Anlene's high-quality dairy products, Meadow Fresh milk, Pure New Zealand's naturally harvested green-lipped mussels, and Trilogy's natural skincare brand are some of the products that are being launched online this time to meet the needs of Vietnamese households.
In 2016, Vietnam reached a 52% internet penetration rate. With the shift in population structure and improvements in consumer behavior, the e-commerce market is sure to continue to grow, expected to reach US$7.5 billion by 2019. Going online will make quality products sourced from New Zealand’s clean, sustainable environment truly accessible across Vietnam.
New Zealand has a long tradition of trading with Vietnam. Last year alone, New Zealand exported US$249 million worth of goods to Vietnam, with milk powder, butter, and dairy products being the main export items. Ms. Karlene Davis, Consul General and Trade Counselor of New Zealand in Vietnam, said: “We know that Vietnamese consumers are not only looking for high-quality products but also very concerned about the origin of the products. Vietnamese people want products that they can trust and that come from a clean environment. New Zealand is a leading country in food safety and product traceability, and is also a reputable supplier of high-quality, safe food products to more than 100 countries.”
This Taste of New Zealand program also introduces online on Lazada many top products such as Manuka honey, natural peanut butter, organic milk powder, goat milk, New Zealand beef jerky.
Consumers can buy New Zealand products online at: http://www.lazada.vn/new-zealand.
