Dolby and BTS singer Jin collaborate to release new song “I'll Be There” Dolby Atmos version

26/10/2024

On October 26, 2024, Dolby Laboratories officially announced its collaboration with K-Pop star Jin, a member of the 21st-century music phenomenon – BTS in the global campaign “Love More in Dolby” (Love More in Dolby - Brand campaign with a series of music videos featuring international stars). Accordingly, Jin appeared in the series with his new song “I'll Be There”. This song can now be enjoyed globally with Dolby Atmos sound quality version.

Following the song “I’ll Be There”, global audiences are also eagerly awaiting the arrival of Jin’s debut solo album – scheduled to be released globally on November 15, 2024 with Dolby Atmos quality.

Jin (real name Kim Seok Jin) is a South Korean singer, songwriter and member of the famous 21st century pop band – BTS. Jin's captivating and clear voice helps convey emotions clearly through music. Sharing about this project, Jin said: "When I first heard my music with Dolby Atmos quality, I was really surprised by the clear and realistic experience that was so immersive, like you were actually inside the music. The theme of the new song as well as the upcoming album is 'Happiness'. I want ARMY (BTS fan club) to be able to fully experience the taste of happiness through each song. Now, with Dolby Atmos, I believe that fans around the world can fully feel the emotions that I want to convey, in a truly deeper way."

Jin (tên thật là Kim Seok Jin) là một ca sĩ, nhạc sĩ Hàn Quốc và là thành viên của ban nhạc pop lừng danh thế kỷ 21 – BTS

Jin (real name Kim Seok Jin) is a South Korean singer, songwriter and member of the famous 21st century pop band – BTS

“Jin captivates audiences around the world with his incredible performances and ability to convey emotions through music,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “With Dolby Atmos, Jin’s fans can connect even more closely with their idol, through the captivating, joyful moments and clear musical details of ‘I’ll Be There’ and his upcoming album.”

Dolby và ca sĩ Jin của BTS hợp tác  tung ca khúc mới “I’ll Be There” phiên bản Dolby Atmos

Dolby and BTS singer Jin collaborate to release new song “I'll Be There” Dolby Atmos version

Dolby Atmos is a completely new way to create a different music experience, helping to fully convey the artist's intentions and emotions, thereby strengthening the connection between artists and fans. Music processed through Dolby Atmos goes beyond the usual listening experience to fully immerse the audience in the melody, helping to reveal every detail of the sound with unparalleled clarity and depth. Enjoy and immerse yourself in the multi-layered sounds of musical instruments in every dimension, listen to the singer's every breath between the lyrics, and drift along with the endless waves of music, nothing can compare to the listening experience with Dolby Atmos.

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Dolby’s promotional series, directed by Grammy-nominated music video director Colin Tilley and starring international music stars, explores how Dolby Atmos can transform an ordinary moment into an extraordinary experience by immersing fans in the music itself, in this case Jin’s powerful performances in BTS’ signature style.

This is also the latest project in Dolby's global “Love More in Dolby” series of promotional content, which celebrates the groundbreaking entertainment experiences created by Dolby Vision and Dolby Atmos across music, movies, games, and more.

How can I experience Dolby Atmos quality music?

Customers around the world can hear and feel the difference of Dolby Atmos Music on music platforms such as Amazon Music, Apple Music, TIDAL, QQ Music, Melon... Whether you are listening at home, on your mobile phone, in your car, using products from global brands such as Samsung, Mercedes-Benz... Dolby Atmos will help you unlock new layers of emotions to make you love music more with Dolby.

About the “Love More in Dolby” global campaign

The “Love More in Dolby” campaign aims to spread awareness about the art of listening with Dolby. The campaign celebrates Dolby’s latest audio and visual innovations, Dolby Atmos and Dolby Vision, which create mesmerizing visuals and multi-dimensional sound in music, movies, television, games, and sports. The campaign’s short videos also follow entertainment fans on a journey to discover new emotional depths, connecting more deeply with their favorite artists, characters, and stories. All of these can be experienced with Dolby.

Phuong Thao
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