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District of Fun – The Grand Ho Tram's vision of innovation and unlimited fun.
Making a groundbreaking move, The Grand Ho Tram introduced the "Joyful District" concept, signifying a place of endless joy. Already renowned for its excellent resort and entertainment services, this complex in the heart of Ho Tram has undergone a dramatic transformation to launch a new iconic landmark inspired by the beauty of cranes and the "Joyful District" concept. This launch is not only a step forward for the brand but also a new strategy to usher in a promising era of future development.
Renowned for its exceptional resort and entertainment services, this complex in the heart of Ho Tram has undergone a dramatic transformation to unveil a new iconic landmark inspired by the beauty of cranes and the concept of a 'Fun District'.
A notable highlight of The Grand Ho Tram is that, despite the pandemic and disruptions to global supply chains over the past years, The Grand Ho Tram has maintained its business operations, striving to both support the government's fight against the pandemic and retain its workforce to ensure business continuity under abnormal conditions. Upon reopening the economy after the pandemic, The Grand Ho Tram has developed many new services and organized numerous events to promote and serve tourists, contributing to the country's overall achievements and supporting tourism development in Ba Ria-Vung Tau province in particular.
Throughout these challenging years, it is noteworthy that The Grand Ho Tram has been able to ensure the jobs and livelihoods of over 2000 employees and fulfill all its tax obligations to the state.
Facing challenges, The Grand Ho Tram continues to strive to provide outstanding resort experiences for its guests. This includes the launch of Ixora Ho Tram by Fusion, a resort with 164 apartments and 46 five-star villas, located within the integrated entertainment complex The Grand Ho Tram, which includes Asia's leading golf course - The Bluffs, a system of 18 restaurants and bars, a cinema, an indoor Game Zone, and three modern spas. The Grand Ho Tram redefines the concept of a "District of Fun" - a "destination" of unique experiences and unlimited joy.
Sharing his vision for the brand, Walt Power, General Manager of The Grand Ho Tram, said: “We are embarking on an exciting new journey with the Fun District. Our commitment through this new positioning is not just about a brand; it’s a promise of innovation and growth. The Fun District is where joy originates, a destination where our customers will discover endless experiences. That is also the vision that The Grand Ho Tram is striving for.”
The Grand Ho Tram's General Manager: "'The Fun District' is where joy originates, a destination where our customers will discover endless experiences."
With that mission in mind, Fun District tells the story of a destination where visitors can fully cherish their emotions, indulge in diverse forms of entertainment, and create exciting connections in a vibrant atmosphere. It's a 'district' where everyone is encouraged to express themselves authentically and freely participate in experiences suitable for all ages.
Right from the entrance of the complex, the image of the crane symbol appears proudly and impressively, welcoming every customer to a world of freedom and boundless joy. This bird not only symbolizes the free-spirited nature of the Fun District but also represents The Grand Ho Tram's enduring commitment to the natural environment.
The crane symbol not only represents the free-spirited nature of 'Fun District' but also reflects The Grand Ho Tram's enduring commitment to the natural environment.
The new color palette was also meticulously chosen to reflect the brand's dynamic and youthful spirit. The harmonious combination of vibrant pink and blue tones promises to leave a positive impression, setting the stage for a wonderful experience at the resort.
With its new positioning as the "Happy District," The Grand Ho Tram is committed to three core values:
● Joy & Freedom: A promise to bring customers joyful, vibrant experiences with a spirit of freedom.
● Responsibility & Dedication: A strong commitment to the conservation of the natural environment, including concern for the well-being of the ocean and the protection of the rare red-crowned crane.
● Always delivering new experiences: A promise to create fresh and memorable activities to ensure customers have an enjoyable and unique vacation.
Get ready for unforgettable experiences at The Grand Ho Tram in the near future.
To kick off its transformation journey, The Grand Ho Tram held the VUI FEST event on December 2nd to launch its new brand identity. From exciting horse racing performances to colorful kite festivals and a vibrant poolside DJ party, each event was thoughtfully planned to cater to all ages.
To kick off its transformation journey, The Grand Ho Tram held a 'VUI FEST' event on December 2nd to launch its new brand identity.
The event was a resounding success, with the joyful participation of distinguished guests and prestigious media outlets in Vietnam, bringing vibrant energy to the Fun District and leaving behind many beautiful moments. The launch of the Fun District marks a significant milestone for The Grand Ho Tram. It is a testament to creating an ideal destination for endless fun and a place where expressing individuality becomes a fashionable style.
In the future, The Grand Ho Tram promises to create a vibrant and exciting landscape with unique experiences. The festive spirit will continue in the coming period. From December 1st to 25th, 2023, The Grand Ho Tram will host a daily lucky draw with many attractive prizes, kicking off the year-end festive season. This is an opportunity for everyone to celebrate the launch of the Fun District. Follow The Grand Ho Tram's fanpage, witness the innovations of the Fun District, and immerse yourself in a lifestyle where every moment is an opportunity for boundless joy and freedom!
