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This ad builds on the success of Emirates' first ad featuring Jennifer Aniston released last year, which went viral and generated a lot of buzz.
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Following on from the first humorous commercial, the Emmy and Golden Globe-winning actress brings her signature classic style, with a touch of humor, to showcase the A380. In the commercial, Jennifer befriends Cooper, a playful boy she meets on a flight. Jennifer finds him playing in her private suite in Emirates First Class, while she relaxes in the Shower Spa.
The two strike up a conversation and become friends as they stroll through Emirates’ Business Class cabin and onboard bar. Sitting on the stairs connecting the upper and lower decks of the aircraft, Cooper shares with Jennifer his aspirations to become a pilot – on the A380. In Economy Class, Cooper is reunited with his parents, and to everyone’s surprise, Jennifer chooses to stay and enjoy Emirates’ ice in-flight entertainment system with Cooper. The video ends with Cooper’s mother relaxing in Jennifer’s private suite, having swapped places with the Hollywood star.
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Boutros Boutros, Emirates Senior Vice President, Communications, Marketing & Brand, said: “A year ago, when we launched our ad featuring Jennifer Aniston, we were blown away by what a social phenomenon it became. The humour of the ad resonated with audiences globally and it received millions of views and thousands of comments. Fans of Emirates and Jennifer loved her natural charm and humour, along with the story that was a departure from traditional airline ads.
We have had many requests to see Jennifer again. She has a strong appeal with a sophisticated yet genuine demeanor – an image that fits the Emirates brand perfectly. The new commercial perfectly captures the naturalness, fun and charm of flying Emirates, and we are confident it will resonate with you from the first time.”
The commercial was directed by veteran Oscar-nominated director Bryan Buckley, who has been acclaimed for his numerous Super Bowl commercials. The script and concept for the commercial were a collaboration between Buckley and Emirates’ advertising department, and was produced in association with WPP.
The film is available on the Emirates website or Emirates' YouTube channel, Facebook, Twitter and Instagram.
