VI
EN
The COVID-19 pandemic has presented a major challenge to people's lives; however, it has also given rise to many creative and unique ideas. Around the world, new office models are becoming increasingly popular, creating suitable and efficient workspaces for those unable to go to the office during the pandemic.
Inspired by WeWork – a flexible office model that has become increasingly popular since implementing safe working practices during the Covid-19 pandemic – the renowned Busch Light beer brand (part of Anheuser-Busch) has created a completely new experience called TreeWork, transforming a secluded spot deep in the Colorado wilderness into a suitable place for working and relaxing.
A study from Lenovo showed that work productivity increases by 45% after just 29 minutes of working outdoors. TreeWork will not only increase work efficiency but also seek to help alleviate some of the stress and fatigue associated with the pandemic, which disrupted the daily lives of people living in the US for more than 18 months.
Upon its public launch, TreeWork was described by the company as follows: “Beyond the picturesque scenery of the Colorado wilderness, TreeWork’s amenities include beautiful and airy office spaces, strong Wi-Fi, a fun time, and even campfires and barbecues on-site. Guests wishing to stay outdoors longer, between 9 a.m. and 5 p.m., can purchase blue star projectors for their tents to enjoy the stunning night sky over America.”
But that's not all; the experiences at TreeWork are far beyond your imagination. You can spend your free time fishing, kayaking, or simply strolling along the forest trails. For ultimate relaxation, you can choose an Adirondack chair and lie down under the trees.
If the weather is too harsh, there is also a house here with a good ventilation system where people can work, as a precaution against heavy rain or snow.
A maximum of 14 guests will be confirmed each day starting from the booking opening date of September 22nd. Guests can register alone or with one accompanying person. Accommodations will allow guests to stay for one to two days, with services expected to open between October 4th and 8th. Those who choose to camp overnight will receive free food and drinks, however, the number of participants will be limited.
Busch Light claims their beer is the best beer to enjoy outdoors and the ideal choice to enhance the experience of guests working in TreeWork spaces.
Daniel Blake, Vice President of Budweiser & Value at Anheuser-Busch, said in an interview: “Because beer is brewed for enjoyable outdoor activities, we knew we had an opportunity to create a co-working space that leverages the beauty of the surrounding nature to help alleviate some of the stress and fatigue affecting everyone. Whether your goal is simply to get out of the house, leave the office, or even find some outdoor space, TreeWork will be the optimal space, ready to provide the refreshment you deserve.”
TreeWork isn't the first model to create outdoor workspaces. Previously, the US state of Florida also established safe outdoor work areas to help people relieve stress and connect with each other during the pandemic. Models like TreeWork are not just innovative ideas but also deliver significant results, hopefully inspiring and motivating people to work, as a life without Covid-19 remains an unanswered question.
