1Malaysia Mega Sale Carnivalis one of the three biggest shopping campaigns of the year to promote Malaysia as a world-class shopping destination for domestic and international tourists. The other two campaigns are1Malaysia Super Sale(March 1 - 31) and1Malasia Year-End Sale(November 1 - December 31). Organized by the Malaysia Shopping Promotion Board, under the Tourism Malaysia Board, these three shopping festivals have brought great profits to the local retail industry as well as boosted tourism spending in Malaysia.
Opening Program of the Discount Shopping Festival1Malaysia Mega Sale Carnivalco-organized by Tourism Malaysia and Avenue K Shopping Mall under the chairmanship of Tourism Malaysia Director-General, His Excellency Y.Bhg. Datuk Seri Mirza Mohammad Taiyab.
The Sale Shopping Festival also takes place concurrently with the Unified Shopping Season program.1Malaysia Unified SaleOrganized by the Ministry of Domestic Trade, Cooperation and Consumerism, the event saw participation from not only the shopping and retail industry but also from other sectors such as banking, spa, hotel, transportation and media. A total of 15,958 brands from 3,424 companies nationwide participated in this discount campaign.
ENJOY THE SHOPPING FESTIVAL
Taking place from June 15 to August 31, 2016, the Discount Shopping Festival1Malaysia Mega Sale CarnivalWith a series of promotions, discounts, and product refunds, domestic customers who are excited to celebrate the upcoming Hari Raya Aidilfitri holiday will be attracted, while international tourists can enjoy a wonderful shopping experience during their summer vacation in Malaysia.
The Shopping Sale Festival features most shopping malls in Malaysia, offering irresistible deals as well as themed events and fun activities featuring food, entertainment and relaxation.
Shoppers can find the best shopping information in Malaysia by following Miss SHOPhia, Malaysia’s shopping icon. Miss SHOPhia is a shopping companion who guides and updates shopaholics on locations, events and trends via Facebook (facebook.com/missshophia), Instagram (@miss_shophia) and Twitter (twitter.com/missshophia).
In conjunction with the Hari Raya Aidilfitri promotion, Avenue K Shopping Centre is also holding an online contest, 'Find Miss SHOPhia', which will run from 1 July to 31 August. Participants need to find Miss SHOPhia at any of the display areas in Avenue K Shopping Centre and take all the photos they find in their most unique style and upload them on Instagram with the hashtags #AKMS2016, #AvenueKMY and #1Malaysiamegasale2016.
Besides, Kuala Lumpur Fashion Week Ready To Wear 2016 is one of the prominent events held during the Sale Shopping Festival.1Malaysia Mega Sale Carnival. This event is a bridge between businesses and consumers, helping designers promote their ready-to-wear collections to local and international audiences. The show will take place at Pavilion Shopping Mall Kuala Lumpur from August 17 to 21 with beautiful designs from more than 80 designers.
BASIC DATA
1. Shopping is one of the most profitable sectors in the Malaysian tourism industry, included in the National Key Economic Area (NKEA) program with 12 Entry Point ProjectsEntry Point Projects(EPPs). Three of these relate to procurement:
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EPP 1: Positioning Malaysia as a duty-free shopping destination.
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EPP 2: Design vibrant shopping districts in Malaysia with Bandar Utama, Bandar Sunway, Subang Jaya, Jalan Tuanku Abdul Rahman, Georgetown, Johor Bahru, Malacca, Sabah and Sarawak becoming new shopping areas.
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EPP 3: Establishment of new premium outlet malls in Malaysia, namely Johor Premium Outlet, Mitsui Outlet Park, Freeport A'Famosa Outlet and Genting Premium Outlet.
2. In 2015, shopping spending contributed 21.6 billion Malaysian Ringgit (RM), equivalent to 31.3% of the total 69.1 billion RM tourism receipts. This was also the first time that shopping surpassed accommodation to become the largest component of national tourism income.
3. To date, Kuala Lumpur has won numerous international shopping awards including “Fifth Best Shopping Destination in the World” in 2016 by Expedia UK, and “Second Best Muslim Shopping Destination” in the Organisation of Islamic Cooperation (OIC) Destination category in 2015 by CrescentRating and MasterCard Muslim Travel Shopping Index.
