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Nestlé Vietnam and Starbucks have officially launched the new Starbucks At Home premium instant coffee line in Vietnam. The premium range includes four signature Starbucks coffee flavors: Dark Roast, Caffè Mocha, Caffè Latte, and Caramel Latte.
The two companies also collaborated to introduce the Starbucks We Proudly Serve coffee program, aiming to provide premium coffee solutions for select channels. Imported from Europe, Starbucks instant coffee products will be available online on Lazada from July 3rd and will also be available at major supermarket chains such as Topsmarket, CoopXtra, Coop Fineline, Aeon, Lotte, Emart, and Vinmart.
Four premium instant coffee lines from the Nestlé x Starbucks alliance.
The product line is the result of a collaboration between Nestlé and Starbucks after the two companies joined forces to form the Global Coffee Alliance in late 2018. The alliance combines Nestlé's 80 years of expertise in instant coffee and Starbucks' world-leading position in the coffee shop chain.
Within the Alliance, Nestlé has exclusive rights to market and distribute Starbucks' packaged product lines, including coffee, food services, and tea, globally, excluding Starbucks coffee shops. Products developed under the Alliance have reached over 50 countries and have gained popularity among consumers worldwide. In 2022, Nestlé and Starbucks introduced premium instant coffee and the We Proudly Serve Starbucks coffee program to Vietnam for the first time.
“Today marks a special and memorable day for coffee lovers in Vietnam, as we can now enjoy our favorite Starbucks coffee right at home,” shared Mr. Binu Jacob, General Director of Nestlé Vietnam.
Mr. Binu shared information about the coffee alliance between Starbucks and Nestlé.
Quang Vinh shared his experience using Starbucks instant coffee.
The product launch was attended by Tran Quang Dai.
Mr. Binu noted that Vietnamese people, especially young people, are very open and receptive to global trends in fashion, food, and lifestyle. Starbucks coffee "scores points" thanks to its flavor, experience, and prestige. Nestlé understands that Starbucks has had a significant impact on the lives of Vietnamese people, and that is why the company wants to bring its new line of premium instant coffee to Vietnam.
Sharing a passion for creating exceptional coffee, Nestlé and Starbucks are also global pioneers in sustainable and responsible development. Products developed through their Global Coffee Alliance meet rigorous farm-to-product production standards, emphasizing sustainable farming practices and minimizing environmental impact. Nestlé and Starbucks prioritize business practices that align with societal interests, including: promoting healthier and happier lives; fostering prosperous and sustainable communities; and managing resources for future generations.
Quang Vinh poses with four types of instant coffee products from Starbucks and Nestlé.
Experience our new line of instant coffee products firsthand.
Visitors get to experience a range of instant coffee products.
With over 30 years of presence in Vietnam, Nestlé has been providing consumers with diverse coffee experiences through its unique product portfolio. From the traditional flavor of Nescafé Café Việt, Nestlé consumers now have the added experience of authentic global Starbucks coffee at home, at work, or on the go. Consumers have, are, and will continue to have many choices of premium instant coffees that meet their taste and preferences.
