Generation Z: Free, individualistic and loves new experiences
As a generation that grew up with technology, Gen Z (young people born between 1997 and 2012) values safety and transparency in all activities, including travel. 47% of Gen Z prioritize choosing safe and secure resorts and 46% want accommodations that are transparent about prices, with no hidden fees.
Gen Z values safety and transparency in all activities, including travel.
Furthermore, this generation always craves new experiences. 20% of Gen Z enjoys accommodation types such as glamping, homestays or hotels with unique designs that bear a strong personal touch. Factors such as being Instagrammable and having many virtual living corners are also big pluses for Gen Z when choosing a place to stay.
For Gen Z, booking a hotel room is not just about finding a place to sleep, but also a way to express their personality and lifestyle. They often share their experiences on social networks, thereby creating a new travel trend for the young generation.
For Gen Z, booking a hotel room is not simply a place to sleep, but also a way to express their personality and lifestyle.
Representing the dynamic and enthusiastic young generation, Nguyen Hong Hanh (born in 1999, Hanoi) is always ready to “pack up and go” to explore new lands whenever she has free time. For her, short trips are the perfect choice to recharge and experience new things. As a modern Gen Z girl, Hong Hanh always knows how to take advantage of technology to optimize her travel experience.
“On every trip, I always prioritize hotels with a variety of amenities to fully enjoy my vacation. In addition, modern rooms with many impressive check-in angles to satisfy my photography needs are also things I care about. I often book rooms through applications to receive incentives to help save costs for the trip,” she confided.
Additionally, 18% of Gen Z prioritize pet-friendly destinations, demonstrating their love for animals and desire to share every moment with their four-legged friends.
Representing the dynamic and enthusiastic young generation, Nguyen Hong Hanh (born in 1999, Hanoi) is always ready to "pack up and go" to explore new lands whenever she has free time.
Millennials: Seeking Convenience and Class
The active and busy Millennials (born between 1981 and 1996) care about convenience and comfort when traveling. They often book rooms through mobile applications and 53% of Millennials prefer convenient locations, close to attractions and entertainment areas to optimize their time to explore.
The active and busy generation Millennials care about convenience and comfort in travel.
58% of Millennials prioritize clean, tidy accommodations to fully enjoy their vacation. 57% want reasonable prices to balance their budget for other fun activities.
They are also willing to pay for high-end services and want to enjoy a classy resort experience. They love luxury hotels with full amenities and diverse services such as spas, swimming pools, restaurants... Because 25% of Millennials want to enjoy a resort space near the beach or have a swimming pool, BBQ area to connect with friends and family.
Millennials are also willing to pay for premium services and want to enjoy a classy resort experience.
As a busy office worker with a hectic work schedule, Dao Hoang Bich Phuong (born in 1993, Hanoi) always cherishes long Tet holidays to recharge her energy and enjoy life. Traveling is the perfect “medicine” to help her relieve stress and find balance in life.
“During holidays, I often choose resorts with many services to fully enjoy my vacation. I want to relax and experience high-class services after a series of hard working days. Resorts with full facilities, diverse services, and many entertainment activities will help me not have to move much and can fully enjoy my vacation time,” said Bich Phuong.
As a busy office worker with a hectic work schedule, Dao Hoang Bich Phuong (born in 1993, Hanoi) always cherishes long Tet holidays to recharge her batteries and enjoy life.
In addition, Millennials also care about factors such as environmental protection and social responsibility when choosing a place to stay. They often prioritize hotels with programs that encourage efficient energy use, water saving or the use of environmentally friendly products.
Generation X: Value price and peace of mind
As a generation that values value and security, Gen X (those born between 1965 and 1980) cares about the essentials when traveling. They often choose hotels that are reasonably priced, ensure safety and basic amenities.
53% of Gen X prioritize choosing hotels with reasonable prices to suit the family budget. 48% want a place to stay that ensures safety and security for a complete vacation.
Gen X also tends to book directly with hotels or through familiar travel agencies or tour packages. They are interested in promotions and offers and often consider carefully before making a decision.
As a generation that values value and peace of mind, Gen X cares about the essentials in travel.
Basic amenities such as wifi, hot water, air conditioning, etc. to ensure comfort during the trip are also their standards. 29% of Gen X prefer hotels near the beach to enjoy the fresh air and poetic natural scenery.
In addition, this generation often travels with family or friends, so they care about the convenience and comfort of the whole group. Always prioritize hotels with spacious spaces, suitable for common activities such as cooking, entertainment, etc.
Additionally, Gen X often travels with family or friends, so they care about the convenience and comfort of the whole group.
Representing the U60 generation, Ms. Hoang Thi Bich Lien (Dong Da district, Hanoi) brings a sophisticated and minimalist travel style. For her, travel does not need to be too elaborate or luxurious, but the important thing is comfort, convenience, and suitability to the needs of herself and her family.
“I often book flight and hotel combos at familiar travel agencies to save time and money. Villas with spacious spaces near the sea are always the top choice for my trips with family and friends. There, we can comfortably enjoy the fresh air, cook for ourselves and live like at home,” she shared.
Representing the U60 generation, Ms. Hoang Thi Bich Lien (Dong Da district, Hanoi) brings a sophisticated and minimalist travel style.
