Italy "revives" window wine sales service.

09/08/2020

Amid the pandemic, a series of "wine windows" that seemed to have disappeared since the 20th century have been revived in Italian restaurants and bars.

Italy officially lifted its nationwide lockdown on May 18th. However, the impact of Covid-19 on people's psychology remains significant, so even nearly three months after the lifting of restrictions, the atmosphere in bars and restaurants there is still quite gloomy.

To boost sales and build customer trust, bars and restaurants in Italy have come up with a solution: reviving the "wine window," also known as the wine window.wine bottleA small wooden gate with a high arch appeared here about 400 years ago.

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A "wine window" in Italy.

Customers simply knock on the wooden door upon arrival, and the waiter receives the signal and fills the requested glass of wine. Payment is also streamlined, with coins placed on small metal pallets and passed through this opening. This eliminates direct contact between customers and staff.

wine-window

Initially, "wine windows" were only used in restaurants and bars, but their popularity has multiplied to include "ice cream windows" and "coffee windows" on the streets.

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Currently, although the situation is under control, the number of cases in Italy is still increasing every day. Choosing to set up "shopping windows" is both a way for people to properly protect themselves and an opportunity to revive an ancient cultural tradition that seemed to have disappeared since the mid-20th century.

Jiang Song - Source: 9GAG
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