The trend of “First Class” experiences
According to the World Bank, Vietnam's economy is forecast to be one of the fastest growing economies with GDP in 2024 reaching 5.5% and gradually increasing to 6.0% in 2025, with an expected per capita income of 4,200 USD/year in 2024.
In particular, new technology platforms and modern business trends have opened up many job opportunities and high incomes, creating a young customer segment with the ability to spend on high-end experiences, especially in the aviation sector.
Previously, premium class tickets were only popular on international routes, but recent years have witnessed impressive growth in domestic premium class seat occupancy rates. Business lounge services have also attracted the interest and desire to experience many individual passengers in addition to large groups of businesses and corporations.
Prime is especially loved by customers for its poetic and elegant artistic space.
The increased demand for premium service has driven brands, upgrades and service segments to cater to the unique needs of this customer group. In the airline industry, this not only translates to a high-quality experience but also reflects the appreciation of personalized experiences from service providers dedicated to customers.
According to experts, for high-end products and luxury services, price is not the deciding factor. Customers are willing to pay for the best experiences, thereby affirming their social status and personal class.
Prime Lounge - Premium business lounge
Prime - The first business lounge in Vietnam to serve Alacarte menu.
Providing a “first class” experience in every service, Prime Lounge has affirmed its pioneering position in elevating airport services. Not only possessing the top amenities of a classy business lounge, Prime Lounge impresses with the traditional beauty of Vietnam and the unique combination of two Eastern and Western cultures.
With the appearance of Bat Trang ceramics, Ha Dong silk and fine lacquer, customers have the opportunity to enjoy the traditional beauty of the country through exquisite contemporary works of art, carrying within them the long-standing cultural heritage of Vietnam.
In particular, the combination of lotus motifs and classic Western British Colonial style interiors creates a noble space, an ideal destination to experience unique and classy culture and art before your flight.
At Prime Lounge, every detail is meticulously cared for to deliver a true “First Class” experience.
At Prime Lounge, every detail is meticulously taken care of to bring a true “First Class” experience. From the rich Asian-European buffet, the delicious Alacarte dishes, Pho Sen - the quintessence of Vietnamese cuisine, to the unique cocktails created by the skillful bartenders, all combine to create a wonderful journey from the first minute at the airport.
Prime Lounge scores points for its dedication, care and professionalism in service with the values and rich experience of a leading airport service brand in Vietnam. In 6 months of operation, Prime has received thousands of compliments and positive reviews from VIP guests, airlines, partners and reputable online travel platforms.
Prime Lounge scores points for its dedicated, attentive and professional service.
With the desire to reach new heights, SASCO - the operator of Prime Lounge, is committed to bringing customers 5-star experiences worthy of the upper class, cherishing every precious moment of passengers on every flight.
To view Prime Lounge's services and enjoy its elite lifestyle privileges, please visit:https://sascobusinesslounge.com/product/phong-cho-prime/
Or hotline: 096.326.1818
Prime Lounge - 1st Floor, Gate 11, Domestic Departure Terminal, Tan Son Nhat International Airport.
