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The art of living “with a brand”
A study from Boston Consulting Group shows that by 2025, Millennials and Gen Z – also known as the “new generation of rich kids” – will account for more than 60% of customers in the luxury market with sales expected to reach up to 500 billion USD. The concept of luxury experiences in the luxury segment is also different from the model set by the previous generation – exposing wealth through wealth, the new generation of “rich kids” prefer intangible values, a more discreet life of enjoyment, enhancing emotional value through personalized experiences.
The real “rich kids” are not only interested in the brand as a “label” to show off their wealth, the brand is a representative of a sophisticated lifestyle, aesthetic taste and personal experience, the more unique and characteristic it is, the more attractive it is. Besides, they also want the brand to be sustainable, ensuring that it cannot be replaced in the future. Sustainability here is understood in the sense that high-end brands need to operate and carry the “breath” of brand value for a long time, without being disturbed by market trends.
Experience the “branded” lifestyle at Grand Marina, Saigon
The top concern of the new generation of “rich kids” about a living space is not only luxury and splendor, they always look for differences and want to be pioneers in orienting a truly “branded” lifestyle, expressing a refined aesthetic taste and promoting the invisible values that the brand brings.
Grand Marina, Saigon – the world’s largest branded real estate project of Marriott International, invested and developed by international real estate developer Masterise Homes, is a place that brings an unprecedented lifestyle experience in Vietnam according to Marriott standards, a place that fully converges the elements expected by real “rich kids”: Sophistication in design, service experience worthy of the Marriott brand.
Entering the lobby area of Grand Marina, Saigon, the new generation of rich kids will immediately feel the sophistication in design art and 5-star service of the Marriott brand.
Each apartment here is a paradise with sophisticated, unique design and a personal mark for the owner. Every component and detail of the living space in these two collections has been designed and completed according to Marriott's high-end global standards. This place not only brings a new standard of "branded" lifestyle, but also helps the owner affirm himself and his personal aesthetic taste in every detail. Grand Marina, Saigon is a masterpiece of art, a sophisticated living space that inspires the connection of brand values and affirms the value of the owner.
Luxurious living room in The Prime Collection apartment – one of two “branded” collections of Grand Marina, Saigon. With the main design concept “Live Brilliantly”, expressing youthfulness, dynamism and pride.
The office is designed with warm, elegant colors to bring abundant energy, the glass door system helps to enjoy the full view of the Saigon River and the splendid city center.
The colors in the bedroom are uniquely coordinated according to Marriott's signature design language, bringing youthfulness and inspiring creativity.
Grand Marina Saigon
Tel: (028) 39 159 159
Email: grandmarina@masterisehomes.com
Model home address: No. 2 Ton Duc Thang, Ben Nghe ward, District 1, HCMC
Project address: No. 2 Ton Duc Thang, Ben Nghe Ward, District 1, Ho Chi Minh City
