored perfume bottles, a beautiful and delicate Italian woman, her age difficult to guess, sits silently in the distance, absentmindedly observing the world around her.

Upon closer examination, fragrances with poetic and ethereal names like Sogno Reale - A Dream Come True, carry within them the mineral notes of the sea, the smoldering smoky scent of geological winds and sand, and the sweet aftertaste of earthy fruits; or Nettuno - Neptune, pure and fragrant like tiny stars bursting into countless bubbles enveloping the wearer; or Le Mat, inspired by tarot cards, richly scented with roses, intoxicating to smell, reminding us of another charming aspect of Italy: wine.

Perfume, of course, must smell good. However, when confronted with these strange, understated yet incredibly evocative fragrances, one can't help but feel a little bewildered, then excited, wanting to learn more, because they are not simply fragrant, but also emit a mysterious scent in a genuine, captivating, and expansive way.The woman sat silently in the distance.She named her perfume house Mendittorosa, and her own name is Stefania Squeglia.

The full name of the incense house isMendittorosa odori d'anima, which means "The Scent of the Soul." The owner of Mendittorosa believes that the soul hassquirtWe see each other. In modern society, people are so preoccupied with outward appearances that they neglect their souls for too long. The scents of Mendittorosa are nourishment for the spirit, reminding us of the powerful and vibrant presence of our inner selves. Listen to it, don't ignore it.

The whole world wants to hear about one woman.

Mendittorosa's unique fragrances quickly captivated and connected fragrance lovers worldwide. The whole world became curious about the woman – the soul of Mendittorosa. When the press expressed interest in interviewing or speaking with Mendittorosa, Stefania Squeglia gently replied: "If you want to understand me and Mendittorosa, smell these perfumes; they embody my spirit and personality, and that is the most effective and authentic way to communicate."

Mendittorosa is a woman of few words, yet she quickly made a name for herself. KOLs (Key Opinion Leaders) in the fragrance world proactively contacted her, hoping to speak highly of her perfumes in exchange for her diplomatic skills and gifting them perfumes, as many other perfume brands do. Still soft-spoken, Mendittorosa stated that her perfumes are for the soul, not for diplomacy. And instead of spending time on media or diplomacy, Mendittorosa devoted herself to creating a diverse and unmistakable world of fragrances, inspired by the richness of life.

By meticulously gathering and collecting the finest aromatic ingredients himself, Mendittorosa creates fragrances that are uplifting and evocative. But that's not all; each bottle of perfume is a unique entity, so Mendittorosa, sometimes alone, sometimes with a few Italian artist friends, meticulously completes the bottle cap by hand, without any modern machinery.

Mendittorosa's world is slow, unhurried, and dedicated, oblivious to the hustle and bustle of the outside world. And fragrance lovers connect with Mendittorosa through his emotionally rich, handmade perfumes. Because Mendittorosa's perfumes are entirely handcrafted, they cannot be mass-produced. People patiently wait for Mendittorosa to gather all the necessary aromatic ingredients before blending the perfume, then carefully decorating the bottles, and delivering them to each individual.

A promise to Mother Nature

As of 2021, Stefania Squeglia had been a vegan for 25 years. At the beginning of the year, Mendittorosa launched the fragrance Daymon, shaped like an owl. The owl's transparent body symbolizes the good nature of life, while its multicolored head and tail represent the world—the world's dreams and aspirations. Daymon is a fragrance creation that aims to fulfill Mendittorosa's commitment to empowering defenseless animals around us—giving them a voice and awakening their strength.

Daymon is a pure and benevolent fragrance, with notes of iris and orange blossom, aiming to awaken our awareness of the world around us. According to Mendittorosa, animals are clearly no less valuable than humans; all are equal before God. Humans, from the past to the present, have suffered from racial discrimination, class divisions, gender abuse, war, and selfishness, with many becoming victims of this harsh reality. Animals suffer even more than we do, and they deserve to live peacefully with Mother Nature, just as we always cherish and appreciate peace.

Perfume is more than just a fragrance. For Mendittorosa, scent is a means to help us rediscover inner peace and reconnect with all the good things that exist on this Earth.

Additional information

Currently,ViinRiicViinRiic is the exclusive distributor of the Mendittorosa brand in Vietnam. You can experience Mendittorosa firsthand at ViinRiic galleries in Hanoi and Ho Chi Minh City.

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