As part of the celebration, the legendary lighter brand held a press conference "Zippo Hot Tour Hanoi - Vietnam" and a customer appreciation party, launched a line of Zippo eyeglasses for men and women, and honored the special lighter product line "Zippo Trench Art 2017" hand-carved by Vietnamese artisans.
The power of the "never-extinguished flame" for 85 years
Each Zippo has its own story, engraved with a place name, a cultural event, a historical milestone, or a meaningful message. Therefore, during its 85 years of establishment, Zippo has never been positioned as a mere lighter. The product represents a spirit, a unique lifestyle. The durability and strength of the flame, of each product detail symbolizes the durability and strength of the owner. And the image of Zippo does not only stop at the hands of users, collectors, and enthusiasts, but also enters movies, music, and musicals. Zippo has appeared in more than 2,000 movies, plays, and TV shows over the past 85 years. The sound of a Zippo lighter opening has even become the opening sound in music, the flame has become the cover image and tattoo on the arms of members of The Rolling Stone. After 85 years of development, Zippo has exclusive distributors in more than 160 countries, sold more than 500 million products and has millions of followers around the world.
The Zippo flame can burn against the wind, even in storms or in the most severe weather conditions. The Zippo flame has colorless smoke and a light odor. Because there is a special type of gasoline for this type of lighter, and no harmful chemical solvents are used. Therefore, although the flame burns intensely, it does not cause destruction. The user, people around and the details on this lighter are all safe.
In particular, Zippo is very personal. The opening sound of each product is unique, no product is the same as another. Because they depend on the user's habits and the conditions of use of the product. Therefore, owning just one Zippo is never enough for a fan of this lighter brand.
Zippo Vietnam was established in 1999 to exclusively distribute Zippo to three markets: Vietnam, Laos, and Cambodia. This establishment helped enthusiasts easily access this brand. From here, the Zippo movement in Vietnam also grew strongly. This movement can be divided into 3 "levels". Level 1 is for those who buy the product to use. Level 2 is for "fire dancers" with performances and magic on the Zippo flame. Level 3 is for collectors. In Vietnam, there are collectors who have passed through hundreds or even thousands of rare Zippos. Meeting and exchange activities take place enthusiastically throughout the country.
To celebrate its 85th anniversary and 19th anniversary of official presence in Vietnam, Zippo organizes many meaningful activities:
Zippo Hot Tour Hanoi- Vietnam
Zippo Hot Tour Hanoi - Vietnam is an event celebrating the 85th anniversary of Zippo. The event was held at the Army Hotel 1A Nguyen Tri Phuong, Ba Dinh District, Hanoi, gathering Zippo enthusiasts from all over the country. The event was attended by not only representatives of Zippo Vietnam, but also representatives from Zippo USA.
The event consisted of two main parts: a press conference and a customer appreciation party. Through these two activities, the brand wanted to build a consistent relationship and brand awareness about Zippo, as well as spread the lifestyle and spirit that the brand is pursuing.
Proud of the Zippo Trench Art 2017 line sculpted in Vietnam
A special feature of Zippo products is the consistent quality and lifetime warranty. All Zippo lighters are manufactured in the US (or possibly in Canada before 2006). Zippo branches in countries are only authorized by Zippo to distribute products. Zippo Vietnam is responsible for distributing products to 3 markets: Vietnam, Laos, Cambodia.
However, in some markets with a strong Zippo movement, the parent company in the US will grant the right to decorate and design the outer surface of the product. These products will be produced in limited quantities and distributed exclusively within that country. Since its establishment, only a few countries have been granted this right, including Zippo Japan, Zippo Germany, Zippo Korea...
Recently, the parent company has licensed the right to decorate and design the surface of a limited product line in the Vietnamese market. This product line is called “Zippo Trench Art 2017 – Zippo – Trench Art”. The products are completely hand-carved by skilled artisans. On these Zippos are images and memories of wars in the nation’s history. They carry the stories and memories of soldiers who went through the nation’s wars.
The Zippo Trench Art 2017 line will be included in the company's official catalog as soon as possible.
Launch of Zippo reading glasses and sunglasses (Italian design)
Continuing the spirit and lifestyle that Zippo has built over the past 85 years, this brand has launched the 2017 Zippo eyewear collection for both men and women. The collection includes two lines of glasses, reading glasses and sunglasses. The launch of the new product line marks a new development step of the legendary Zippo lighter, targeting young people and those who love to travel.
If in the past, reading glasses were associated with older generations and created a feeling of "bookworms" and lack of fashion, then Zippo's newly launched reading glasses prove the opposite. Reading glasses are trendy and suitable. This product line meets the increasing needs of young people, when they use computers, mobile devices such as smartphones and tablets too much, leading to eye strain.
The highlight of the Zippo reading glasses line is the youthful designs, eye-catching patterns and color combinations that are both spontaneous and fashionable but no less strong and classic. High quality lenses, with many different strengths (diopters), from +1.00 to +3.50. This is the perfect solution for reading needs at close range. In addition to the regular reading glasses line, there is also a line of reading glasses equipped with smoke-colored lenses, suitable for reading in the sun.
The sunglasses line includes hundreds of models, designed to be modern and strong but still retain the classic beauty typical in the designs. Zippo sunglasses have polarized lenses mounted in many classic frames combined with high-quality lenses and a variety of colors. Each pair of glasses is placed in a protective case. The highlight of the newly launched sunglasses line is fashion and keeping up with trends. Not simply a pair of sunglasses, the product will be an indispensable fashion accessory for fashionistas.
"With quality, fashionable reading glasses and sunglasses, customers will feel more confident, individual and stylish when wearing glasses in public places," said Mr. Pham Viet Ha, representative of Zippo Vietnam.
