The Hallyu Wave and the appeal of K-pop has been recognized by a wide range of communities and fans of all ages around the world. With a mission to make it easier for everyone, including K-pop fans of all ages, Booking.com introduces the Ultimate K-pop Experience in Seoul, making K-pop fan dreams come true for the first time and inspiring a memorable trip for customers using the Booking.com platform.
Kang Daniel
More specifically, with Seoul (South Korea) ranking second in the top 10 international destinations most searched by Vietnamese people in the summer of 2023, this once-in-a-lifetime experience is the perfect opportunity for fans to explore the city where K-pop was born: Seoul.
From die-hard K-pop fans who never miss a comeback to the new fans who are drawn to the community for its catchy K-pop tunes, this unique experience will take you to the birthplace of K-pop: Seoul, South Korea.

The experience will be given to two lucky guests, flying them to Seoul and opening up a magical journey into the world of K-pop. The first special benefit is a two-night stay in the Executive Producer Suite at RYSE, Autograph Collection - a paradise usually reserved for only the most famous stars.
The lucky couple will also receive front row tickets to the coveted live music show M COUNTDOWN, a full makeover with celebrity hair and makeup artists... Every moment of the ultimate K-pop experience is meticulously crafted to ensure the two guests will experience the best and most representative of K-pop culture.
Information about accommodation
Hot kitchen area right in the suite
In the vibrant Hongdae district, guests will be treated like K-pop stars in the “Executive Producer Suite” at RYSE. With a trendy Y2K feel, the accommodation also features a private in-room stage with sound and lighting equipment, so guests can enjoy their own private karaoke (noraebang) space. The suite also features top-notch room service with an in-room hot food counter and Korean favorites such as ramyeon noodles and tteokbokki rice cakes.
Make-over area right in the suite, where you will be transformed from head to toe by top Korean makeup artists
Booking.com has also partnered with K-pop sensation Kang Daniel and is taking the experience to the next level for one lucky fan with the “Ultimate K-pop Experience” – a signed album and exclusive content recorded by Kang Daniel just for you.
“I am so happy to partner with Booking.com and bring K-pop fans a memorable experience. Together, we will showcase the best of K-pop, along with all the charms of Seoul. Traveling is a new source of happiness and inspiration for me, so I can’t wait to share that joy with my fans,” said Kang Daniel.
How to participate
Right in the room there is a stage for you to learn to dance and can also be used for karaoke.
K-pop fans, set your alarm for 8am on August 7, 2023 (10am KST) and wait until the Ultimate K-pop Experience opens on Booking.com.
By accessing the link, with a stay from August 31 to September 2, 2023, visitors will only have to pay an unbelievable price of 25.07 USD (nearly 600,000 VND). This price is exclusively reserved to celebrate Kang Daniel's solo debut on July 25, 2019. Celebrating the variety of booking options and travel experiences, from local attractions to transportation such as car rentals and flight bookings available on Booking.com, this unique stay is just one of many unforgettable experiences the platform has to offer.
The experience will include:
● Airfare, airport transfers and local transportation to take you to attractions and activities.
● A 2-night stay in the Executive Producer Suite at RYSE, Autograph Collection, including a $250 hotel credit.
●Two front row tickets and VIP treatment at the music show M COUNTDOWN.
● A K-pop makeover session that completely transforms your look from head to toe in a special suite, with professional makeup and hair stylists who have worked with famous artists and K-pop idols such as IU, Lee Seung Gi, and members of Girls' Generation and Kep1er.
● Photoshoot after makeover and a photo album for you to take home as a souvenir.
● Private dance classes with YN Company so you can master the newest and hottest K-pop choreography
● Autographed album and special content just for you recorded by Kang Daniel himself
“Music and travel go hand in hand, and K-pop is definitely a part of Korea that attracts tourists to the land of kimchi. Through the Ultimate K-pop Experience, we want to celebrate the inspiration that Korean Wave has brought us – memorable trips, delicious food, unique local experiences, and of course, music. This campaign is also an opportunity for travelers to see how easy it is to plan with Booking.com, whether they are looking for a vacation full of surprises or activities to learn more about the local culture,” said Laura Houldsworth, Managing Director, Asia Pacific, Booking.com.































