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Understanding that young people always need effective relaxation solutions to temporarily escape the hustle and bustle of life, La Vie presents "A Moment of Serenity from Nature," a large-scale event combining the five senses at Nguyen Hue Walking Street, featuring many interesting and unique experiential activities. Through this event, La Vie hopes to encourage young people to transform moments spent drinking water into breaks with nature to rejuvenate their minds and bodies.
At the event, La Vie also introduced its long-term program “La Vie – A Little Peace for Vietnam,” which is implemented with three main objectives:
A Little Peace for Everyone: La Vie conducts campaigns to encourage and inspire individuals to regenerate positive energy for their mind and body through green energy from nature. La Vie focuses on building awareness of the importance of rest and positive energy regeneration for over 16,000,000 people and expects to encourage more than 50,000 people to participate in exercise programs each year.
La Vie presents a large-scale "Peaceful Rest Stop from Nature" experience that engages all five senses at Nguyen Hue Walking Street.
A touch of peace for the community: La Vie creates green spaces, commits to helping 10,000 urban residents access nature each year, and recycles 100% of the water used in production to provide clean drinking water for the people.
A little peace for the planet: La Vie is a pioneer in applying the circular economy model in production, with 100% of its product packaging designed to be recyclable. And by 2025, nearly 50% of La Vie's packaging will use recycled plastic.
The ambassadors and guests at the event.
Specifically in 2024, La Vie launched the "A Little Peace for the Multisensory World" campaign with the mission of bringing a little peace to everyone. The campaign involved consultation from psychology experts and the participation of influential figures such as Khoai Lang Thang, Minh Tú, MONO, Helly Tống, and Dino Vũ. Notably, the first-ever appearance of the "Little Peace Assistant," developed with AI technology to answer community questions on stress-related topics, attracted widespread attention, especially among young people on social media platforms. And the "A Little Peace from Nature" event in 2024 was the meeting point for the community to meet, share, and form a healthy lifestyle trend called "A Little Peace," with many unique activities.
- A personalized experience powered by AI technology, featuring five zones representing the senses—named "Sightful Serenity," "Soundful Serenity," "Smellful Serenity," "Tasteful Serenity"—connected to form a journey culminating in the world of the five senses within the "Little Serenity Assistant" space.
- Admire the giant version of "Little Peace Assistant" created using vivid projection technology, with dynamically changing expressions.
- Notably, the rest stop also features the participation of many influential figures in the youth community who come together to inspire a positive outlook on life and enjoy moments of rejuvenating positive energy.
Huy Tran participates in recycling activities with La Vie.
Khoai Lang Thang was excited at the event.
Through this event, La Vie hopes to extend its journey of inspiring a fulfilling life through short connections with nature, encouraging young people to transform moments of drinking water into breaks with nature to rejuvenate their minds and bodies. La Vie's natural mineral water, with its six essential minerals, is one of the effective ways to help young people rejuvenate their minds and bodies, enabling them to face challenges and opportunities with greater enthusiasm. As the number one natural mineral water brand in the Vietnamese market, accompanying Vietnamese people for over 30 years, La Vie always strives to bring positive values to consumers' lives.
Mr. Rabie Issa, General Director of La Vie Co., Ltd., shared his thoughts at the event.
At the event, Mr. Rabie Issa, General Director of La Vie, shared: “As a brand always pursuing the mission of bringing consumers the most effective solutions from the essence of nature, La Vie is also aware of its responsibility in inspiring people to practice short breaks in life so that everyone can successfully regenerate positive energy. We believe that bringing nature into effective and suitable energy regeneration solutions for the community in general and the younger generation in particular can help them be more creative at work, full of enthusiasm to explore many beautiful aspects of life in the future. And giving the body abundant minerals from La Vie natural mineral water is also a way to keep the mind and body healthy, love yourself, and live more fully each day.”
Information about La Vie:
Launched in 1992, La Vie, a member of the Nestlé Vietnam family, carries the aspiration to provide healthy natural mineral water to Vietnamese consumers. For over 30 years, La Vie natural mineral water company has continuously strived to develop and provide the best products and services to its customers. According to market research results from Kantar, since 2022, La Vie has become the leading brand in the bottled mineral water industry in Vietnam. Under the quality supervision of Nestlé Water, the world's leading bottled water company, and extracted using modern and completely closed-loop technology, La Vie natural mineral water is the result of nature's filtration, offering consumers water with a pure, delicious taste and retaining all six essential minerals for the body.
