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According to statistics from the Hollywood Reporter, among the top 100 perfumes of 2012, 31 were associated with the names of famous stars. Some even launched multiple perfumes with different scents depending on the season or holiday…
Antonio Banderas perfume
Of course, the success of these perfume brands is not simply due to their captivating scents, but also to the personalities of the celebrities who created them.
10. Justin Bieber's "Someday": $3 million in sales in the first 3 weeks after going on sale.
Justin Bieber's Someday earned $3 million in its first three weeks after its release in 2011. The product targeted a large female fanbase of Justin Bieber aged 14 to 18. However, the scent was inspired by more mature fragrances.
The retail price of this product on the market is around $65.
9. Antonio Banderas: $13.4 million in revenue in 2011
Antonio Banderas is a popular men's fragrance. The product generated $13.4 million in sales in 2011, four years after its release.
The masculine scent of this perfume is created from bergamot, nutmeg, cinnamon, sandalwood, musk, and mint.
The retail price of a bottle of Antonio Banderas is approximately $37.95.
8. Sean John's Unforgivable: grossed $17.2 million in 2011.
Sean Combs, the hip-hop mogul, has partnered with various companies to create clothing, accessories, and a fragrance bearing his name.
While the women's version of the fragrance didn't garner much attention, the men's version was quite popular and successful. That success brought Sean Comds and the perfume company $17.2 million in 2011.
The retail price of this perfume is approximately $78.
7. Gwen Stefani's Harajuku Lovers: grossed $18 million in 2011.
In 2008, singer Gwen Stefani released the Harajuku Lovers perfume line, which included five fragrances, four of which were inspired by the Japanese Harajuku Girls and one was modeled after Gwen Stefani herself.
Despite being released in 2008, Harajuku Lovers continued to generate $18 million in revenue for Gwen Stefani in 2011.
Each fragrance in this collection has its own unique personality and retails for $45.
6. Jessica Simpson's Fancy: grossed $18 million in 2011.
Jessica Simpson's first perfume brand, Fancy, launched in 2008, included two lines, Fancy Love and I Fancy You, which brought unexpected success to the singer.
Jessica Simpson's luxurious Fancy fragrance line.
Three years after its release, Fancy still brought in $18 million in revenue for Jessica Simpson (in 2011 alone).
The retail price of a bottle of Fancy is approximately $59.
5. Elizabeth Taylor's White Diamonds: grossed $61.3 million in 2010.
Even without considering the captivating scent, the irresistible allure of movie star Elizabeth Taylor was a guarantee of this perfume line's success. Therefore, its revenue of $61.3 million in just one year (2010) was entirely predictable.
This product is currently retailing for $68.
4. Rihanna's Reb'l Fleur: grossed approximately $80 million in 2011.
Known for her fiery and daring style, pop star Rihanna has incorporated that characteristic into her perfume line.
This intensely scented perfume retails for approximately $59.
3. Britney Spears' Curious: grossed $100 million in 5 weeks of release.
Britney has released several fragrances over the past decade, but her biggest success has been her debut perfume line, Curious.
Released in 2004, with an elaborate advertising campaign, Curious earned $100 million in its first five weeks.
Following this success, the pop princess launched several other perfume lines, but none have achieved the same success as Curious.
The retail price of a bottle of Curious is approximately $49.50.
2. Glow by Jennifer Lopez: grossed $300 million in 2004.
Jennifer Lopez (JLo) began her career as a dancer and actress, but is now best known as a singer and television judge.
JLo's Glow was released in the early 2000s and immediately became a sensation. At its peak in 2004, the fragrance generated $300 million in sales and continues to be a favorite today.
The retail price of a jar of Grow is approximately $58.
1. Beyoncé's Heat: $400 million in global sales in its first three years.
Beyonce's Heat is considered elegant and sensual. It quickly became a hugely popular fragrance, grossing $3 million in its first month of release in 2010 and $400 million globally three years later.
The retail price listed on each bottle of Heat perfume is $59.
