BIM Group is at the forefront of the Boutique Hotel and Shophouse trend.

TimeIdeal for investing in new models

Quang Ninh has been chosen to host the National Tourism Year – a significant cultural, economic, and social event of international scale. Simultaneously, a series of important infrastructure projects in Quang Ninh are being urgently completed. For example, the Bach Dang Bridge connecting Hai Phong with Quang Ninh has just been inaugurated; the Ha Long - Hai Phong and Ha Long - Van Don expressways, Van Don International Airport… are scheduled to be put into operation this year; and the Van Don Special Economic Zone will be approved by the National Assembly at its 5th session… All of these factors create a synergy that will strongly boost Quang Ninh's tourism industry.

According to the Quang Ninh Department of Tourism, in the first quarter of 2018, the number of tourists visiting Quang Ninh reached 4.6 million. During the April 30th and May 1st holidays alone, Quang Ninh welcomed approximately 530,000 tourists. Quang Ninh has set a target of welcoming at least 12 million tourists in 2018, including 5 million international visitors; and 15-16 million tourists in 2020, including 7 million international tourists…

However, Quang Ninh's tourism industry is also facing a major challenge: while the number of visitors is growing rapidly, the accommodation infrastructure has not kept pace. Most tourists visiting Quang Ninh stay in Ha Long, but there is a constant shortage of 3-5 star hotel rooms, and especially a lack of new resort models such as Poshtel, Branded Recidence, or Boutique Hotels Shophouse (BHS) – models considered highly effective and popular in many countries in the region to boost sales, support operations, provide unique experiences for tourists, and enhance the value of projects.

Many also believe that this is a golden opportunity to invest in BHS Ha Long because in 2018, with reasonable selling prices, high profitability, flexibility, and comprehensive services, this segment is gaining dominance in the hotel and resort business in localities with developed tourism.

Many analysts believe that Boutique Hotels Shophouses are detached villas, often located within resort complexes developed by reputable investors. They boast numerous advantages in terms of scenery and services, and their multi-functional design makes them ideal for operating mini-hotels. However, the supply of these properties is still very limited. Therefore, this type of real estate is currently the first choice for affluent buyers. In coastal tourist areas like Ha Long (Quang Ninh), the demand and potential for value appreciation of Boutique Hotels Shophouses are growing significantly due to the continuously increasing number of domestic and international tourists.

Thanks to its 3-in-1 benefits (relaxation, investment, and business), BHS – a new real estate model emerging in Vietnam through projects such as Phu Quoc Waterfront, Sun Premier Village Ha Long, and Marina Square – is becoming a focal point attracting investors.

Located centrally within the heritage site.

With the motto "anticipating new business trends," BIM Group has successfully developed the BHS model at the Phu Quoc Waterfront project. Building on that success and the desire to continue providing customers with new experiences and achievements, BIM Group is bringing this model to Halong Marina – the largest and most modern urban area in Ha Long, which has been planned and developed into a service, tourism, and resort center of Quang Ninh.

In its development plan for Halong Marina, BIM Group is committed to transforming Peninsula 2 into a leading resort and tourism center in Quang Ninh. Located in the middle of Peninsula 2, directly connected to the seaside square shaped like a "dragon reaching out to the vast sea," the BHS Marina Square project boasts a central location within the Halong heritage site.

Designed by the renowned Spanish architect Salvado Perez Arroyo – the creator of Centro Eventi Multifunzionale in Italy (one of the top 5 outstanding projects in Europe in 2016), Marina Square is not only a perfect combination of boutique, hotel, and shophouses, but also a highlight of the entire urban area.

Drawing inspiration from and refining the architectural essence of many famous streets around the world, including Barcelona's La Rambla, Salvador Perez Arroyo has created Marina Square as a truly unique architectural masterpiece on the shores of this world wonder. Here, there is sophistication in every straight line, exquisite beauty in the curves, striking features on the building's facade, with classical statues and strategically placed setbacks...

MarinaStandard- A masterpiece in the heart of the heritage site

Inspired by the architectural style of famous ancient streets around the world, Marina Square is not only a seaside resort combined with business but also a unique architectural masterpiece that will endure through time. Marina Square is also a harmonious blend of the vast ocean and modern, elegant yet vibrant life, bringing together magnificent buildings and rows of Boutique Hotels Shophouses (BHS) stretching for kilometers along the legendary Ha Long Bay.

As an important part of Ha Long Marina (alongside other unique projects such as Little Vietnam, Royal Lotus Villas & Resort…), Marina Square itself is a vibrant, colorful tapestry created by a variety of features: a 1.8-hectare underground parking lot, fountains, a children's playground, an artificial beach, a giant wave pool, a bustling night market, flower gardens, rows of kiosks... stretching approximately 1km along the beach of this world wonder. At night, when the dazzling lights from the buildings on both sides of the street illuminate the white sand and reflect on the vast sea, Marina becomes even more breathtaking.

On that street, dubbed the "Barcelona of Vietnam," alongside the headquarters of national companies, banks, and corporations, and hotels managed by leading international brands such as InterContinental Hotels Group PLC (IHG), Ascott Limited, etc., the 88 eight-story BHS apartments, each with 2-3 facades, are intelligently designed to maximize natural light and space, further enhancing the modern feel of the neighborhood.

Its ideal location, large number of tourists, high demand for rentals, and flexible room configuration (from 20 hotel rooms per unit to hundreds of rooms) are factors that guarantee the success of Marina Square.

Furthermore, in the context of the growing demand for leisure and tourism in Ha Long, which in turn increases the demand for food and services, thereby positively impacting the Ha Long real estate market—an area considered to become a leading tourism center in Southeast Asia—owning a home at Marina Square becomes even more valuable.

Thus, it can be said that the profit potential of Quang Ninh real estate, the growth of the modern Halong Marina urban area, and the synchronized and modern development orientation of Peninsula 2... are solid guarantees for the future increase in the value of Marina Square real estate.

Viet Dung - Lam Tue

The Thanh