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1Malaysia Mega Sale CarnivalThis is one of the three biggest shopping campaigns of the year aimed at promoting Malaysia as a world-class shopping destination for both domestic and international tourists. The other two campaigns are1Malaysia Super Sale(01 - 31/03) and1 Malaysia Year-End Sale(November 1st - December 31st). Organized by the Malaysia Shopping Promotion Board, under the Malaysia Tourism Promotion Board, these three shopping festivals have generated significant profits for the local retail industry and boosted tourism spending in Malaysia.
Opening Ceremony of the Discount Shopping Festival1Malaysia Mega Sale CarnivalOrganized jointly by the Malaysia Tourism Promotion Board and Avenue K Shopping Centre, under the chairmanship of the Director General of the Malaysia Tourism Promotion Board, Mr. Y.Bhg. Datuk Seri Mirza Mohammad Taiyab.
The Discount Shopping Festival also takes place concurrently with the Unified Shopping Season program.1Malaysia Unified SaleOrganized by the Ministry of Internal Trade, Cooperation and Consumer Affairs, the campaign attracted participation not only from the shopping and retail industry but also from other sectors such as banking, spas, hotels, transportation, and media. A total of 15,958 brands from 3,424 companies nationwide participated in this discount campaign.
ENJOY THE SHOPPING FESTIVAL
Taking place from June 15th to August 31st, 2016, the Discount Shopping Festival1Malaysia Mega Sale CarnivalWith a range of promotions, discounts, and product cashback programs, domestic customers eagerly anticipating the upcoming major holiday Hari Raya Aidilfitri will be attracted, while international tourists can enjoy a wonderful shopping experience during their summer vacation in Malaysia.
The Discount Shopping Festival features participation from most shopping malls in Malaysia, offering many irresistible deals as well as themed events and fun activities related to food, entertainment, and relaxation.
Shoppers can find the most exciting shopping information in Malaysia by following Miss SHOPhia, Malaysia's shopping icon. Miss SHOPhia is a companion who guides and updates shoppers on places, events, and trends through her Facebook page (facebook.com/missshophia), Instagram (@miss_shophia), and Twitter (twitter.com/missshophia).
Alongside the promotional program celebrating the Hari Raya Aidilfitri festival, Avenue K Shopping Center is also holding an online contest, 'Find Miss SHOPhia', running from July 1st to August 31st. Participants need to find Miss SHOPhia in any of the display areas within Avenue K Shopping Center, take photos of all their finds in the most unique style, and post them on Instagram with the hashtags #AKMS2016, #AvenueKMY, and #1Malaysiamegasale2016.
In addition, Kuala Lumpur Fashion Week Ready To Wear 2016 was one of the prominent events held during the Discount Shopping Festival.1Malaysia Mega Sale UndergroundThis event serves as a bridge between businesses and consumers, helping designers promote their ready-to-wear collections to domestic and international audiences. The show will take place at Pavilion Kuala Lumpur Shopping Centre from August 17th to 21st, featuring stunning designs from over 80 designers.
BASIC DATA
1. Shopping is one of the most profitable sectors in Malaysia's tourism industry, included in the National Key Economic Zones (NKEA) program with 12 Entry Point Projects.Entry Point Projects(EPPs). Three of these relate to purchasing:
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EPP 1: Positioning Malaysia as a duty-free shopping destination.
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EPP 2: Design vibrant shopping districts in Malaysia with Bandar Utama, Bandar Sunway, Subang Jaya, Jalan Tuanku Abdul Rahman, Georgetown, Johor Bahru, Malacca, Sabah, and Sarawak becoming new shopping areas.
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EPP 3: Establish new high-end outlet centers in Malaysia, specifically Johor Premium Outlet, Mitsui Outlet Park, Freeport A'Famosa Outlet, and Genting Premium Outlet.
2. In 2015, spending on shopping contributed 21.6 billion Malaysian Ringgit (RM), equivalent to 31.3% of the total 69.1 billion RM in tourism revenue. This also marked the first time that shopping surpassed accommodation, becoming the largest component of the country's tourism income.
3. To date, Kuala Lumpur has received numerous international shopping awards, including "Fifth Best Shopping Destination in the World" in 2016 by Expedia UK, and "Second Best Shopping Destination for Muslims" in the Organization of Islamic Cooperation (OIC) category in 2015, as voted by CrescentRating and MasterCard Muslim Travel Shopping Index.
