Nestlé Vietnam and Starbucks have officially launched the new premium instant coffee product Starbucks (Starbucks At Home) for the first time in Vietnam. The premium product line includes four signature Starbucks coffee flavors: Dark Roast, Caffè Mocha, Caffè Latte, Caramel Latte.
The two companies also collaborated to introduce the We Proudly Serve Starbucks coffee program to bring premium coffee solutions to selected channels. Imported from Europe, Starbucks instant coffee products will be available online on Lazada from July 3 and will be available at major supermarket chains such as Topsmarket, CoopXtra, Coop Fineline, Aeon, Lotte, Emart, Vinmart.
4 premium instant coffee lines of the Nestlé x Starbucks alliance.
The product line is the result of a collaboration between Nestlé and Starbucks after the two companies joined forces to form the Global Coffee Alliance in late 2018. The alliance combines Nestlé's 80 years of expertise in instant coffee and Starbucks' world leadership in coffee chain stores.
Within the Alliance, Nestlé has the exclusive right to market and distribute Starbucks packaged products including coffee, food service and tea globally, but not in Starbucks coffee stores. Products developed from the Alliance have reached more than 50 countries and received the love of consumers worldwide. In 2022, Nestlé and Starbucks will introduce premium instant coffee products and the We Proudly Serve Starbucks coffee program to Vietnam for the first time.
“Today marks a special and memorable day for coffee lovers in Vietnam as we can now enjoy our beloved cup of Starbucks coffee right at home,” said Mr. Binu Jacob, General Director of Nestlé Vietnam.
Mr. Binu shares about the coffee alliance between Starbucks and Nestlé.
Quang Vinh shares his experience using Starbucks instant coffee products.
The product launch was attended by Tran Quang Dai.
Mr. Binu commented that Vietnamese people, especially the youth, are very open and integrated with global trends in fashion, cuisine, and lifestyle. Starbucks coffee “scores points” thanks to its flavor, experience, and class. Nestlé understands that Starbucks has created a significant impact on the lives of Vietnamese people, and that is why the company wants to bring the new line of premium Starbucks instant coffee products to Vietnam.
Sharing a passion for creating exceptional coffee, Nestlé and Starbucks are also global leaders in responsible and sustainable development. Products developed through the companies’ Global Coffee Alliance meet strict farm-to-table production standards, are cultivated sustainably, and have minimal environmental impact. Nestlé and Starbucks prioritize areas where business interests are aligned with social interests, including: making lives healthier and happier; helping to develop strong and prosperous communities; and managing resources for future generations.
Quang Vinh next to 4 types of instant coffee products from Starbucks and Nestlé.
Experience the new instant coffee product line on site.
Visitors experience a range of instant coffee products.
For over 30 years in Vietnam, Nestlé has been providing consumers with diverse coffee experiences with a unique product portfolio. From the traditional flavor of Nescafé Café Viet, Nestlé consumers now have the authentic global coffee experience of Starbucks at home, at work or on the go. Consumers have had, are having and will have many choices of premium instant coffees that meet the criteria of standard taste and standard flavor.
