Launching the Limited Edition Collection of 05 Pepsi cans with classic motifs from across the ages.Launching a fashion photo book (Look Book) with 3 top Vietnamese Pop stars Toc Tien, Isaac and Dong Nhi, with a youthful, cool style, bringing the Pepsi spirit into the fashion field for the first time, alongside music and sports.
Launching a special fashion collection, co-created by Pepsi and the world's leading fashion brands such as H&M, Zara, Fila, Asos, as well as fashion brands popular among Vietnamese youth such as NinoMaxx, Couple TX, The Blue T-Shirt and The New Playground.
On the occasion of its 120th anniversary, Pepsi® announced the global advertising campaign "Pepsi - The Choice of Generations", with the message 'Stay Young. Stay Cool. Stay Pepsi', positioning Pepsi as an iconic brand for young people across decades, in the present and for future generations. On March 6, 2018, Pepsi launched a TV commercial with memorable scenes of Michael Jackson and Britney Spears, along with 'Stay Young. Stay Cool. Stay Pepsi' images of 'my grandfather, my father, and me' in memorable milestones of life or on happy occasions, always with Pepsi by our side.
Notably, the Limited Edition 5 collection with stylish packaging including 05 aluminum cans and Pepsi bottles designed with classic motifs and Pepsi logos from the 40s, 50s, 60s, 80s and 90s will be introduced to the national market. This is also an idea to capture the "retro" trend of young people in Vietnam and around the world.
The highlight of the Pepsi 120th anniversary campaign in Vietnam is the Look Book Catalogue with designs from the collection 'Stay Young. Stay Cool. Stay Pepsi', especially shown through 3 typical representatives who are pop stars who are especially loved by Vietnamese youth: singer Isaac, singer Dong Nhi, and singer Toc Tien.Singer Toc Tien said: “I am really excited to collaborate with Pepsi and other stars around the world in a global campaign like this.”
“This is an opportunity for me to reach out and connect with millions of young audiences in Vietnam. More specifically, this is the first time three pop artists have appeared together in a very cool fashion collection, clearly expressing each person’s personality,” said singer Isaac.Singer Dong Nhi showed her enthusiasm when participating in the campaign. For her, this is a special idea when expressing classic fashion with Pepsi's modern, youthful style. Dong Nhi called on her fans to live up to the spirit of "Stay young. Stay cool. Stay Pepsi"
More specifically, this is the first time Pepsi has collaborated with global brands such as Zara, H&M, Fila, Asos to celebrate the brand's 'young, cool' designs. In Vietnam, Pepsi will collaborate with NinoMaxx, CoupleTX, The Blue T-shirt and The New Playground to launch special designs exclusively for the Vietnamese market.These designs will be sold at fashion brand stores nationwide; or young people can also participate in Pepsi activities to own this Collection.
BK - HH News
