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This is the debut project of AKDV – a real estate and hotel development company from Singapore – in the Vietnamese market. The event was also honored to welcome Mr. Tran Trung Hieu – Deputy Director of the Hanoi Department of Tourism, along with many media outlets, travel agencies, and strategic partners.
Bernard Seet, CEO of AKDV, spoke at the event.
Speaking at the event, Mr. Bernard Seet – General Director of AKDV – emphasized: “We aim to provide the best experiences of a perfect blend of culture, community, and convenience. Whether it's a romantic getaway, a business trip, or a special occasion, the Wil'que brand promises to be a vibrant yet welcoming destination, true to our commitment – exceeding all expectations.”
At the event, guests were given specific details about Wil'que's future direction and operating model. This is a hotel brand targeting short-stay travelers who are passionate about exploring new experiences and establishing new connections and relationships.
Wil'que is the first hybrid hotel model to appear in Vietnam.
Wil'que is the first hybrid hotel model to appear in Vietnam. While this model is new to Vietnam, it is already very popular in developed countries like Singapore and Australia, thanks to its flexibility and the opportunities it provides for customers to interact and socialize with each other, all at a reasonable price.
Beyond its business goals, one of Wil'que's core values is its continuous contribution to the community and society, creating sustainable value and upholding human values. As proof of this, from its inception and the start of its first project, Wil'que simultaneously organized the "Soul of Traditional Craft Streets" digital art competition for both amateur and professional artists, inspired by the 36 streets and traditional crafts that have been associated with Hanoi for thousands of years. The competition received over 20 unique and creative works, reflecting the dedication and passion of the participating artists.
Along with the brand launch, Wil'que also introduced its first project located in the heart of Hanoi to all guests. Inspired by the theme of the "Soul of Traditional Craft Streets" competition and the ancient streets, each floor space at Wil'que Hanoi will transport customers to a different ancient street, with its unique characteristics in terms of products, colors, decorations, and imagery. In each space, customers will be treated to a lavish visual feast, helping them to understand more deeply and clearly the streets that have been associated with Hanoi for thousands of years.
In addition, according to the organizers, large wall spaces on each floor will be dedicated to displaying the winning artworks from the "Soul of the Craft Street" digital painting competition, honoring unique artistic values as well as creative and enthusiastic young people. This is also an action to honor community values, in line with what Wil'que has been and is striving for.
Concluding the launch event, Wil'que also demonstrated the company's ambitions in the Vietnamese market, committing to increasing the total number of hotel rooms to over 300 by the end of 2025, with the opening of a series of facilities in other locations in the near future.
