Inheriting the essence of EuroStyle Studio, H2X STUDIO goes beyond simply creating visually stunning spaces; it aims to touch the emotions of each user. With its core philosophy of "From Human and Hospitality to Experience," H2X STUDIO places art, operational efficiency, and personalized experiences at the heart of every design. Each space tells a story, where aesthetics blend with functionality, and every detail reflects the sophistication and dedication put into serving people.
Design is not just about space, it's about emotion.
With a strategy focused on two main areas: Hospitality & F&B and Luxury Residence, H2X STUDIO is reshaping how we perceive travel and living spaces.
At the event, Gia Huy Michael, Co-Founder & Creative Director of H2X STUDIO, shared: “Design is not just about space, it’s about emotion. Every line, every light is created to connect people and preserve experiences.” This explains why the studio’s resort and F&B design projects always focus on the harmony between architecture, light, and sound.
Mr. Gia Huy Michael emphasized the role of H2X STUDIO in his speech.
H2X STUDIO's capabilities are demonstrated through its diverse design projects. At Gran Meliá Nha Trang, the studio was responsible for designing 99 luxury villas, including two Signature Villas valued at over $15 million, bringing international resort villa design standards to practice in Vietnam.
H2X STUDIO also participates in developing entertainment and dining spaces. At Sofitel Diamond Crown Hai Phong, the studio designed Attiko High Energy Lounge, a high-end entertainment area in the style of an urban rooftop lifestyle, aiming for a modern and dynamic experience. Meanwhile, at Hanu Fine Dining, the space is designed in the Korean Old Style, combining natural materials and warm lighting to create a contemporary and sophisticated fine dining experience.

Designed "for people," elevating the experience for Vietnamese people.
The launch event of H2X STUDIO became a forum connecting leading industry experts, providing insightful perspectives on the future development strategy of the hospitality industry. H2X STUDIO not only received recognition but was also chosen as a strategic partner by leading international corporations.
With Hospitality & F&B and Luxury Residence, H2X STUDIO aims to bring Vietnamese design thinking to the international market through collaborative projects with international operating brands.
The H2X STUDIO presentation became a forum for professional exchange, revolving around the philosophy that design is not just about aesthetics but about personal experience. Clive Randolph Gray, Design Director of Wilson Associate, recognized H2X STUDIO as a potential partner, emphasizing the philosophy of “design for people and culture.” The studio focuses on transforming the emotions and needs of users into a design language, aiming for spaces that are both aesthetically pleasing and possess cultural depth and sustainable operational value.

H2X STUDIO's philosophy is embodied in its goal of transforming ideas into practical operational experiences, guided by the principle of "From Human and Hospitality to Experience." James Oliver Burton, Vice President for Asia at Sunset Hospitality Group (SHG) – one of the world's leading F&B and lifestyle operators – emphasized that H2X STUDIO is the first and only Vietnamese partner on SHG's official priority list. H2X STUDIO's unique approach to design lies in its focus on aesthetics, ensuring efficient operation in Hospitality & F&B, while creating living spaces with cultural and emotional depth in its Luxury Residence projects.
Mr. James Oliver Burton, Vice President for Asia at Sunset Hospitality Group
H2X STUDIO's distinctive vision has been recognized and trusted by international corporations. Notably, Sunset Hospitality Group (SHG) chose the studio as its first and only Vietnamese partner on its priority list of collaborations. Furthermore, Clive Randolph Gray, Design Director of Wilson Associate, highly praised H2X STUDIO, affirming that the studio is on the right track with its design philosophy focused on people and culture.
With a dual strategic orientation, H2X STUDIO not only brings Vietnamese design thinking to the international market but also creates artistic spaces capable of "touching emotions." The studio's projects contribute to raising the standards of living and high-end resort experiences in Vietnam, while shaping an era where design quality is judged by the depth of the experience it provides.

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