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Seoul has long been a hub of the global beauty industry. With its remarkable advancements in cosmetics and plastic surgery, the city has become a "mecca," attracting millions of beauty enthusiasts every year. The strong rise of the Hallyu wave has further intensified Seoul's allure, as the natural beauty, radiant skin, and sparkling eyes of Korean stars have become the new standard.
From high-end skincare centers to charming little cosmetics shops, from professional makeup classes to unique beauty experiences, Seoul has something for everyone. However, instead of just shopping for cosmetics, tourists also take the opportunity to visit studios to get their makeup done and learn the secrets to achieving the radiant, flawless look of Korean celebrities, according to SCMP.
Seoul is not only a shopping and culinary paradise but also an ideal destination to explore the world of beauty.
Often located in Seoul's most fashionable neighborhoods, these renowned studios are visited by both celebrities and ordinary customers. They offer more than just makeup services. For example, makeup artists provide hands-on guidance on beauty tips and techniques to visitors. This offers a unique experience and opportunity to connect with the latest Korean beauty trends.
Makeup techniques similar to those of Korean idols are a major attraction for tourists visiting South Korea.
The studios' message is not just about makeup services, but also about a cultural experience, helping customers connect with the latest Korean beauty trends and techniques. According to Kim Han-sol, a makeup artist at Neu Haus, a studio located in Yongsan District in central Seoul, beauty sessions at her studio are part of the itinerary for international tourists. Customers often choose hair and makeup packages, then come to the studio for photos to capture professional or natural images. "This whole thing has become a new kind of experience," Kim said.
This offers a unique experience and opportunity to connect with the latest Korean beauty trends.
With just a few delicate brushstrokes, makeup artists can work magic, completely transforming a client's face. Through a harmonious combination of color and technique, they create beauty masterpieces that enhance natural beauty and clearly highlight each individual's personality.
The surge in tourism to makeup studios in Seoul reflects the growing global influence of K-beauty. Most foreign visitors learned about her studio through social media platforms like Xiaohongshu – an app similar to Instagram in China. "Customers usually learn about our classes through recommendations from their Korean friends," said one shop owner.
