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As part of its celebratory activities, the legendary lighter brand held a press conference for the "Zippo Hot Tour Hanoi - Vietnam" and a customer appreciation party, launching a line of Zippo eyeglasses for men and women, as well as honoring the special "Zippo Trench Art 2017" lighter collection, handcrafted by Vietnamese sculptors.
The power of a "flame that never goes out" for 85 years.
Each Zippo lighter has its own story, engraved with a landmark, a cultural event, a historical milestone, or a meaningful message. Therefore, throughout its 85 years of existence, Zippo has never been simply considered a lighter. The product represents a spirit, a unique lifestyle. The durability and strength of the flame, of every detail of the product, symbolizes the resilience and strength of its owner. And the image of Zippo is not limited to the hands of users, collectors, and enthusiasts; it has also entered film, music, and theater. Zippo has appeared in over 2,000 films, plays, and television programs over the past 85 years. The sound of a Zippo lighter being opened has even become the opening theme in musicals, and the flame has become a cover image and a tattoo on the hands of The Rolling Stone members. After 85 years of development, Zippo has exclusive distributors in over 160 countries, sold more than 500 million products, and has millions of loyal customers worldwide.
A Zippo flame can burn even against the wind, in storms, or in the harshest weather conditions. The Zippo flame produces colorless smoke and has a mild odor. Because a special type of fuel is used specifically for this type of lighter, and no harmful chemical solvents are used, the flame, though intense, is not destructive. The user, those around them, and the lighter's components are all safe.
Zippo lighters are particularly highly personalized. The sound of each lighter opening is unique; no two are alike. This is because it depends on the user's habits and the conditions under which the lighter is used. Therefore, owning just one Zippo is never enough for a true enthusiast of this brand.
Zippo Vietnam was established in 1999 to exclusively distribute Zippo lighters to the three markets of Vietnam, Laos, and Cambodia. This establishment made the brand more accessible to enthusiasts. From there, the Zippo movement in Vietnam also gained strong momentum. This movement can be divided into three "levels." Level 1 includes those who buy the product for personal use. Level 2 includes those who perform "fire tricks" with Zippo lighters, showcasing their skills. Level 3 consists of collectors. In Vietnam, some collectors have owned hundreds, even thousands, of rare Zippo lighters. Meetings and exchanges are held enthusiastically throughout the country.
To celebrate its 85th anniversary and 19 years of official presence in Vietnam, Zippo is organizing many meaningful activities:
Zippo Hot Tour Hanoi - Vietnam
Zippo Hot Tour Hanoi - Vietnam is an event celebrating Zippo's 85th anniversary. Held at the Army Hotel, 1A Nguyen Tri Phuong Street, Ba Dinh District, Hanoi, the event brought together Zippo enthusiasts from across the country. The event featured representatives from Zippo Vietnam, as well as Zippo USA.
The event consisted of two main parts: a press conference and a customer appreciation party. Through these two activities, the brand aimed to build consistent relationships and brand awareness for Zippo, as well as spread the lifestyle and spirit that the brand is pursuing.
Proudly presenting the Zippo Trench Art 2017 collection, featuring designs crafted in Vietnam.
A distinctive feature of Zippo products is their consistent quality and lifetime warranty. All Zippo lighters are manufactured in the USA (or possibly in Canada before 2006). Zippo branches in various countries are only authorized distributors. Zippo Vietnam is responsible for distributing products in three markets: Vietnam, Laos, and Cambodia.
However, in some markets with a strong Zippo following, the parent company in the US will grant permission to decorate and design the exterior of the product. These products will be produced in limited quantities and distributed exclusively within that country. Since its inception, only a few countries have been granted this right, including Zippo Japan, Zippo Germany, Zippo South Korea, and others.
Recently, the parent company granted permission to decorate and design the surface of a limited edition product line for the Vietnamese market. This line is called “Zippo Trench Art 2017 – Zippo – Trench Art”. The products are entirely hand-engraved by skilled artisans. These Zippos feature images and memories of wars throughout the nation's history. They carry the stories and recollections of soldiers who fought in those wars.
The Zippo Trench Art 2017 collection will be included in the company's official catalog as soon as possible.
Introducing the Zippo line of reading glasses and sunglasses (Italian design).
Continuing the spirit and lifestyle that Zippo has cultivated for over 85 years, the brand is launching its 2017 Zippo eyewear collection for both men and women. The collection includes two lines of glasses: reading glasses and sunglasses. The launch of this new product line marks a new phase of development for the legendary Zippo lighter, targeting young people and those who love to travel.
While reading glasses were previously associated with older generations and gave off a "bookworm" vibe, lacking fashion appeal, Zippo's newly launched reading glasses prove the opposite. Reading glasses are now fashionable and suitable. This product line meets the growing needs of young people, whose excessive use of computers and mobile devices such as smartphones and tablets leads to eye strain.
The highlight of Zippo reading glasses is their youthful designs, eye-catching patterns, and color combinations that are both spontaneous and fashionable, yet strong and classic. The high-quality lenses come in various diopter strengths, from +1.00 to +3.50, making them the perfect solution for close-up reading. In addition to standard reading glasses, there are also models equipped with smoke-tinted lenses, suitable for reading in sunlight.
The sunglasses line comprises hundreds of models, featuring modern, bold designs while retaining the distinctive classic aesthetic. Zippo sunglasses have polarized lenses fitted in various classic frame styles, combined with high-quality lenses and a wide range of colors. Each pair of sunglasses comes in a protective case. The highlight of this newly launched line of sunglasses is its fashionable and trendy design. More than just sunglasses, this product will be an indispensable fashion accessory for fashion enthusiasts.
"With high-quality, fashionable reading glasses and sunglasses, customers will feel more confident, individualistic, and stylish when wearing them in public," shared Mr. Pham Viet Ha, representative of Zippo Vietnam.
