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From the general travel trend of the world
In recent years, wellness travel has been a strong development wave on the world tourism map. The positive value of this trend has gradually reshaped the way people travel, especially after the pandemic period. Moving beyond the need to "go far away to escape the hustle and bustle", tourists have begun to "travel to recover", regain balance and positive energy. Therapies such as onsen, spa, meditation, yoga, healthy nutrition or quality sleep have become essential amenities in the travel itinerary.
According to the Global Wellness Institute, in 2022, the world recorded more than 819 million wellness trips, accounting for nearly 8% of total tourist arrivals, contributing nearly 19% of total industry spending. This market is valued at 877 billion USD in 2023 and is expected to exceed 1,700 billion USD in the next decade. This is a testament to the sustainable shift in the living and traveling needs of modern people, from "external experience" to "internal healing".
Renewable tourism is a common development trend around the world, including Vietnam.
In Vietnam, with its diverse terrain, temperate climate and rich traditional cultural treasures, the potential for developing healing tourism is considered to be extremely large. According to a report by the market research group, IMARC Group, wellness tourism or regenerative tourism in Vietnam reached 5 billion USD in 2024 and is forecast to more than double to 11.7 billion USD in 2033, with an average growth rate of nearly 9% per year.
On the other hand, while the global trend is growing strongly, Vietnam still has a significant gap in forming specialized resort models with their own identity. Most of the current resorts still stop at the "relaxation" aspect, not deep enough to touch the experience of recovery, tranquility and energy regeneration.
The Asian version of medical tourism
If wellness travel is an international trend that encourages slow and healthy living, then Duong Xuan Resort can be seen as an Asian approach to that spirit.
In Sino-Vietnamese, “dương” means to nourish and replenish, while “xuan” symbolizes growth, freshness and new beginnings. “Dương Xuân” not only refers to physical youth, but also the spring of the spirit, when people regain slow breathing, new energy and peace of mind.
At that time, vacation becomes a moment to pause the daily hustle and bustle, to return to the journey of regeneration: immersing in nature, restoring the body through hot mineral therapy, taking care of sleep and nutrition, opening up to the local culture... Amidst the tranquility of mountains, forests, rivers, emotional pieces are gradually rearranged - more gently, more peacefully.
The concept of “Spring Resort” suggests a space created to awaken vitality, where visitors are healed through nature and local culture. This is a natural transition from the global wellness travel trend to a travel experience with Vietnamese identity.
For Vietnamese people, concepts such as “health care”, “body care”, “mind care” are familiar in life. “Spring care” is the modern expression of that philosophy – where balance is the core, nature is the medicine and silence is the setting for the journey of recovery from within.
Duong Xuan Resort is associated with the way Vietnamese people feel about youthfulness, life energy and the relationship between humans and nature.
In a broader picture, this concept opens up a new space of experience for all generations of tourists. For the elderly, this is an ideal place to relax and take care of their health in a fresh and peaceful environment. For middle-aged people, it is a short but deep journey, to temporarily leave work, recharge and connect with family. As for the younger generation, Duong Xuan is a way of "slow living" tourism, finding balance and awareness, in a space imbued with the breath of Vietnamese culture and nature.
From an investment perspective, Duong Xuan Resort represents a new direction, where value lies not only in resort real estate, but also in a unique wellness service model, rich in humanity and long-term growth potential. In the context of Vietnam's tourism industry seeking a sustainable development direction, "Duong Xuan" can become a new symbol: combining the global wellness spirit with Eastern identity - both slow, profound, and of long-term value.
Duong Xuan Resort represents a new direction, where value lies not only in resort real estate, but also in a unique wellness service model.
Along with the development of wellness travel in Vietnam, the localization of the healing tourism model is considered a timely step by real estate developers. Recently, the investor Flamingo Holdings also shared the inspiration of the upcoming Duong Xuan resort model: "Nourish the body to calm the mind, nourish the mind to see spring forever in each of us". And when following this direction, Vietnam not only keeps up with an international trend, but also has the opportunity to create its own voice, gentle but profound like the Eastern philosophy of life that has existed for thousands of years: "Xuan bat tai lai, nhan kha tu xuan" - spring may pass, but people can recreate spring in themselves.
