VI
EN
Since 2019, the number of hotels and resorts operated and managed by Banyan Group has doubled, bringing the group's pioneering spirit, sophisticated experiences, and meaningful mission to many new destinations, including Banyan Tree AlUla in Saudi Arabia, Garrya in Kyoto, Folio in Osaka (Japan), Dhawa in Ho Tram, Homm in Huzhou (China), and Banyan Tree Dubai in the United Arab Emirates. 2023 also marked a flourishing year for Banyan Group with extremely positive and stable business results, exceeding pre-pandemic levels.
2023 also marked a successful year for Banyan Group, with extremely positive and stable business results, surpassing pre-pandemic levels.
An impressive multi-brand development plan for 2024 with a list of 19 new hotels to open.
“Our 30-year journey and the rebranding of our source company, Banyan Group, is not only a testament to the group’s enduring success in the hospitality industry, but also lays the groundwork for a promising future.”
Eddy See, Chairman and CEO of Banyan Group, said, “This brand transformation reflects our growth strategy, from a single luxury brand to the multi-brand hotel group we are today. At this point, we operate multi-brands in nearly half of the countries where Banyan Group has a presence, most of which are high-growth tourist destinations. Focusing on expansion, we are seizing new opportunities by building distinct brands designed to meet the evolving needs and trends of these dynamic markets.”
Banyan Group currently manages 12 global brands, with a portfolio of 75 hotels and resorts, over 60 spas and galleries, and 14 real estate projects spanning 22 countries.
Banyan Group currently manages 12 global brands, with a portfolio of 75 hotels and resorts, over 60 spas and galleries, and 14 real estate projects across 22 countries. In 2024, Banyan Group's impressive expansion plan includes 19 new hotels and properties in Cambodia, China, Japan, South Korea, Vietnam, and Mexico. Below is a summary of key highlights:
- Laying the first foundation in the Cambodian market with the launch of Angsana Siem Reap.
- Banyan Tree Higashiyama Kyoto, the first Banyan Tree brand in Japan, has opened.
- Strengthening its presence in Vietnam and South Korea, two new hotels will open in Vietnam: Angsana Quan Lan in Ha Long Bay and Garrya Mu Cang Chai in Yen Bai, as well as launching Cassia and Homm Sokcho in South Korea.
- Two resort complexes were introduced in Suzhou, about a two-hour train or car ride from Shanghai, featuring Banyan Tree and Angsana at the Shishan complex, and a second complex located by Yangcheng Lake which will include Banyan Tree and Garrya.
- Angsana Tengchong will be the group's fifth hotel in Yunnan province, China.
- In North America, Banyan Tree Veya Valle de Guadalupe will officially mark the launch of the Banyan Tree Veya brand in Mexico.
In 2024, Banyan Group's impressive development plan will include 19 new hotels and properties in Cambodia, China, Japan, South Korea, Vietnam, and Mexico.
A deeply rooted and distinctive approach to sustainable development.
Banyan Group will continue to assert its leading position by striving to deliver sophisticated and distinctive experiences with a "design-led" approach, fulfilling its mission of creating positive values and developing tourism with a high sense of responsibility, making the group a pioneer in comprehensive and sustainable development.
“Looking back on our extraordinary journey and numerous successes over the past 30 years, we realize that Banyan Group will continue to grow and go even further,” shared Ms. Ho Ren Yung, Senior Vice President, Brand and Commercial. “Maintaining our belief in the core values that have brought Banyan Group to success today, we will continue to strive to bring about positive change for people and the planet.”
Banyan Group will continue to assert its leading position by striving to deliver sophisticated and distinctive experiences through its "design-led" approach.
In 2024, Banyan Group will develop a comprehensive sustainable development roadmap to 2030 based on the United Nations' Climate Science-based Targets framework. The plan aims to ensure that human and environmental development go hand in hand with the group's core principle since its founding: "Embracing the Environment, Empowering People." This also marks the beginning of an experimental project, reinforcing the group's commitment to accelerating the transformation of the tourism industry towards regenerative and restorative models.
Banyan Group also plans to launch Laguna Lakelands in Phuket, an ambitious project developed with a deep connection to nature. Spanning 110 hectares, Laguna Lakelands will include a rainforest-style park, over 10 km of skywalks, and six distinct zones: orchards, lakes, lagoons, valleys, and forests – ushering in a new era of living in harmony with nature.
In 2024, Banyan Group will develop a comprehensive sustainable development roadmap to 2030 based on the United Nations' Climate Science-based Targets framework.
New programs and initiatives
Also in 2024, Banyan Group will launch “Beyond” – a digital companion offering a new, holistic Wellbeing experience built on a framework of balanced health and well-being. In addition, the group will introduce a loyalty program called “with Banyan,” with special benefits for participating members, focusing on experience and interaction. To spread the new brand name, Banyan Group will organize 11 major global promotional campaigns, launch eight signature fragrances inspired by the group’s eight values of balanced living, and a limited-edition handcrafted gift set, all made by local artisans at Banyan Group’s destinations.
