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Introducing a limited edition collection of 5 Pepsi cans featuring classic designs from different eras.Pepsi launches a fashion photobook (Look Book) featuring three top Vietnamese pop stars, Toc Tien, Isaac, and Dong Nhi, showcasing a youthful and stylish image, and for the first time bringing the Pepsi spirit into the fashion industry, alongside music and sports.
Introducing a special fashion collection, co-created by Pepsi and leading global fashion brands such as H&M, Zara, Fila, Asos, as well as fashion brands popular with Vietnamese youth such as NinoMaxx, Couple TX, The Blue T-Shirt and The New Playground.
To celebrate its 120th anniversary, Pepsi® launched its global advertising campaign "Pepsi - The Choice of Generations," with the message 'Stay Young. Stay Cool. Stay Pepsi,' positioning Pepsi as an iconic brand for young people across decades, in the present and for future generations. On March 6, 2018, Pepsi released a television commercial featuring memorable scenes of Michael Jackson and Britney Spears, along with images of 'Stay Young. Stay Cool. Stay Pepsi' of 'my grandfather, my father, and me' at memorable milestones in our lives or during joyful occasions, always with Pepsi by our side.
Notably, the Limited Edition 5 collection, featuring stylish packaging including 5 aluminum cans and Pepsi bottles designed with classic motifs and Pepsi logos from the 40s, 50s, 60s, 80s, and 90s, will be introduced nationwide. This is also an idea to capture the "retro" trend among young people in Vietnam and around the world.
The highlight of Pepsi's 120th anniversary campaign in Vietnam is the Look Book Catalogue featuring designs from the "Stay Young. Stay Stylish. Stay Pepsi" collection, especially showcased by three prominent pop stars beloved by Vietnamese youth: singer Isaac, singer Dong Nhi, and singer Toc Tien.Singer Toc Tien said: “I am really excited to be collaborating with Pepsi and other stars around the world on a global campaign like this.”
“This is an opportunity for me to reach and connect with millions of young audiences in Vietnam. Even more special, this is the first time three pop artists have appeared together in such a stylish fashion collection, clearly showcasing each person's individuality,” said singer Isaac.Singer Dong Nhi showed her enthusiasm in participating in the campaign. For her, it was a special idea to showcase classic fashion with Pepsi's modern, youthful style. Dong Nhi urged her fans to live up to the spirit of "Stay young. Stay cool. Stay Pepsi."
More specifically, this is the first time Pepsi has partnered with global brands such as Zara, H&M, Fila, and Asos to celebrate the brand's youthful and stylish designs. In Vietnam, Pepsi will collaborate with NinoMaxx, CoupleTX, The Blue T-shirt, and The New Playground to launch special designs exclusively for the Vietnamese market.These designs will be available at fashion brand stores nationwide; or young people can also participate in Pepsi's activities to own this collection.
BK News - HH
