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The art of living a "branded" life
A study by Boston Consulting Group shows that by 2025, Millennials and Gen Z – also known as the “new generation of rich kids” – will account for more than 60% of customers in the luxury market, with projected sales reaching $500 billion. The concept of luxury experiences in this segment also differs from the stereotype set by previous generations – showcasing wealth through material possessions. These new “rich kids” prefer intangible values, a more discreet lifestyle of enjoyment, and enhanced emotional value through personalized experiences.
True "rich kids" aren't just interested in brands as a way to show off their wealth; brands represent a sophisticated lifestyle, refined taste, and personal experience—the more unique and distinctive, the more appealing. Furthermore, they desire brand sustainability, ensuring it remains irreplaceable in the future. Sustainability here means that high-end brands need to operate and maintain their brand values over a long period, unaffected by market trends.
Experience the "branded" lifestyle at Grand Marina, Saigon.
The primary concern of the new generation of "rich kids" regarding a living space is not just luxury and glamour; they always seek uniqueness and want to be pioneers in shaping a truly "luxury" lifestyle, showcasing refined aesthetic taste and valuing the intangible benefits that brands offer.
Grand Marina, Saigon – the world's largest luxury real estate project by Marriott International, invested and developed by international real estate developer Masterise Homes, offers an unparalleled lifestyle experience in Vietnam, true to Marriott standards. It brings together all the elements expected by true "rich kids": sophisticated design and a service experience befitting the Marriott brand.
Stepping into the lobby area of Grand Marina, Saigon, the new generation of "rich kids" will immediately feel the sophistication in the design and the 5-star service of the Marriott brand.
Each apartment here is a paradise with exquisite, unique design and a personal touch for its owner. Every component and detail of the living space in these two collections has been designed and completed to the high standards of Marriott globally. It not only offers a new benchmark for "branded" living but also allows owners to assert their individuality and aesthetic taste in every detail. Grand Marina, Saigon is a masterpiece of art – a sophisticated living space that inspires connection between brand values and the owner's status.
The luxurious living room in The Prime Collection apartment – one of two "luxury" collections at Grand Marina, Saigon. With the main design concept "Live Brilliantly," it reflects a youthful, dynamic, and proud spirit.
The office is designed with warm, elegant colors to create a vibrant atmosphere, and the glass windows offer panoramic views of the Saigon River and the magnificent city center.
The colors in the bedroom are uniquely coordinated according to Marriott's signature design language, creating a youthful and inspiring atmosphere.
Grand Marina, Saigon
Tel: (028) 39 159 159
Email: grandmarina@masterisehomes.com
Showroom address: 2 Ton Duc Thang Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Project address: 2 Ton Duc Thang Street, Ben Nghe Ward, District 1, Ho Chi Minh City
government:www.masterisehomes.com/grand-marina-saigon
