On the evening of October 4, the opening ceremony of the Hanoi Ao Dai Tourism Festival 2024 took place at Doan Mon Square Stage - Thang Long Heritage Conservation Center, Hanoi. In that space, many scenes, dances, and fashion shows recreated Hanoi - the heroic, resilient, and brave capital in combat, which is constantly innovating, developing, and integrating.
On the evening of October 4, at the Thang Long Heritage Conservation Center, Hanoi, the opening ceremony of the Hanoi Tourism Ao Dai Festival 2024 took place.



The 2024 Hanoi Ao Dai Tourism Festival is an annual cultural and tourism event that takes place every year and this year is identified by the city as one of the special events to celebrate the 70th anniversary of the Capital Liberation Day (October 10, 1954 - October 10, 2024). This is an event that tells the heroic historical stories of the Capital throughout its 70-year journey with a variety of activities taking place from the beginning of August organized by the Hanoi Department of Tourism, the City Women's Union, the Hanoi Youth Union and related units.
At the opening night of the art program “The Quintessence of Ao Dai” including 3 chapters: Golden History, Interchange Bridge, Journey of Spread. The art program combines tradition and modernity, with a special atmosphere recreating the historical journey of 70 years of Liberation of the Capital with the image of Vietnamese Ao Dai as the main center.

The 2024 Hanoi Tourism Ao Dai Festival is an activity in a series of high-profile activities celebrating the 70th anniversary of the Liberation of the Capital.
The program has the participation of hundreds of famous singers and artists, bringing heroic songs associated with the 70-year history of Hanoi, the Capital. At the Opening Ceremony, Ao Dai collections of designers from all over the country such as: Do Trinh Hoai Nam, Duc Hung, Quang Hoa, Cao Minh Tien, Miss Ngoc Han, Thuy Nguyen, La Hang, Vu Thao Giang, Luu Quynh Lan... and Ao Dai brands such as OZ Design House... were performed.
The festival takes place continuously for 3 days from October 4 to 6, 2024, with many programs attracting a large number of people to participate such as: City Bus The Quintessence of Ao Dai; Ao Dai performance by designers and the final round of the Ao Dai design contest; Ao Dai Carnival takes place on October 5 with the participation of 1,000 people...
The 2024 Hanoi Tourism Ao Dai Festival aims to honor the beauty of traditional ao dai, introduce the beauty and convenience of ao dai to make ao dai a familiar outfit for all genders and all industries, chosen for regular use in daily work and on important holidays and events of the year.


During the 3 days of the 2024 Ao Dai Tourism Festival, there are many attractive activities.
Speaking at the opening ceremony, Ms. Vu Thu Ha - Vice Chairman of Hanoi People's Committee said: "This year's Hanoi Ao Dai Tourism Festival is held on the occasion of the whole country and the Capital celebrating the 70th anniversary of the Capital's liberation; with elaborate investment, large scale, attracting the participation of 06 artisans, 85 designers from 03 regions North, Central, South; nearly 100 booths of designers, Ao Dai brands, accessory establishments, travel businesses... We hope that the activities of the 2024 Ao Dai Tourism Festival will bring international friends, tourists and people impressive experiences, deep emotions about the beauty of national culture, along with the 70-year historical journey of Hanoi in the flow of heritage and development".
During the 3 days of the 2024 Ao Dai Tourism Festival, there are many attractive activities such as: Ao Dai photo exhibition space; display space, introducing products of designers, Ao Dai brands, tourism products and services, traditional craft villages; cultural and artistic space; workshop space to experience the design process and create mini Ao Dai products; folk game space; space for demonstration of artisans' creations; Space to enjoy Hanoi cuisine "Thang Long Ngu Vi"...
Tourists excitedly check-in at booths displaying traditional ao dai models.
Travel agency booth with many incentives for tourists to visit and experience


After 3 times of organization, up to now, the Hanoi Tourism Ao Dai Festival has become an event taking place every October with the orientation of building a cultural and tourism product, contributing to promoting the image of the capital Hanoi, a destination of "Safe - Friendly - Quality - Attractive". At the same time, preserving and developing traditional cultural values, exploiting and honoring the unique beauty of Vietnamese culture with the national Ao Dai, which is a symbol of Vietnamese women, a source of inspiration for the young generation about traditional culture, continuing to create to continue the cultural source, spreading and promoting the beauty of Vietnamese Ao Dai to international friends.
The Hanoi Ao Dai Festival opens a new direction for the development of culture and tourism in the capital, contributing to making Vietnam and Hanoi a favorite destination and the top choice of many domestic and international tourists, and a leading city tourist destination in the world.
Join Travellive to look back at some photos at the Opening Night of the Hanoi Tourism Ao Dai Festival 2024:


The 2024 Hanoi Tourism Ao Dai Festival aims to honor the beauty of traditional ao dai, introduce the beauty and convenience of ao dai to make ao dai a familiar outfit for all ages.
Besides traditional ao dai are handicrafts.


Space to enjoy cuisine


































