Promotional opportunities
For the first time, the routes of Tam Ky were experienced by the “runners” - athletes participating in the Tam Ky Discovery Marathon. More than 3,000 people gathered in the same land, not an easy thing for a locality that wants to stimulate tourism.
Mr. Nguyen Hong Lai - Vice Chairman of Tam Ky City People's Committee affirmed that, more than a sporting event, Tamky Discovery expects more than just a promotional activity, stimulating tourism. Tourists can run, visit, experience, and explore the landscape and specialties of Tam Ky City. In June, Tam Ky became a "hot search" - a place that entered the top search of social networks.
“Coming to the tournament, the organizers hope that athletes can get away from the city with its skyscrapers to a peaceful place where their souls can be healed. Surrounded by rustic scenery, Tam Ky has not been robbed of its inherent beauty by time.
Promoting the land through sports tournaments is becoming a trend in developing sports tourism in many localities. In the photo: Athletes participating in the Nong Son Discovery Run. Photo: TT.BTV
On the race course, runners can admire the sunrise from the beach, breathe fresh air on the peaceful river, and look at the delicate paintings carefully crafted by the artist. These picturesque scenes will bring back the most genuine and peaceful emotions to the soul" - as the organizers' poetic introduction.
Meanwhile, in its first run, the 2022 "Discover Nong Son" Run attracted 800 domestic and foreign athletes. Not only exploring Nong Son through each run, visitors choose to stay in Dai Binh village by camping, sleeping in tents or staying at homestays at local households and enjoying many unique cultural and artistic activities within the series of activities of the Dai Binh Culture - Tourism Festival. From that success, the 2023 Dai Binh Culture and Tourism Week continues to organize the marathon for the second time on the occasion of World Elephant Conservation Day.
Developing sports tourism
Promoting tourism through running has become a trend with many regions choosing to develop tourism. With a large number of athletes participating, the demand for accommodation has also increased. Not to mention, the accompanying services will also have the opportunity to... explode. The tourist attraction from sporting events is huge.
Ms. Huynh Thi Phuong - an athlete participating in the recent Tamky Discovery marathon said that traveling during a sporting event is very different in terms of experience compared to regular travel. When there is both the feeling of competition and the interaction between landscape and service, the human experience is therefore more attractive and leaves more lasting impressions on tourists.
If you know how to combine, the ability to promote tourism through sports events will bring great success. This is also the opinion of the United Nations World Tourism Organization (UNWTO) when determining that sports tourism will bring certain successes to each locality.
The tourist experience of participating in or observing a competitive sporting event, according to UNWTO, sports tourism is “one of the fastest growing sectors” and is playing an important role in the tourism industry. Revenue from sports tourism has reached huge numbers.
Specifically, according to calculations from UNWTO, at the recent Da Nang Marathon, on average, each person expected to spend more than 2,200 USD for a 4-day stay, not to mention other expenses such as personal shopping, BIB (bidding on attendance) and related expenses. With the number of people flocking to the city at that time, 92% of people used air travel, about more than 80% of people used hotel accommodation services... creating a significant source of revenue for the city during the few days of the event.
Mr. Van Ba Son - Deputy Director of the Department of Culture, Sports and Tourism said that in places that are stimulating tourism development, organizing marathons is an opportunity to promote and attract visitors to the locality. Not only with marathons, tournaments in many different disciplines will also create experiences of the booming form of sports tourism. With the advantage of landscape terrain, the room for developing sports tourism in Quang Nam is certainly wide open.
