VI
EN
Following the release of "I'll Be There," global audiences are also eagerly anticipating Jin's debut solo album – scheduled for global release on November 15, 2024, in Dolby Atmos quality.
Jin (real name Kim Seok Jin) is a South Korean singer-songwriter and a member of the renowned 21st-century pop group BTS. Jin's captivating and clear voice helps convey emotions vividly through his music. Sharing his thoughts on this project, Jin said: “When I first heard my music in Dolby Atmos quality, I was truly amazed by the clear and immersive experience, as if you were actually inside the music. The theme of the new song and the upcoming album is 'Happiness.' I want ARMYs (BTS's fan club) to be able to fully experience the taste of happiness through each song. Now, with Dolby Atmos, I believe that fans around the world can fully feel the emotions I want to convey, in a truly deeper way.”
Jin (real name Kim Seok Jin) is a South Korean singer-songwriter and a member of the hugely popular 21st-century pop group BTS.
Todd Pendleton, Senior Vice President and Chief Marketing Officer of Dolby Laboratories, stated: “Jin captivates audiences worldwide with his incredible performances and ability to convey emotion through music. With Dolby Atmos, Jin’s fans can connect even more closely with their idol, through the joyful, engaging moments and the clear, detailed sound of ‘I’ll Be There’ and his upcoming album.”
Dolby and BTS's Jin collaborate to release a Dolby Atmos version of the new song "I'll Be There".
Dolby Atmos is a completely new way to create a different kind of musical experience, fully conveying the artist's intentions and emotions, thereby strengthening the connection between the artist and the fans. Music processed through Dolby Atmos transcends conventional listening experiences, completely immersing the audience in the melody, revealing every detail of the sound with unparalleled clarity and depth. Enjoy and immerse yourself in the multi-layered sound of instruments in every dimension, listen to the singer's breath as they intertwine with the lyrics, and drift along with the continuous, unending waves of music—nothing can compare to the listening experience with Dolby Atmos.
Dolby's promotional series, directed by Grammy-nominated music video director Colin Tilley, features international music stars. The series explores how Dolby Atmos can transform an ordinary moment into an extraordinary experience by immersing fans in the music's context—in this case, Jin's powerful performances in BTS's signature style.
This is also the latest project in Dolby's global promotional campaign "Love More in Dolby," which celebrates the groundbreaking entertainment experiences created by Dolby Vision and Dolby Atmos through music, movies, games, and more.
How can I experience music in Dolby Atmos quality?
Customers worldwide can hear and experience the difference of Dolby Atmos music on streaming platforms such as Amazon Music, Apple Music, TIDAL, QQ Music, Melon, and more. Whether you're listening at home, on your mobile phone, in your car, or using products from global brands like Samsung and Mercedes-Benz, Dolby Atmos will help you unlock new layers of emotion, allowing you to fall even more in love with music through Dolby.
Regarding the global campaign “Love More in Dolby”
The “Love More in Dolby” campaign aims to spread awareness of the art of enjoyment with Dolby. This campaign celebrates Dolby’s latest audio and visual innovations, Dolby Atmos and Dolby Vision, which create mesmerizing visuals and immersive sound in music, film, television, games, and sports. The campaign’s series of short videos also follows entertainment fans on their journey to discover new depths of emotion, connecting more deeply with the artists, characters, and stories they love. All of these experiences can be found with Dolby.
