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One of the most popular destinations for Chinese tourists in Vietnam is Nha Trang (Khanh Hoa province), due to its beautiful beaches and relatively affordable travel costs. According to the Khanh Hoa Department of Tourism, from the beginning of the year to the end of July 2019, over 1,500,000 Chinese tourists visited the city, a sharp increase of approximately 142% compared to the same period last year. Currently, Chinese tourists account for about two-thirds of the international visitors to Nha Trang.
Nha Trang attracts tourists with its "heaven-sent" natural scenery, featuring a long coastline, clear blue waters, and unique local cuisine. It's also a popular location for young people to take stunning photos for social media.
Meanwhile, Russian tourists ranked second with over 277,000 arrivals, an increase of over 104% compared to last year; South Korean tourists reached over 124,000 arrivals, a dramatic increase of nearly 336%; Thai tourists reached nearly 12,000 arrivals, an increase of over 515%...
Tourist arrivals from European countries such as the UK, France, and Germany, or from Australia and Canada, decreased by 8-28%, with each group receiving only about 5,000 to 12,000 visitors, depending on the group.
Nha Trang has always held a unique appeal for international tourists.
The Nha Trang Tourism Association (Khanh Hoa province) is discussing the establishment of a club for welcoming Chinese tourists. The club aims to facilitate information sharing about the tourism market, promote the brand, attract and manage human resources in the field effectively, and develop a sustainable tourism market.
The Nha Trang Tourism Association has been developing plans to attract foreign tourists, prioritizing investment and modernization in resort services.
Currently, this locality has more than 27 international travel agencies serving Chinese tourists. Regarding tour guides, the province has about 350 international tour guides, but only 44 of them speak Chinese.
Due to the surge in Chinese tourists visiting Nha Trang, a shortage of Chinese-speaking tour guides has arisen, leading many Vietnamese workers in China to return home to seek employment. Because they are fluent in Chinese, they are applying for jobs in the tourism sector in Nha Trang, particularly as tour guides.
The significant increase in international tourists contributes to the socio-economic development of the locality, as well as creating jobs and increasing income for people through business, trade, and service activities.
However, some drawbacks also emerged, such as: direct online payments to tourists via technology applications and smartphones resulting in tax revenue losses; illegal foreign currency exchange and pricing in tourist areas; and prolonged traffic congestion and gridlock.
A currency exchange point on the sidewalk in Nha Trang, covered with numerous Chinese characters.
Nha Trang tourism is increasingly developing, as this region has a unique appeal to international tourists. Nha Trang boasts beautiful beaches, ranking among the best in the world. Along with good accommodation, delicious food, and affordable prices, this coastal city has become even more vibrant and attractive in the eyes of international visitors.
In the coming period, in addition to promoting policies to attract tourists from China and Russia, the tourism industry of Khanh Hoa province is also promoting plans to attract other tourist groups from the Asian region such as South Korea, Japan, Thailand, Malaysia, etc.
