Vui District – The Grand Ho Tram's vision of innovation and unlimited fun
Deciding on a breakthrough move, The Grand Ho Tram launched the positioning of the Joy District with the meaning of a place of endless joy. Already famous for its excellent resort and entertainment services, the complex located in the heart of Ho Tram has transformed strongly to launch a new symbol inspired by the beauty of the crane and the concept of Joy District. This launch is not only a step forward for the brand but also a new strategy to open a promising era of development in the future.
Renowned for its outstanding resort and entertainment services, the complex located in the heart of Ho Tram has transformed dramatically to launch a new logo inspired by the beauty of cranes and the concept of 'Fun District'.
The highlight of The Grand Ho Tram is that in recent years, despite the pandemic and the disruption of the global supply chain, The Grand Ho Tram has maintained its production and business activities, trying to join the government in fighting the pandemic while maintaining its staff to ensure business operations continue under unusual conditions. When reopening the economy after the pandemic, The Grand Ho Tram has developed many new services as well as organized many events to promote and serve tourists, contributing to the achievements of the country in general and supporting tourism development in Ba Ria-Vung Tau province in particular.
During the past difficult years, for The Grand Ho Tram, it is noteworthy that the resort has still ensured the jobs and lives of over 2,000 employees of the company, and still fully fulfilled its tax obligations to the state.
Facing challenges, The Grand Ho Tram has continuously strived to bring outstanding resort experiences to customers, including the birth of Ixora Ho Tram by Fusion resort with a scale of 164 apartments and 46 resort villas meeting 5-star standards, located in the same integrated entertainment complex The Grand Ho Tram including Asia's leading golf course - The Bluffs, a system of 18 restaurants and bars, cinema, indoor playground Game Zone, and 3 modern spas, The Grand Ho Tram is the new definition for the Fun District - a "coordinate" of unique experiences and unlimited fun.
Sharing the brand vision, Mr. Walt Power, General Manager of The Grand Ho Tram said: “We are embarking on an exciting new journey with Vui District. Our commitment through this new positioning is not just about a brand; it is a promise of innovation and growth. Vui District is where joy begins, a destination where our guests will discover endless experiences. That is also the vision that The Grand Ho Tram aims for."
General Manager of The Grand Ho Tram: "'The Joy District' is where joy begins, a destination where our customers will discover endless experiences"
With that mission, Fun District tells the story of a destination where visitors can fully embrace all emotions, indulge in diverse forms of entertainment and create interesting connections in a vibrant space. It is a 'district' where people are encouraged to express themselves in the most authentic way, freely participating in experiences suitable for all ages.
Right at the entrance of the complex, the image of the crane symbol appears boldly and impressively, welcoming every customer to the world of freedom and unlimited joy. This bird not only symbolizes the free spirit of the Vui District but also shows The Grand Ho Tram’s sustainable commitment to the natural environment.
The crane logo not only represents the generous spirit of 'Fun District' but also represents The Grand Ho Tram's sustainable commitment to the natural environment.
The new colour palette has also been carefully chosen to reflect the brand’s dynamic and youthful spirit. The harmonious combination of vibrant pink and blue tones promises to leave a positive impression, setting the stage for a wonderful experience at the resort.
With the new positioning of Vui District, The Grand Ho Tram commits to 3 core values:
● Fun & Freedom: A promise to bring customers fun, vibrant experiences with a spirit of freedom.
● Responsibility & Dedication: Strong commitment to the conservation of the natural environment, including caring for the well-being of the ocean and protecting the rare red-crowned crane.
● Always bring new experiences: A promise to create new and memorable activities to ensure customers have an interesting and unique vacation.
Get ready for unforgettable experiences at The Grand Ho Tram in the near future
Kicking off its transformation journey, The Grand Ho Tram hosted a VUI FEST event to launch its new brand identity on December 2. From an exciting horse racing show to a colourful kite flying festival and a vibrant DJ poolside party, each event was carefully planned to cater to all ages.
Kicking off the journey of innovation, The Grand Ho Tram held the 'VUI FEST' festival event to launch its new brand identity on December 2.
The event was a great success with the participation of distinguished guests and prestigious press agencies in Vietnam, bringing vibrant energy to the Vui District and leaving many beautiful moments. The launch of Vui District marks an important moment for The Grand Ho Tram. This is an affirmation of creating an ideal destination for endless fun and where freedom to express personality becomes a trendy style.
In the future, The Grand Ho Tram promises to create a colorful and exciting picture with new experiences. The festive spirit will continue in the near future. From December 1-25, 2023, The Grand Ho Tram will bring a daily lucky draw event with many attractive gifts, opening the year-end festive season. This is an opportunity for everyone to join in celebrating the launch of the Joy District. Follow The Grand Ho Tram's fanpage, witness the innovations from the Joy District and immerse yourself in the lifestyle - where every moment is an opportunity for unlimited fun and freedom!
