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According to CNN, Xiaohongshu has become an indispensable travel guide for young Chinese people. "This app is quite comprehensive because it offers many travel features that other platforms can't match," shared Jiao Le, a traveler from Beijing.
Xiaohongshu is not just a place to share travel experiences, but also a comprehensive platform offering a variety of services such as booking flights, reserving hotels, finding restaurants, and even hiring local guides. With its high degree of personalization and vibrant community, Xiaohongshu not only helps users plan trips easily but also contributes to shaping new travel trends, significantly impacting China's tourism industry.
Xiaohongshu is not just a travel guide, but also a vibrant community for sharing travel experiences.
With a population of approximately 1.4 billion, China is considered a huge market in the tourism industry. However, some travel websites have not yet exploited this potential market share by offering Chinese language options to users.
Despite being launched later than other social media platforms, Xiaohongshu quickly won over users thanks to its superior advantages such as a user-friendly interface, diverse features, and a vibrant community. The application took full advantage of the limitations of its competitors to create a completely new and attractive product. Xiaohongshu constantly innovates and updates its features to meet the ever-increasing needs of users. This helps the application maintain its leading position and attract a large number of new users.
Ordinary places suddenly become incredibly popular when they appear on this platform.
Xiaohongshu is not just a photo-sharing app, but also a "factory" for creating new travel destinations. The app has strongly tapped into the Chinese youth's love of taking photos and posting them online, turning travel into a race to find the most beautiful spots for Instagram-worthy pictures.
Many destinations around the world have seen a surge in mainland Chinese tourists thanks to "red lists" (referring to tourist attractions listed in the Red List). For example, the red wall in Seongsu-dong, South Korea, which was once a quiet street corner, has become a must-visit check-in spot for tourists thanks to stunning photos shared on Xiaohongshu. Each photo tells a story, each location holds its own unique charm, prompting young people to constantly explore and share their experiences. Xiaohongshu has truly revolutionized the tourism industry, transforming ordinary users into explorers and inspirational figures.
However, the downside to the platform's appeal is the influx of tourists, which negatively impacts local residents.
According to CNN, some elderly residents and housewives have complained to the authorities, requesting appropriate measures to satisfy tourists' desire to take photos while ensuring the safety of the residents.
Xiaohongshu, founded in 2013, has attracted approximately 300 million users. The app allows Chinese people to share their daily lives. The majority of its users are young people aged 35 and under, living in urban areas.
