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EN
The "First Class" experience trend
According to the World Bank's forecast, Vietnam's economy is one of the fastest-growing economies, with GDP growth reaching 5.5% in 2024 and gradually increasing to 6.0% in 2025, and per capita income projected to reach US$4,200 per year in 2024.
In particular, new technology platforms and modern business trends have opened up many job opportunities and high incomes, creating a segment of young customers who can spend on premium experiences, especially in the aviation sector.
Previously, premium class tickets were only popular on international routes, but recent years have seen impressive growth in domestic premium class seat occupancy rates. Business lounge services have also attracted the attention and desire of many individual passengers, in addition to large corporations and businesses.
Prime is particularly popular with customers because of its poetic and elegant artistic atmosphere.
The increasing demand for premium services has driven brands to upgrade and segment their services to meet the specific needs of this customer group. In the aviation industry, this not only delivers a high-quality experience but also demonstrates an appreciation for personalized experiences offered by service providers to their customers.
According to experts, for high-end products and luxury services, price is not the deciding factor. Customers are willing to pay for the best experiences, thereby affirming their social status and personal class.
Prime Lounge - Premium Business Lounge
Prime - Vietnam's first business lounge to serve à la carte menu.
Offering a first-class experience in every service, Prime Lounge has affirmed its pioneering position in elevating airport services. Not only boasting top-of-the-line amenities of a premium business lounge, Prime Lounge impresses with its traditional Vietnamese beauty and unique blend of Eastern and Western cultures.
With the appearance of Bat Trang ceramics, Ha Dong silk, and fine art lacquerware, customers have the opportunity to enjoy the traditional beauty of the country through exquisite contemporary artworks that embody Vietnam's long-standing cultural heritage.
In particular, the combination of lotus flower motifs with classic Western British Colonial-style interiors creates an elegant space, an ideal destination for experiencing unique and sophisticated culture and art before your flight.
At Prime Lounge, every detail is meticulously considered to deliver a truly "First Class" experience.
At Prime Lounge, every detail is meticulously crafted to deliver a truly "First Class" experience. From the extensive Asian-European buffet and exquisite à la carte dishes to Pho Sen – the epitome of Vietnamese cuisine – and unique cocktails expertly created by skilled bartenders, everything blends together to create a wonderful journey from the very first moment at the airport.
Prime Lounge has earned praise for its dedicated, attentive, and professional service, showcasing the rich values and experience of a leading airport service brand in Vietnam. In its six months of operation, Prime has received thousands of compliments and positive reviews from VIP guests, airlines, partners, and reputable online travel platforms.
Prime Lounge scores points for its dedicated, attentive, and professional service.
With a vision to reach new heights, SASCO – the operator of the Prime Lounge – is committed to providing customers with a 5-star experience befitting the elite, cherishing every precious moment of passengers on each flight.
To learn more about the services and enjoy the exclusive lifestyle privileges of Prime Lounge, please visit:https://sascobusinesslounge.com/product/phong-cho-prime/
Or hotline: 096.326.1818
Prime Lounge - Level 1, Gate 11, Domestic Departure Terminal, Tan Son Nhat International Airport.
