Seoul has long been the epicenter of the global beauty industry. With remarkable advances in cosmetics and plastic surgery, the city is like a "holy land" attracting millions of beauty enthusiasts every year. The strong development of the Hallyu wave makes Seoul even more irresistible, when the natural beauty, glowing skin and sparkling eyes of Korean stars become the new standard.
From high-end skin care centers to small cosmetic shops, from professional makeup lessons to unique beauty experiences, Seoul is ready to meet your every need. However, instead of just rushing to buy cosmetics, tourists also take the opportunity to visit makeup studios to get their makeup done and learn the secrets of creating the perfect radiant beauty of Korean stars, according to SCMP.
Seoul is not only a shopping and culinary paradise but also an ideal destination to explore the world of beauty.
Often located in Seoul’s trendiest neighborhoods, these popular studios are frequented by celebrities and regular customers alike. They offer more than just makeup. For example, makeup artists will teach guests beauty tips and techniques in person. This provides a unique experience and opportunity to connect with the latest Korean beauty trends.
Makeup formulas similar to Korean idols are what attracts tourists when coming to Korea.
The studios' message is not just about makeup services, but also about cultural experiences, connecting customers with the latest Korean-style beauty trends and techniques. According to Kim Han-sol, a makeup artist at Neu Haus, a studio in the central Seoul district of Yongsan, beauty sessions at her studio are part of the itineraries of international tourists. Customers often choose hair and makeup packages, then head to the photo studio to capture professional or natural images. "The whole thing has become a new kind of experience," Kim said.
This offers a unique experience and opportunity to connect with the latest Korean beauty trends
With just a few delicate brush strokes, makeup artists can create a miracle, completely transforming the client's face. By harmoniously combining colors and techniques, they have created beauty masterpieces, honoring natural beauty and clearly depicting each person's personality.
The boom in tourism to Seoul’s makeup studios reflects the growing global influence of K-beauty. Most foreign visitors learn about her studio through social media platforms like Xiaohongshu, a Chinese Instagram-like app. “Customers often learn about our classes through recommendations from their Korean friends,” said one shop owner.
