VI
EN
Understanding the fact that young people always need effective relaxation solutions to temporarily step out of the hustle and bustle of life, La Vie brings "A Little Peaceful Stop from Nature" combined with 5 senses on a large scale at Nguyen Hue Walking Street, with many interesting and unique experiences. Through this event, La Vie hopes to encourage young people to turn drinking moments into breaks with nature to regenerate their mind and body.
At the event, La Vie also introduced the long-term vision program “La Vie – A Little Peace for Vietnam”, implemented with 3 main purposes:
A Little Peace for Everyone: La Vie conducts campaigns to encourage and inspire people to regenerate positive energy for their minds and bodies through green energy from nature. La Vie focuses on building awareness about the importance of rest and positive energy regeneration for more than 16,000,000 people and expects to call on more than 50,000 people to practice each year.
La Vie brings a large-scale “Nature Stop” combining the 5 senses at Nguyen Hue Walking Street.
Peace for the community: La Vie creates green spaces, commits to helping 10,000 urban residents access nature each year, and recycles 100% of water used in production to provide clean water for daily life.
Peace for the planet: La Vie pioneers the circular economy model in production, 100% of product packaging is designed to be recyclable. And by 2025, nearly 50% of La Vie packaging will use recycled plastic.
Ambassadors and guests at the event.
And specifically in 2024, La Vie launched the campaign "A Little Peace of Mind" with the mission of bringing a Little Peace to everyone. The campaign has the participation of consultants from psychological experts, the companionship of influential figures such as Khoai Lang Thang, Minh Tu, MONO, Helly Tong, Dino Vu. In particular, the first appearance of "A Little Peace Assistant" developed by AI technology to respond to all questions from the community on topics related to stress, has attracted a lot of attention, especially from the young generation on social networking platforms. And the event "A Little Peace from Nature" in 2024 is the meeting place for the community to meet, share and form a healthy living trend called "A Little Peace" with many special activities:
- Personalized experience using AI technology with 5 areas representing the senses named Sac Yen, Am Yen, Huong Yen, Cam Yen, Vi Yen, connected together to form a journey with the final destination being the world of 5 senses right inside the "Chut Yen Assistant" space.
- Admire the giant version of "Assistant Chut Yen" created by vivid image projection technology, flexibly changing expressions.
- In particular, the rest stop also has the participation of many influential faces in the youth community to inspire life and enjoy moments of positive energy regeneration.
Huy Tran participates in recycling activities with La Vie.
Khoai Lang Thang was excited at the event.
Through this event, La Vie hopes to extend the journey of inspiring a full life through short connections with nature, encouraging young people to turn drinking moments into breaks with nature to regenerate their minds and bodies. And La Vie natural mineral water with 6 essential minerals is one of the effective ways to help young people regenerate their minds and bodies to take on all challenges and opportunities with a more enthusiastic mindset. As the number one natural mineral water brand in the Vietnamese market, accompanying Vietnamese people for over 30 years, La Vie always strives to bring good values to consumers' lives.
Mr. Rabie Issa - General Director of La Vie Company Limited shared at the event.
At the event, Mr. Rabie Issa - General Director of La Vie shared: “As a brand that always pursues the mission of bringing consumers the most effective solutions from the essence of nature, La Vie is also aware of its responsibility in inspiring people to practice short breaks in life so that they can successfully regenerate positive energy. We believe that bringing nature into effective and suitable energy regeneration solutions for the community in general and the young generation in particular can help us be more creative at work, full of enthusiasm to explore many beautiful areas of life in the future. And giving the body a rich source of minerals from La Vie natural mineral water is also a way to keep the mind and body healthy, love yourself and live more fully every day.”
Information about La Vie:
Launched in 1992, La Vie, a member of the Nestlé Vietnam family, carries the desire to provide healthy natural mineral water to Vietnamese consumers. Over the past 30 years, La Vie natural mineral water company has continuously strived to develop and provide the best products and services to customers. According to market research results from Kantar, since 2022, La Vie has become the leading brand in the bottled mineral water industry in Vietnam. Under the quality supervision of Nestlé Water Group, the world's leading company in bottled drinking water, exploited by a modern and completely closed technological process, La Vie natural mineral water is the result of natural filtration, providing consumers with a source of water with a pure, delicious taste, preserving all 6 essential minerals for the body.
