Korean Original SeriesSquid GameNetflix's (Squid Game) has caused a fever all over the world, viewers are almost drawn into the fascinating story of this breathtaking survival game. Taking advantage of the popularity of the movie, Netflix quickly opened pop-up spots to promote the movie. The first pop-up station opened at Itaewon Station (Seoul) but had to close due to the complicated developments of the Covid-19 epidemic. After Korea, Netflix brings pop-up moviesSquid Gameto Paris (France).
"Pop-up" is a type of store that only opens temporarily for a short time, in special, unexpected locations. The idea of this type of business was born because small-scale retailers needed to take advantage of the increased shopping demand during a festival or a popular event. Due to the influence ofSquid Gameso powerful, Netflix France took advantage of it to create a Squid Game experience center for audiences to visit and entertain.
On October 2-3, Netflix opened the Squid Game Experience Center at 12 Rue d'Alexandrie in Paris. The event will run from 11 a.m. to 7 p.m. Visitors can try two games similar to the one in the movie: the gameDalgona Sugar Candy Cupsand gameDdakji envelope throwwhich the unnamed character, played by Yong Goo, used to lure the destitute into a fight to the death. The participants were accompanied by staff dressed in pink uniforms and black masks, just like in the movie. Of course, the games required crowds to gather liketug of wargoodred light green lightor dangerous asglass bridge jumpingnot present at this pop-up store.
Since the pop-up store was only open for two weekends, a large number of fans of the movie came to experience it. It was said that the shop was so crowded that visitors had to queue up to two hours to be able to set foot in the premises.
Each pop-up has a minimum of 6 people and a maximum of 12 people, and the maximum stay in the store is 10 minutes. The experience hall on the first floor of the store is decorated with props inSquid Gamesuch as Dalgona candy, piggy banks, marbles and glass marbles. In addition, visitors can wear masks to take souvenir photos or participate in paper-pounding games.
Going down to the basement of the pop-up shop following the instructions of the game master, visitors can experience the second survival game inSquid Game- Dalgona Candy Splitting Game. In the movie, participants have 10 minutes, but here they only have 1 minute and 30 seconds to complete the challenge. If they split the candy into the correct shape within the time limit, they can win a free month of Netflix.
Anriz Menard, head of communications for Netflix France, said: "The Squid Game series is very popular in France so we quickly prepared this event.Squid Gameis on track to become the most successful series in Netflix history. I can't count how many people have visited the pop-up store, it's been amazing."
