Since 2019, the number of hotels and resorts operated and managed by Banyan Group has doubled, bringing the group's pioneering spirit, exquisite experiences, and meaningful mission to many new destinations, including Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, Folio in Osaka (Japan), Dhawa in Ho Tram, Homm in Huzhou (China) and Banyan Tree Dubai in the United Arab Emirates. 2023 also marks a prosperous year for Banyan Group with extremely positive and stable business results, exceeding pre-pandemic levels.
2023 also marks a prosperous year for Banyan Group with extremely positive and stable business results, exceeding pre-pandemic levels.
Impressive multi-brand development plan in 2024 with a list of 19 new hotels opening
“Our 30-year golden journey and the rebranding of our company to Banyan Group are not only testament to the group’s enduring success in the hospitality industry, but also set the stage for a promising future.”
“This rebranding reflects our strategy to evolve from a single luxury brand to a multi-brand hotel group,” said Eddy See, Chairman and CEO of Banyan Group. “Today, we operate multi-brands in nearly half of the countries where Banyan Group operates, most of which are high-growth tourism destinations. With our expansion plans in place, we are seizing new opportunities by building distinct brands that are tailored to meet the evolving needs and travel trends in these dynamic markets.”
Banyan Group currently manages 12 global brands, with a portfolio of 75 hotels and resorts, more than 60 spas and galleries, and 14 real estate projects spanning 22 countries.
Banyan Group currently manages 12 global brands, with a portfolio of 75 hotels and resorts, more than 60 spas and galleries, and 14 real estate projects spanning 22 countries. By 2024, Banyan Group’s impressive development plans will include 19 new hotels and properties in Cambodia, China, Japan, South Korea, Vietnam and Mexico. Here’s a summary of the highlights:
- Laying the first foundation in the Cambodian market with the launch of Angsana Siem Reap
- Opening of Banyan Tree Higashiyama Kyoto, the first Banyan Tree brand in Japan
- Strengthening presence in Vietnam and South Korea; two new hotels will open in Vietnam, Angsana Quan Lan in Ha Long Bay and Garrya Mu Cang Chai in Yen Bai, as well as launching Cassia and Homm Sokcho in South Korea
- Two resort complexes are being introduced in Suzhou, about 2 hours by train or car from Shanghai, with the presence of two brands Banyan Tree and Angsana at the Shishan complex, and the second one located on Yang Cheng Lake will include Banyan Tree and Garrya.
- Angsana Tengchong will be the group's fifth hotel in Yunnan province, China
- In North America, Banyan Tree Veya Valle de Guadalupe will officially mark the launch of the Banyan Tree Veya brand in Mexico.
By 2024, Banyan Group's impressive development plans will include 19 new hotels and properties in Cambodia, China, Japan, South Korea, Vietnam and Mexico.
Deep and different sustainable development orientation
Banyan Group will continue to affirm its leading position with efforts to bring sophisticated and different experiences with a “Design-led” approach, carrying out the mission of creating good values and developing tourism with a high sense of responsibility, making the group a pioneer in comprehensive and sustainable development.
“Looking back at the extraordinary journey of great success over the past 30 years, we realize that Banyan Group will continue to grow and develop further,” shared Ms. Ho Ren Yung, Senior Vice President, Brand and Commercial. “Having faith in the core values that have brought Banyan Group to success today, we will continue to strive to bring positive changes to people and the planet.”
Banyan Group will continue to affirm its leading position with efforts to bring sophisticated and different experiences with a “Design-led” approach.
In 2024, Banyan Group will develop a comprehensive sustainability roadmap to 2030 based on the United Nations Climate Science-based Targets framework. The plan is designed to ensure that human and environmental development are aligned with the group’s founding principles of “Embracing the Environment, Empowering People”. This is also the start of a pilot project, reinforcing the group’s commitment to accelerating the transformation of the tourism industry to regenerative and restorative models.
Banyan Group also plans to launch Laguna Lakelands in Phuket, an ambitious development that will be developed in harmony with nature. Spanning 110 hectares, Laguna Lakelands will include a rainforest-themed park, over 10 km of skywalks, and six distinct areas: orchard, lake, lagoon, valley and forest – ushering in a new era of eco-living.
In 2024, Banyan Group will develop a comprehensive sustainable development roadmap to 2030 based on the United Nations' "Climate Science-based Targets" climate indicator framework.
New programs and initiatives
Also in 2024, Banyan Group will launch “Beyond” – a digital companion that offers a new holistic Wellbeing experience, built on a framework of health and spirit balance. In addition, the group will also introduce a loyalty program called “with Banyan”, with very special benefits for participating members, focusing on experience and interaction. To spread the new source brand name, Banyan Group will organize 11 major promotional campaigns globally, launch 8 signature scents inspired by the group’s 8 values of balanced living and limited handicraft gift sets, all crafted by local artisans at destinations where Banyan Group is present.
