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High-quality dairy products from Anlene, Meadow Fresh milk, naturally harvested green mussels from Pure New Zealand, or Trilogy's natural skincare brand are some of the products being offered online this time to meet the needs of Vietnamese households.
In 2016, Vietnam achieved an internet penetration rate of 52%. Along with the shift in demographic structure and advancements in consumer behavior, the e-commerce market is sure to continue growing, projected to reach US$7.5 billion by 2019. Online sales will make high-quality products sourced from New Zealand's clean and sustainable environment truly accessible throughout Vietnam.
New Zealand has a long tradition of trade with Vietnam. Last year alone, New Zealand exported goods worth US$249 million to Vietnam, with powdered milk, butter, and dairy products being the main export items. Ms. Karlene Davis, Consul General and Commercial Counsellor of New Zealand in Vietnam, stated: “We understand that Vietnamese consumers not only seek high-quality products but are also very concerned about product origin. Vietnamese people want products they can trust and that originate from a clean environment. New Zealand is a leading country in food safety and product traceability, and is also a reputable supplier of high-quality, safe food products to over 100 countries.”
This edition of the Taste of New Zealand program also features many top products online on Lazada, such as Manuka honey, natural peanut butter, organic milk powder, goat milk, and New Zealand beef jerky.
Consumers can buy New Zealand products online at: http://www.lazada.vn/new-zealand.
