According to CNN, Xiaohongshu has become an indispensable travel guide for young Chinese people. "This app is quite comprehensive because it provides many travel utilities that other platforms cannot compare to," said Jiao Le, a tourist from Beijing.
Xiaohongshu is not only a place to share travel experiences, but also an aggregator platform, providing a variety of services such as booking flights, booking hotels, finding places to eat and even hiring local tour guides. With its high personalization and vibrant community, Xiaohongshu not only helps users plan their trips easily but also contributes to the formation of new travel trends, greatly impacting the Chinese tourism industry.
Xiaohongshu is not only a travel guide, but also a vibrant travel experience sharing community.
With a population of about 1.4 billion, China is considered a large market in the smokeless industry. However, some travel websites have not yet exploited this potential market share by providing Chinese language support to users.
Although it was born after other social networking platforms, Xiaohongshu quickly won the hearts of users thanks to its outstanding advantages such as friendly interface, diverse features and vibrant community. The application has made the most of the limitations of competitors to create a completely new and attractive product. Xiaohongshu constantly innovates and updates new features to meet the increasing needs of users. This helps the application always maintain its leading position and attract a large number of new users.
Normal places, but when appearing on this platform, suddenly become hotter than ever
Xiaohongshu is not only a photo sharing app, but also a "factory" of new tourist destinations. This app has strongly hit the photography and "virtual life" psychology of young Chinese people, turning travel into a race to find the most beautiful virtual living corners.
Many destinations around the world have seen a surge in mainland visitors thanks to the "red book". For example, the red wall in Seongsu-dong, South Korea, which used to be a normal street corner, has now become a must-see check-in spot for tourists thanks to the sparkling photos shared on Xiaohongshu. Each photo tells a story, each location has its own charm, making young people constantly explore and share their experiences. Xiaohongshu has truly revolutionized the tourism industry, turning ordinary users into explorers and inspirers.
However, the downside to the platform's appeal is the overload of tourists, which affects local people.
According to CNN, some elderly residents and housewives have complained to the authorities to come up with appropriate measures to satisfy visitors' "thirst" for taking photos and ensure people's safety.
Xiaohongshu was founded in 2013 and has attracted around 300 million users. The app allows Chinese people to share their daily activities. Most of the platform's users are young people aged 35 and under and live in urban areas.
