VI
EN
Renowned as a brand that embodies aspirations, Maserati indulges its customers in a very "Italian" way—innovative and priceless. From this, Maserati has chosen Hermès, an icon of the fashion world, as the prestigious gift for its esteemed clients. This is also the reason behind Maserati's program: "Maserati Gifts Hermès Bags to Customers Who Purchase a Car."
Throughout the month-long promotional program, prominent models such as the Levante and Quattroporte reached customers across Vietnam, bringing the elegant sound of racing engines to the streets amidst everyday life. Accordingly, high-end Hermès fashion bags such as the Garden Party bag, Picotin Lock bag, and Evelyne pouch were gifted to customers who purchased Maserati vehicles. Furthermore, Maserati also offered these customers the chance to own the prestigious Hermès Birkin bag.
With a deep understanding of its customers, the Italian automaker Maserati thoughtfully chose an afternoon tea setting for the Hermès Birkin bag raffle, allowing attendees to fully appreciate the refined nuances of life.
With its refined elegance and aristocratic style, Maserati offered its esteemed customers a wonderful afternoon tea experience at the "Hermès Birkin Bag Raffle" held in the Le Royal Saigon tea room of the 5-star Majestic Hotel Saigon. The Maserati afternoon tea space was luxuriously designed and decorated with soothing music, an impressive display of Hermès bags gifted to guests, exquisitely carved royal-style tables and chairs, and a perfectly prepared afternoon tea menu.
