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In 2018, the resort real estate market is predicted to remain vibrant. However, instead of focusing on saturated locations like Da Nang and Nha Trang, the resort real estate market is undergoing a clear shift in geography and product structure. According to a recent report by Savills Vietnam, investment in resort real estate in northern localities such as Quang Ninh is becoming more active than ever as transportation infrastructure is being significantly improved.
The entire Halong Marina urban area is developed by BIM Group.
Beyond geographical shifts, the resort real estate segment has also seen a shift in product structure. Anticipating this new trend in resort tourism, investment in boutique hotels has been spreading rapidly in recent years. As a type of small-scale hotel with a cozy atmosphere, distinctive interior design and decoration, themed styles, and unique touches, boutique hotels easily offer personalized services, perfectly meeting the criteria of a trendy experience at a reasonable price. However, in key tourist areas with impressive growth like Quang Ninh, this "small but mighty" hotel type remains largely untapped.
The Halong Marina urban area, located on Peninsula 2, is being developed by BIM Group to become a leading tourism and resort service center in Quang Ninh.
Often cited as a highly successful developer thanks to its precise market adjustments and calculations, BIM Group is one of the pioneers in developing this segment. In an interview with Mr. Le Minh Dung, Deputy General Director and Head of Real Estate Operations, he stated: “The success of Phu Quoc Waterfront has demonstrated the immense popularity of this Boutique Hotel model, with bookings exceeding 300% of the available units. Many visionary investors are seeking out and choosing Boutique Hotels not only because of their convenient location and reputable developer but also because of the clear profitability of their commercial function (tourism services: restaurants and hotels). Continuing to focus on the key market of Quang Ninh, where there is still significant room for the development of resort projects, and anticipating new resort trends, Marina Square, developed by BIM Group, is predicted to be a “second Phu Quoc Waterfront,” creating a sensation in the hotel investment and business world.”
The Marina Square project boasts one of the best locations within the entire urban area.
Marina Square is located in the heart of Peninsula 2 within the Halong Marina urban complex, boasting one of the most prime locations in the entire development. The project comprises 88 intelligently designed units, uniquely combining boutique hotels and shophouses, offering investment, leisure, and business opportunities for sustainable profitability. Besides its prime location and profitability potential, the project also benefits from the modern amenities and facilities of the Halong Marina complex. Compared to other projects in the same segment, Marina Square has a significant advantage due to its central location within a multi-billion dollar resort real estate complex, benefiting from the amenities of the entire project such as shopping malls, restaurants, bars, and entertainment areas… allowing tourists to fully enjoy a high-quality vacation.
The Marina Square project, part of Halong Marina and developed by BIM Group, promises to be a perfect highlight and an excellent choice for discerning customers and investors in resort real estate in Quang Ninh.
Lam Tue - Phuong Linh
