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Taking place over three days from March 27-29, the event, organized by the Embassy of the Kingdom of Thailand in Vietnam, aims to commemorate the 50th anniversary of diplomatic relations between Vietnam and Thailand. The theme, "Creative Life - Creative Pulse," is expressed through a series of cultural, culinary, and interactive experiences.
The vibrant colors of Thai culture through performances and experiences.
Over three days, the historical site hosts art performances, Muay Thai demonstrations, traditional costume shows, and outdoor film screenings. Dance performances combining traditional and contemporary elements take place throughout the event. Visitors can watch live performances or participate in handicrafts and folk games.
Traditional Thai dance performance at Thai Festival Hanoi 2026
Thai clothing features form-fitting designs that accentuate the figure and uses vibrant colors.
The space recreating the Songkran festival attracted many participants. Several activities simulating traditional Thai New Year rituals were organized for visitors to experience. An exhibition showcasing traditional Thai costumes, linked to the legacy of Queen Sirikit, was on display throughout the event.
Visitors experience the area recreating the Songkran festival.
Speaking at the opening ceremony, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong said that cultural activities contribute to increasing people-to-people exchanges. “The Vietnam-Thailand relationship has entered the stage of a Comprehensive Strategic Partnership. Cultural, tourism, and sports activities help strengthen trust and understanding between the two countries,” he said.
Food and experiences attract young people.
The food court attracted a large number of visitors with dishes such as Pad Thai, mango sticky rice, snacks, and signature drinks. Many stalls offered on-site service, combined with demonstrations of ingredients and cooking methods. Some areas allowed visitors to directly participate in cooking experiences.
The food stalls serve signature Thai dishes.
Besides food, craft workshops and folk games attract young visitors. Visitors can try their hand at making handicrafts or participate in interactive activities. Stalls showcasing fashion, beauty, and lifestyle products with a distinct Thai flair also contribute to a modern "lifestyle" atmosphere, perfectly suited to Hanoi's youth.
According to the organizers, the event is expected to attract around 3,000-4,000 visitors each day, demonstrating the appeal of international cultural exchange activities in the capital city.
"The heartbeat" connecting a 50-year journey of friendship.
Thai Ambassador to Vietnam Urawadee Sriphiromya emphasized that the program's goal is to bring Thai culture closer to the Vietnamese public through direct experience. "We hope that the Vietnamese people will clearly feel the essence of Thai culture through its cuisine, art, lifestyle, and the spirit of the Songkran festival," she shared.
The ribbon-cutting ceremony to inaugurate the Thai Festival Hanoi 2026 was attended by leaders from both countries.
Deputy Minister Ta Quang Dong and Ambassador Urawadee Sriphiromya visit the booth showcasing traditional Thai costumes.
A collection of traditional Thai costumes is on display in the exhibition area.
According to the Ambassador, the event contributes to strengthening people-to-people exchanges, promoting understanding of Thai culture, cuisine, and lifestyle, and opening up opportunities for cooperation in the fields of creativity, tourism, and economics.
Within the thousand-year-old heritage of the capital city, the distinctive colors, sounds, and flavors of Thailand blend together, creating a shared "rhythm" that helps to strengthen and solidify the friendly relations between the two countries.
