Famous as the car brand of desires, Maserati “pampered” customers in a very “Italian” way, very creative and hard to buy with money. From that, Maserati chose the Hermès brand – a symbol of the world fashion village to become classy gifts for its elite customers. That is also the reason why Maserati launched the program “Maserati gives away Hermès bags to customers who buy cars”.
During the 1-month promotion program, outstanding car models such as Levante and Quattroporte came to customers across Vietnam, bringing the elegant sound of racing engines to the streets in everyday life. Accordingly, high-end fashion Hermès bags such as Garden Party bags, Picotin Lock bags, Evelyne poche were given to customers who bought Maserati cars. Moreover, Maserati also gave these customers the opportunity to touch the famous Hermès Birkin bag.
With the Italian car company's deep understanding of its customers, Maserati considered choosing the venue for the Hermès Birkin bag draw during an afternoon tea party to fully enjoy the delicate flavors of life.
With elegance and noble style, Maserati brought to customers a wonderful afternoon tea party at the "Hermès Birkin Bag Draw Ceremony" in the Le Royal Saigon tea room of the 5-star Majestic Hotel Saigon. The space of the Maserati afternoon tea party was designed and decorated luxuriously with melodious music, an impressive display area of Hermès bags given to customers, delicately carved royal tables and chairs combined with a proper afternoon tea menu.
