THE BLOOMING TREND OF FLOWER SEASONAL TOURISM

21/02/2014

In the past 3-5 years, the trend of tourists choosing destinations associated with typical flower seasons, flower festivals, and flower farms has been increasing and becoming a clear trend. This form of tourism not only contributes to increasing value but also brings sublime emotions to tourists during and after the trip.

IfIn the past, tourists who went on tours often only knew about traditional routes with journeys to explore the land and people of each country. Now, in the tour advertising programs, each season has a few routes introducing destinations associated with flowers and flower festivals. In the country, there is the buckwheat flower season in Ha Giang, the white mustard flower season in Moc Chau, plum and peach blossoms on the Northwest routes, and the Da Lat flower festival.

In the world, there are cherry blossom festivals in Japan, Korea, the United States, tulip festivals in the Netherlands, Canada which have become familiar to many Vietnamese tourists. Besides that, there is the Chelsea flower festival in the UK, the Floride flower festival in Australia... lavender farms and paradises in France, Japan, sunflowers in Italy, Tibet...

Theo dai diAccording to Vietravel Tourism Company, "seasonal flower tourism has been implemented by the company for more than 5 years as one of the pioneers in connecting and promoting seasonal cherry blossom and tulip tourism routes... Choosing this form of tourism aims to bring added value - sublimation of emotions to customers because flowers - which are symbols of beauty, always beautify life, beautify every trip.

"To implement this form of tourism, companies usually need to spend at least 3 months preparing before the flower season and flower festival take place: booking rooms, booking air tickets, festival tickets, negotiating price stabilization, monitoring the official festival time, the annual festival theme and conducting communication activities to provide information to tourists.

Trang thông tin du lịch và phong cách sống Travellive+

In addition, for domestic tours, the choice of transportation vehicle and driver is always the company's priority to ensure safety and convenience for tourists because the East-West-Northwest routes all have quite narrow roads with many curves...

“Up to this point, there have been more thanDozens of tourist groups registered for cherry blossom and tulip tours atVietravel Hanoi. In the near future, the company plans to open more routes to see purple phoenix flowers in South Africa, chelsea flowers in the UK… bringing more beautiful and diverse flower viewing spots to customers.”

Travel tFlower season brings added value to both travel companies and tourists, but that does not mean that there are no difficulties and obstacles in organizing the trip. That is to provide information early and promptly to customers in need because each flower season usually takes place in a very short time.Late registration or failure to complete visa procedures means that many tourists may have to wait until next year's flower season. Weather is also an important and difficult-to-control factor in organizing flower viewing tours. Just a sudden rain or unusually hot or cold weather can greatly affect the flower viewing plans of groups.

Chat with some customersSaigontourist has been registering for the flower festival tour this March and April, the Tourism Club reporters group received many interesting comments. An elderly man shared: "The year before last, I happened to have the opportunity to visit the tulip festival at Keukenhof, once I went therebut I really went from one surprise to another.

Not only because of the large space, full of flowers but also because the artisans are so skillful in arranging flowers to recreate familiar images of Russia such as St. Basil's Cathedral, wooden matrioska dolls, Swan Lake ballet and even images of rural fields... (the theme that year was From Russia with love). This year I tried to wait until April to register to go to Germany - Netherlands - Belgium - France for the right occasion. I heard from the consultants: this year's theme is about the Netherlands so it will probably be even more interesting." -

When listening to usWhen talking about the topic of seasonal flower tourism, some familiar tourists happily added, "If I say it, everyone will say "is it crazy or not?" But just because of the cherry blossom tree, my uncle and I have traveled to all three countries: Japan, Korea, and the United States to see the flowers. Maybe because I really love this flower, and partly because we go to see the same flower, but in each country the characteristic color is different, the petals are different in size, and the way people enjoy the flowers is also very different.While Japanese people like to spread out blankets and sit under cherry blossom trees to eat and chat, Korean people like to ride bicycles and walk along flower paths, Americans enjoy walking in the park and enjoying outdoor art shows.

Asking questions to young people, the group of reporters learned that "In the country, you like to travel to see buckwheat flowers in Ha Giang, white mustard flowers in Moc Chau; abroad, you like to see lavender flowers in Sapporo, Japan. Each flower has its own beauty, but it must be admitted that other countries are much more professional than us in terms of scale, taking care of plants to bloom on time and in unison. The flower paradise is truly a flower paradise, with endless flowers stretching to the horizon and easier to get to than the northern destinations that I have been to, so I feel it will be more suitable for older people."

It can be seen that investing in typical flowers is a wise policy of countries around the world, contributing to promoting the economy, tourism and beautifying the homeland. We can mention the success of the Netherlands with tulips, France with lavender, Japan with cherry blossoms, England with chelsea flowers... Coming to these flower festivals, we can also easily see the attention of heads of state to attracting tourists and developing festivals.

While the Chelsea flower festival always has the presence of the Queen and the Prince of England, the Keukenhof tulip festival annually invites heads of state from various countries to attend... In addition, some countries such as the United States, Canada, South Korea... although not the homeland of any of the above mentioned flowers, when given flower varieties, have also successfully organized similar flower festivals.Loving beauty is human nature, so traveling according to the blooming flower seasons, the yellow and red leaf seasons... will certainly become a more and more obvious and attractive trend in the future. It is even possible that traveling according to the fruiting seasons like the grape season in Tuscany, Italy is quite successful.Through research, the reporters learned more: Currently, major travel brands such as Saigontourist, Vietravel, Benthanhtourist, Tsttourist, Fiditour all have longer strategies and provide almost all famous flower season tours in the world.

RELATED ARTICLES