During your journey, there must have been a time when you received help from strangers. It could be a reminder to “put your kickstand up” from a car following from behind; it could be a direction in a strange city or giving up your seat in public... Kind acts, thoughtful gestures appearing when we are confused, bewildered or encounter a difficult situation on the road make us feel that life is full of love and warmth.
"Warm love" for children in the highlands
Warm loveis the name of SASCO's fundraising program to help children in mountainous areas at Tan Son Nhat airport. The program will introduce new products, especially for the Christmas and New Year season. When purchasing these products, customers will contribute a sum of money to the fund.Warm love, with SASCO Giving warm clothes and food to children in the highlands. The program was carried out for 2 months, from November 15, 2017 to January 15, 2018.
From November 15, cSASCO shops simultaneously introduce new teddy bear models, versionLovededicated to the Christmas season. When purchasing each teddy bear, customers contribute 5,000 VND/ 25 cents to the fundWarm love.
At SASCO culinary system, including stores+84 cafeconvenience storeFresh2Goand restaurantThe Phoenix, khi buy each glass of waterin the collectionCups of Sharing,The customer contributed 3,000 VND to the fund.Warm love. “Cups of Sharing”including ba new drink:Hug;Kiss;Smile, made from a combination of ginger, cinnamon, and lemongrasswith fruits rich in vitaminsnutrients: apple, lemon, orangehelps warm the body quickly,strengthen resistance andmore comfortable in cold weather
Every trip is an opportunity to share
After the program ends, SASCO will use all the money from the fundWarm lovealong with gifts contributed by SASCO employees to buy warm clothes and food for poor children in the highlands. Through the program, SASCO wants to send the message:Every trip, every journey is not only an experience and a mark in your life but also an opportunity to share and give love.With that noble humanitarian message, SASCO wishes to join hands with customers and the community to spread love to children in difficult circumstances. Instead ofIn addition to normal consumption as before, in this program, buying products is also humane because it helps children in the highlands enjoy a happier and warmer Christmas.
The amount of money contributed to each product is not large, but it helps many children to be happier and makes each passenger's journey more meaningful. That happinessfelt, transmitted through the moments we open our hearts, understand and give our love.
Besides the fundWarm loveSASCO also implemented many practical activities to help people in flood-affected areas such as:Donate 100 million VND to support people in the Central region affected by storm No. 10 or support people in the storm-hit Khanh Hoa area with 500 million VND.
To learn more about SASCO's community activities, please visit the website:http://www.sasco.com.vn
