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The tourism and hospitality industry is undergoing significant transformations with the rise of new trends such as sustainable tourism, smart technology, and changing customer behavior. Travellive Media Group, in collaboration with The Brand Promise, is organizing The Insider Forum – where experts will share their experiences, discuss emerging trends, and analyze the behavior and profiles of the next generation of travelers. This is an opportunity for businesses in the tourism industry to update and adapt to the rapidly changing market, thereby enhancing their competitiveness.
With the theme "Next-Gen Travel," the discussion will explore innovative trends in the tourism and hospitality industry, including:
- Advanced technology:The latest technological developments support customer experience and optimize operations.
- Sustainable development:The balance between business growth and environmental protection, building long-term values.
- New customer expectations:Changes in travel behavior and the increasing demands of the modern generation of customers.
The workshop is expected to feature presentations from three reputable experts in the tourism industry: Mr. Richard Burrage - Founder & Operating Partner of Cimigo Research Agency, with over 30 years of experience in market research, who will share insights on the role of cultural heritage in sustainable tourism development; Mr. Seng Soon Chuah - Director of Southeast Asia & Pacific Development at Club Med, who will analyze the role of international hotel brands in enhancing destination image; and Mr. Sam Korsmoe - Co-author of the book "Vietnam's Asia Rising Star," Founder of Saigon Writers Club, and Director of the Greater Yellowstone Adventure Series, who will share insights on the future of Vietnamese tourism development and inspire sustainable growth.
Simultaneously, the event will feature two discussion sessions. The first session will focus on "Marketing, Destinations - Opportunities and Development," exploring diverse perspectives to promote tourism and emphasizing the benefits of sustainable development as a long-term competitive advantage for businesses in the tourism sector.
The second session, themed "Next-Gen Travel," is expected to open up fresh perspectives and potential for tourism development for businesses involved in tourism products. Digital technology and innovations in artificial intelligence and personalized experiences will differentiate each tourism business and easily attract international tourists.
Expected main contents
Speeches:
Vietnam is constantly developing.
Richard Burrage, author of the book "Vietnam Uninterrupted," founder and CEO of market research firm Cimigo, and an expert with over 30 years of experience in market research, will focus his speech on how Vietnam preserves and promotes its cultural heritage values, transforming them into strategic tools to boost tourism. Through this, he will emphasize the role of culture in contributing to tourism development.
The Importance of International Hotel Brands in Destination Marketing Strategy
Mr. Seng Soon Chuah, Director of Southeast Asia & Pacific Development at Club Med, will present Club Med's success story in Kota Kinabalu (Malaysia), focusing on how international hotel brands can enhance destination image. He will analyze key factors such as seasonal strategies, investor appeal, and building distinctive travel experiences. The presentation will offer insights for tourism businesses to adapt to local contexts to promote tourism more effectively.
Vietnam – Asia's Rising Star
Mr. Sam Korsmoe, co-author of the book "Vietnam's Asia Rising Star," and founder & director of the Saigon Writers Club, will share positive insights on the future of tourism development. The presentation will emphasize the role of creativity, sustainability, and next-generation tourism in development strategies. The aim of the presentation is to inspire tourism businesses to implement long-term strategies that ensure sustainable growth.
Discussion sessions:
Marketing, destinations - opportunities and development
Mr. Robert Rankin – Managing Director of Abercrombie & Kent Vietnam and guests:
- Dr. Nguyen Ngoc Huy – Climate Change Research Expert
- Mr. Nguyen Chau A - Founder & CEO of Oxalis Adventure Travel Company
- Dr. Daisy Kanagasapapathy, Senior Associate Manager, Tourism and Hospitality Management Program, RMIT University Vietnam
- Samuel Walter - Founder & Head of Digital at Heads on Pillows, Founder of Artemis Digital
- Mr. Michel Cassagnes - Managing Director for Vietnam, Laos and Cambodia of Archetype Group
With the theme "Marketing, Destinations - Opportunities and Development," the event will focus on promoting tourism with elements such as sustainable development, environmental protection as competitive advantages, and the role of creativity in highlighting destinations like Phong Nha - Ke Bang. Discussions will address cultural and sporting events as tools to attract international tourists, along with the role of digital technology in connecting tourists and destinations. In addition, architecture and infrastructure will be emphasized in building a modern and comfortable destination image. The event is expected to provide long-term strategies to help tourism businesses achieve sustainable development.
Next-Gen Travel
- Mr. David Kaye - Director of Brand & Marketing at Wink Hotels and our guests:
- Jacobo Priegue – Co-founder of SODÅ – Hotel Management Platform
- Ms. Nguyen Phuong Anh – Director of Partnership Relations, Masteries Homes
- Ms. Nguyen Anh Thu – Co-founder & Research Director of Outbox Travel Research Company
- Mr. Fran Dieguez Perez - Director of R&D at CIDH - International Hotel Management Association
- Natalya Wissink – Founder of Secret Experiences & Branch Manager of Travel Massive
With the theme "Next-Gen Travel," the event is expected to open up fresh perspectives and potential for tourism development for businesses involved in tourism products. Discussions will focus on how technology, such as artificial intelligence and personalized experiences, can optimize customer service, especially in hotel management. In addition, trends in modern tourism architecture and design will be highlighted, with solutions that are environmentally friendly and deeply rooted in local culture. The goal is to provide ideas to help tourism businesses develop innovative and sustainable products that meet the needs of the new generation of travelers.
Program information:
Time: Wednesday, December 18, 2024
The Insider Forum: 08:00-12:00
Honor Ceremony: 6:30 PM - 10:30 PM
- Location: Hotel Nikko Saigon (235 Nguyen Van Cu Street, Nguyen Cu Trinh Ward, District 1, Ho Chi Minh City)
To register for tickets to the HOTLIST 2024 event, please visit:https://quickom.net/event/hotlist-2024-2717
Additional information:
The Hotlist project is organized by Travellive Media Group with the goal of honoring high-quality brands in the tourism industry, based on the experiences and recommendations of Travellive's reputable editors.
Hotlist 2024 with many differences:
- Rated, nominated, and honored by the expert advisory board and Travellive.
- In addition to traditional categories in the Hospitality sector, Hotlist 2024 includes expanded categories such as Tours, Destination, Travel Tech; and nominations for individuals actively involved in the Hospitality and Tourism industry.
- The 2024 Hotlist publication will be released in October 2024.
- The "Insiders Forum & Honor Ceremony" event will take place on December 18, 2024, at the Nikko Saigon Hotel.
The Insiders Forum, organized by Travellive Media Group in collaboration with The Brand Promise, is an in-depth forum aimed at sharing the latest knowledge and trends in the industry.
With sponsorship from Gold Sponsors Ford Vietnam and LG, and in collaboration with venue partner Hotel Nikko Saigon and cocktail experience partner Lady Triệu, Hotlist 2024 promises exciting surprises.
