Gen Z, Millennials, and Gen X: What are the differences in their hotel choices?

Generation Z: Free-spirited, individualistic, and fond of new experiences.

As a generation that grew up with technology, Gen Z (young people born between 1997 and 2012) prioritize safety and transparency in all activities, including travel. 47% of Gen Z prefer safe and secure resorts, and 46% want accommodations with transparent pricing and no hidden fees.

Furthermore, this generation is always eager for new experiences. 20% of Gen Z are interested in accommodation options such as glamping, homestays, or hotels with unconventional designs that reflect their personal style. Factors like Instagrammable spots and plenty of photogenic locations are also a big plus for Gen Z when choosing accommodation.

For Gen Z, booking a hotel room is not simply about finding a place to sleep, but also a way to express their personality and lifestyle. They often share their experiences on social media, thereby creating new travel trends for the younger generation.

Representing the dynamic and enthusiastic younger generation, Nguyen Hong Hanh (born in 1999, Hanoi) is always ready to "pack her bags and go" to explore new places whenever she has free time. For her, short trips are the perfect way to recharge and experience new things. As a modern Gen Z girl, Hong Hanh always knows how to utilize technology to optimize her travel experiences.

"On every trip, I always prioritize hotels with a wide range of amenities to fully enjoy my vacation. Besides that, modern rooms with many impressive photo opportunities are also something I care about. I usually book rooms through apps to get deals that help save on travel costs," she shared.

In addition, 18% of Gen Z prioritize pet-friendly destinations, demonstrating their love for animals and desire to share every moment with their four-legged friends.

Millennials: Seeking convenience and prestige

The dynamic and busy Millennial generation (born between 1981 and 1996) values ​​convenience and comfort in travel. They often book accommodations through mobile apps, and 53% of Millennials prefer convenient locations near attractions and entertainment venues to optimize their exploration time.

58% of Millennials prioritize clean and tidy accommodations to fully enjoy their vacation. 57% desire reasonable prices to balance their budget for other leisure activities.

They are also willing to pay for premium services and desire to enjoy a high-class resort experience. They love luxurious hotels with complete amenities and diverse services such as spas, swimming pools, restaurants, etc. This is because 25% of Millennials want to enjoy a resort near the beach or with a swimming pool and BBQ area to bond with friends and family.

As a busy office worker with a hectic work schedule, Dao Hoang Bich Phuong (born in 1993, Hanoi) always cherishes long holidays to recharge and enjoy life. Traveling is the perfect "remedy" to help her relieve stress and find balance in life.

“During holidays, I often choose all-inclusive resort packages with many services to fully enjoy my vacation. I want to relax and experience high-end services after a series of hard working days. Resorts with full amenities, diverse services, and many entertainment activities will help me avoid traveling much and allow me to fully enjoy my time off,” Bich Phuong said.

Furthermore, Millennials are also concerned about factors such as environmental protection and social responsibility when choosing accommodation. They often prioritize hotels that have programs encouraging energy efficiency, water conservation, or the use of environmentally friendly products.

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Generation X: Prioritizing price and peace of mind.

As a generation that values ​​security and peace of mind, Gen X (those born between 1965 and 1980) are concerned with essential elements in travel. They often choose hotels that offer reasonable prices, guaranteed safety, and basic amenities.

53% of Gen X prioritize choosing reasonably priced hotels to fit their family budget. 48% want accommodation that ensures safety and security for a fulfilling vacation.

Gen X also tends to book directly with hotels or through familiar travel companies or tour packages. They are interested in promotions and deals and usually consider their options carefully before making a decision.

Basic amenities such as Wi-Fi, hot water, and air conditioning to ensure comfort throughout the trip are also standards they set. 29% of Gen X prefer hotels near the beach to enjoy the fresh air and picturesque natural scenery.

Furthermore, this generation often travels with family or friends, so they prioritize convenience and comfort for the whole group. They always favor hotels with spacious areas suitable for shared activities such as cooking and entertainment.

Representing the U60 generation, Ms. Hoang Thi Bich Lien (Dong Da district, Hanoi) brings a refined and minimalist travel style. For her, travel doesn't need to be overly elaborate or luxurious; what's important is comfort, convenience, and suitability to the needs of herself and her family.

“I often book flight and hotel packages through familiar travel agencies to save time and money. Spacious villas near the beach are always my top choice for trips with family and friends. There, we can comfortably enjoy the fresh air, cook our own meals, and live as if we were at home,” she shared.

Phuong Mai is a reporter for Travellive Magazine in Hanoi.

Phuong Mai