Savills Hotel identifies the main trends impacting resort real estate.

Mr. Mauro Gasparotti, Director of Savills Hotels, shared the reason for organizing this series of events: “We can see key trends emerging that will contribute to and change the resort real estate industry in the future. This is also an opportunity for investors who are capable and willing to change, create, and lead trends. We organized this event to analyze and share new trends and opportunities for investors in Vietnam.”

At the event, Savills Hotels shared four key trends. The first trend is the rapid growth of the middle-income group, especially in the Asia Pacific region. This has led to urbanization and the emergence of megacities. According to statistics, more than 55% of Vietnam's population will live in urban areas within the next 10 years. The increase in population density leads to escalating land prices and demand for affordable real estate. Therefore, consumers are increasingly accepting accommodation products with smaller areas but with a focus on smart design and efficient space optimization.

One of the key trends is the need to cater to the demands of the Millennial generation, which presents both challenges and opportunities for investors. Millennials, born between 1980 and 1999, currently make up nearly 40% of Vietnam's population. This generation is currently a crucial target in the resort real estate industry due to a combination of their financial capabilities and spending habits. Furthermore, this generation is particularly concerned about health and environmental issues.

To attract this target group, investors need to focus on providing a diverse range of healthy dining options, as well as outdoor activities, yoga programs, and high-tech fitness equipment. They are not overly concerned about the number of restaurants within the hotel because they tend to prefer experiencing local cuisine.

The final trend is breakthroughs in technology. With recognition technology, virtual reality, and robotics, operations will become more efficient, increasing reliance on technologies such as automated and semi-automated systems, biometric recognition, and unmanned transportation.

Savills Hotels Asia Pacific offers a diverse range of services throughout the project development lifecycle, including:

• Market Research on Resort Real Estate

• Feasibility Study

• Selecting an Operator & Negotiating a Hotel Management Contract

• Asset Management

• Investment Consulting & Brokerage Services

The Thanh