On June 5, 2024, the Department of Tourism of Da Nang City organized a conference on wedding tourism development in Da Nang City at the Hyatt Regency Danang Resort & Spa.
At the Conference on wedding tourism development in Da Nang City (referred to as the Conference), the Department of Tourism of Da Nang City announced the Plan for developing wedding tourism in Da Nang and the Pilot Program to attract wedding tourists to Da Nang in the period of 2024 - 2025 with the message "Da Nang - Where happiness originates".
Da Nang City Department of Tourism organized a conference to develop wedding tourism in Da Nang City.
A business connection program between local suppliers and 20 international wedding event organizers was also held within the framework of the Conference.
Ms. Nguyen Thi Hoai An, Deputy Director of the Department of Tourism of Da Nang City, said that Da Nang City is aiming to develop a professional wedding destination with attentive service, with travel programs for relatives and friends of couples combined with experiences at famous tourist destinations in Da Nang.
Explaining the promotional message “Da Nang – Where happiness originates”, Ms. Hoai An said that the simple message contains the beauty of the peaceful, livable city of Da Nang as well as the feelings of the people and tourists towards this destination as a place to meet, date and record beautiful stories not only of couples but also of relatives and friends who come to attend wedding events in Da Nang.
Ms. Nguyen Thi Hoai An, Deputy Director of Da Nang City Department of Tourism, spoke at the event.
The conference also featured speaker Lisa Viegas, Director of the Destination Wedding Planner Congress (DWP Congress), who shared about the picture of the global wedding tourism industry, a field that many destinations are aiming for in their destination development strategies.
Sharing about wedding trends in 2024, Ms. Lisa Viegas said that couples prefer to apply technology to their weddings such as applying AI in design, QR codes, and taking photos from drones. Events are increasingly personalized to show the originality, personality and difference in the couple's wedding. In addition, awareness of sustainability will lead couples to eco-friendly weddings or "micro weddings", small, intimate celebrations.
According to DPW Congress, the wedding tourism market is currently worth an estimated 90 billion USD. From 2022, the Asia Pacific region will contribute significantly to the global wedding market with 40.52%, an annual growth rate of 16.48%. Along with Indonesia, Thailand, Maldives, India, Vietnam has emerged as an attractive wedding destination in this region.
A business connection program between local suppliers and 20 international wedding event organizers was also held within the framework of the Conference.
Leaders of the Da Nang Department of Tourism also discussed with Ms. Lisa Viegas about the plan to host the DWP Congress in the following years in the Wedding Destination Development Plan.
DWP Congress is the largest global networking platform for wedding planners, destinations, hotels and industry suppliers. The event has been organized by QnA International in collaboration with national tourism organizations since 2014 in many tourist cities such as Qatar, Indonesia, Greece, Mauritius, Florence, Thailand, Mexico and Dubai. The common point of the host destinations is that they are potential wedding tourism destinations, exploiting DWP Congress as a key event to promote their wedding destinations and connect with global wedding planners.
Pilot program to attract wedding tourists to Da Nang
As one of the main contents of the Da Nang Wedding Tourism Development Plan 2024-2025, the Pilot Program to Attract Wedding Tourists is applied during the 2 years 2024 - 2025 for tourist weddings of 50 guests or more held at hotels and resorts in Da Nang.
The pilot program to attract wedding tourists is considered one of the stimulus activities to attract tourists to Da Nang city in the period of 2024 - 2025, specifically:
- Wedding events (weddings, wedding anniversaries, etc.) held in Da Nang must have a party scale and number of room nights that meet the prescribed conditions, including:
+ Level 1: From 50 - 100 guests/party, minimum stay: 25 room nights.
+ Level 2: From 100 - 200 guests/party, minimum stay: 50 room nights.
+ Level 3: Over 200 guests/party, minimum stay: 100 room nights.
+ Requirements: Stay at one of the hotels and resorts in Da Nang. Agree to cooperate with the press and share selected images of the city's welcoming activities.
The pilot program to attract wedding tourists is considered one of the stimulus activities to attract tourists to Da Nang city in the period of 2024 - 2025.
Before issuing the Pilot Program, Da Nang had implemented a program to welcome couples to organize tourist weddings in Da Nang and received the attention of many couples as well as wedding event organizers, especially couples from the Indian wedding market.
The first show to celebrate the Indian wedding of bride Tuisha and groom Gaurav was held in January 2023.
According to survey information from hotels and event companies in Da Nang city, in 2023 there will be about 100 wedding events with a total of 24,000 wedding tourists attending the event and revenue reaching 200 - 300 million/01 wedding event.
In the first 5 months of 2024, Da Nang also welcomed 4 weddings of Indian couples with more than 1,200 guests, and advised more than 26 couples interested in Da Nang as a destination. Although the numbers are still modest, wedding tourism is gradually making significant contributions to the city's tourism industry structure.
The First Indian Wedding Filled With Pink at Danang Marriott Resort & Spa
Famtrip program for international wedding planners
Exchange and connection activities between service providers and international wedding event organizers are also held within the framework of the Conference. Not only is it an opportunity for businesses to introduce their products and services in Da Nang, this activity is also expected by wedding organizers because of the ability to access and learn about price ranges and types of services from suppliers.
20 professional and renowned wedding event organizers from major cities of India including Mumbai, New Delhi, Kolkata, Ahmedabad and from Bangkok, Thailand to Da Nang in the Wedding Destination Survey Program, organized by the Department of Tourism from June 5-9, 2024.
The program received the coordination and support of many businesses including Da Nang Marriott Resort & Spa, Sheraton Grand Da Nang Resort & Convention Center, Renaissance Hoi An Resort & Spa, Sun Group, Furama Resort Da Nang, Vinpearl, Hyatt Regency Danang Resort & Spa, Wyndham Royal Hoi An, Da Nang Mikazuki Japanese Resorts & Spa, Naman Retreat...
Da Nang, the destination for wedding tourism, "Where happiness begins"
Mr. David Ippersiel, General Manager of Sheraton Grand Danang Resort & Convention Center, shared that accompanying the Danang Department of Tourism to welcome wedding event organizers to survey the Danang destination underlines the resort’s commitment to making Danang a top wedding destination with its impressive beauty, high-class infrastructure and excellent hospitality. “We believe that this partnership will not only promote Danang as a destination but also strengthen the brand’s presence in the wedding segment, while bringing memorable experiences to couples and their families,” said Mr. Ippersiel.
The Danang Wedding Tourism Conference initially realized the plan to promote Danang as “The Origin of Happiness”, making Danang a pioneering destination to promote the wedding tourism segment to diversify the market, gradually exploiting high-quality customer segments in depth.
